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In today's field of live streaming, anchors from all walks of life compete for beauty, and a live broadcast experience of the well-known anchor Yuhui has sparked extensive and profound discussions. In the live broadcast, when the price of a "children's phone watch" was revealed to be 2299 yuan, his surprised reaction instantly attracted everyone's attention. This is not a show or a show, but the most authentic and instinctive expression of emotions as a consumer. His expression not only made the atmosphere in the live broadcast room instantly vivid and interesting, but also inadvertently revealed a crucial issue in live streaming - the delicate and fragile balance between product pricing and market demand. Since moving to a new home, the anchors have expressed their inner feelings in the live broadcast room more than once, and they have said that the new home is simply too comfortable. When I go to work every day, the fresh smell that fills the air makes people feel refreshed and happy.
In just a few minutes before Yuhui went on the air, Xiaobei and Peng Peng were explaining a "children's phone watch" to 60,000 people in the live broadcast room. The two can be said to be very dedicated and attentive, however, surprisingly, the sales of this watch have not improved, and there is not even a display of sales. After Yuhui took over, the director asked Yuhui to introduce this selection again. Yuhui happily put the watch on his hand. Perhaps he had not studied it in depth before, but at this time he was like a curious child, constantly exploring and researching, and talked about his previous experience when he went to the Terracotta Warriors and Horses, saying that he had seen a child wearing such