The television industry is undergoing an unprecedented transformation. MiniLED technology has quickly become the darling of the market due to its excellent picture quality, high brightness, wide color gamut and long life. However,In this MiniLED TV trend,Price war also followed,Especially the three major domestic brands——TCL、Hisense and Skyworth's collective compromise,It has pushed this price war to a climax。
First, the background of the price war
In 2024, domestic TV shipments will account for about 95% of the global market, a figure that not only reflects the prosperity of the mainland TV industry, but also highlights the dominance of domestic manufacturers in the global market. However, with the intensification of market competition, major manufacturers have competed for market share through price wars. MiniLEDTV, as a representative of a new generation of display technology, has naturally become the focus of this price war.
Second, TCL leads the price war
TCL, as the earliest TV brand in China to develop MiniLED technology, has performed particularly well in this price war with its industry-leading QD-Mini LED technology and the world's most complete Mini LED industry chain. According to the data of a third-party professional research agency,TCL has a market share of more than 50% in the Mini LED TV market,For every two Mini LED TVs sold,One is TCL。
In 2024, TCL will not only continue to consolidate its leading position in the Mini LED TV market, but also achieve a significant price reduction by optimizing supply chain management, improving production efficiency, and reducing costs. For example, TCL launched during the mid-year promotionQ10K Pro, Q10K and T7K and other new Mini LED TV products, covering 55 to 98 inches of multiple sizes, the price starts from 3299 yuan, and the cost performance is extremely high. Especially for the T7K series, the price of 55 inches is only 3299 yuan, and the price of 75 inches is only 5999 yuan, which directly breaks through the market floor price.
3. The follow-up of Hisense and Skyworth
In the face of TCL's fierce offensive,Hisense and Skyworth, two major TV brands, have also followed up,Respond to market competition through price wars。 With a new generation of ULED Mini LED light control technology and XinxinAIpicture quality chip,Launched a variety of cost-effectiveMini LED TV products,Such as75E5N Pro, etc.,Successfully attracted consumers。 Skyworth, on the other hand, has occupied a place in the Mini LED market with its excellent sound quality performance and ultra-thin mural design, and has maintained its market competitiveness through price adjustments.
Fourth, the impact of the price war
This MiniLED TV price war led by TCL not only allows consumers to enjoy high-quality TV products at lower prices, but also accelerates the popularization of MiniLED technology and the maturity of the market. With the decline in price, MiniLED TV has gradually moved from the high-end market to the mainstream consumer market, becoming the choice of more and more families.
However, the price war has also caused a certain compression of manufacturers' profit margins. In order to remain competitive in the price war, manufacturers have to reduce costs by optimizing costs and improving efficiency. This is undoubtedly a huge challenge for some smaller and weaker technical manufacturers.
5. Future prospects
Although the price war has had a certain impact on manufacturers' profits in the short term, in the long run, it will promote the progress and development of the entire TV industry. With the continuous maturity of MiniLED technology and the further reduction of costs, MiniLED TVs are expected to become mainstream products in the market in the future. At the same time, this price war will also prompt manufacturers to pay more attention to technological innovation and product quality improvement to meet the growing demand of consumers.
In short, the MiniLED TV price war in 2024 is a fierce and brutal market competition. In this competition, TCL has successfully led with its strong technical strength and market influence, and domestic brands such as Hisense and Skyworth have also followed. In the future, with the continuous progress of technology and the continuous maturity of the market, we have reason to believe that MiniLED TVs will bring consumers a better viewing experience.
The following is based on market feedback, and the current three brands of miniLED TVs are selected:
Skyworth TV series:
The first one: Cool Chuangwei 75K6
Configuration features:
This TV has remarkable configuration features: it adopts eight-crystal Mini LED technology, realizes 512 zones of light control, peak brightness up to 1600nits, is equipped with super-concentrated Mini lens and 20bits fine light control, excellent color performance, covers 96% DCI-P3 color gamut, color accuracy △E<0.7, and has been tuned by HARMAN professional sound effects. Its 2.1.2-channel system with a total power of 66W provides all-round surround sound.
At the same time, relying on high-end image quality MiniLED display technology, the eight-crystal Mini LED dynamic backlight system created by Kukai has excellent light control ability, combined with the full core K+ image quality chip for precise adjustment, to restore the real image. in addition,The TV also has dualMiniOptical structure、Five-fold eye protection function、Full-link4K 144HzHigh brush and4+64GBThe memory,Adopt a new generationA75Super core architecture,Provide strong computing power and fast reading and writing experience。
The second:SKYWORTH TVA5D Pro
Main configurations:
This TV is equipped with high-end, using 392-zone Mini LED technology, XDR display, peak brightness up to 1500nits, color gamut coverage up to 97% DCI-P3 movie level, rich color performance. HARMAN· AudioEFX has a built-in sound bar with 12 acoustic drivers and a three-way speaker for a great sound experience. The S+ high transparency screen is jointly customized by BOE, the picture is clear and transparent, the vision is comfortable, the highlight is not exposed, and the skin tone is more natural.
At the same time, the TV has five hardware eye protection functions to protect eye health. 4+64 GB storage space, full-channel 4K 144Hz faster response, support HDMI2.1*3, MEMC, VRR+ALLM and other functions. Dual-core 16-crystal micron-level light-emitting chip, more immersive picture, 1.8GHz quad-core A73 processor, strong performance, bringing users a higher level of audio-visual enjoyment.
Hisense TV series:
The first:Hisense TVE5N Pro
Main configurations:
This TV has significant configuration features,Equipped with XinxinAIThe chip,It can intelligently perceive picture objects,Clear layers,RealizeAIDi dynamic super resolution,4KThe clear enhancement,HDRhigh dynamic presentation,Vivid details。 MEMC fast motion enhancement technology makes the picture clear and smooth. 512-zone ultra-high-quality Mini LED, XDR 2000nits brightness, 240Hz ultra-high refresh rate, silky and smooth. High-definition all-round projection, ultra-clear, ultra-fast and ultra-stable, multi-application projection, Rheinland certified low blue light without flicker, not tired after watching for a long time.
The three major game consoles are adapted in seconds, and the game console is upgraded to the experience. 2.1-channel 25W ultra-subwoofer, surging sound wave shocking. The new 4-core A73 architecture, 4GB+64GB large storage, runs smoothly, and can download more apps. HDMI 4K 144Hz x 2 interface, 93% DCI-P3 cinematic wide color gamut, restore professional image color.
The second: Vidda X Ultra 75-inch Hisense TV
Main configurations:
This TV is equipped with a powerful configuration, using 1260 partition Mini LED pixel-level light control, the picture is more transparent, and the peak brightness is stable XDR2500nits, which is not afraid of strong light. Equipped with 5 drivers of 2.1 stereo channels, it can bring powerful sound without the need for a sound bar. 4GB+64GB large memory, fast running and sufficient storage space. The 144Hz high refresh rate makes it smoother and smoother for both watching movies and gaming. It supports HDMI2.1×4, WiFi6, BT5.4, NAS and other connection methods.
Equipped with an AI computing image quality engine, it realizes a number of image quality optimization technologies such as AI clarity super resolution, AI color correction, AI dark field detail enhancement, AI fluency accelerator, and AI scene perception algorithm. At the same time, it also has intelligent functions such as ambient light adaptation, room sound correction, and true intention perception to provide users with a more intelligent life experience. The new MiniLED spotlight beads and dot matrix 1000-level backlight partitions bring the hardware light control capability to a new level, making the picture more realistic and the experience more shocking.
TCL TV Series:
第一款：TCL电视 T7K
Main configurations:
This Ku'an TV has excellent configuration, using true XDR high-quality Mini LED technology, with 640 partition Mini LED and XDR1600nits two-way 16bit precise light control, bringing excellent picture quality performance. 98% (DCI-P3) quantum dot wide color gamut and wide-angle super display, with ultra-thin integrated design, make the colors more vivid and the viewing angle wider. 2.1-channel Hi-Fi professional audio for an immersive audio experience.
Equipped with Lingyao chip M2+TXR Mini LED image quality enhancement chip, the smart control desktop is easy to operate. 4K 144Hz refresh rate, 4GB+64GB large storage, HDMI2.1*4 interface rich, to meet various connection needs. The combination of micron-level MiniLED lamp beads and TCL lens technology brings more partitions, higher brightness and contrast, and further improves the image quality effect. The golden combination of optical image micro-lens Mini LED light-controlling light tower and wide-angle super display presents an extraordinary visual feast.
第二款:TCL电视 Q9K
Main configurations:
This Kuan TV is zuiMini LED TV worth buying,It adopts a new generation of Mini LED technology,It has XDR 2400nits brightness and1536Partition fine light control,With TCL global halo control technology,Achieve halo-free、Clearer picture effect。 A++ wide-angle super display screen and 2.1.2-channel Hi-Fi professional audio bring an immersive audio-visual experience. 98% quantum dot wide color gamut and 2× sky channel channels, the colors are more vivid, and the sound effect is more shocking.
Ultra-thin all-in-one design, equipped with Lingyao chip M2 and TXR Mini LED image quality enhancement chip, smart control desktop operation is convenient. 4K 144Hz refresh rate, 4GB+64GB large storage, HDMI2.1*4 interface and WiFi 6 support to meet various connection needs. The 1536 partitions have fine light control, becoming a new benchmark for MiniLED image quality at the same price in the industry, with the beauty of light and shadow clearly presented, 98% ultra-high screen-to-body ratio, and full of design.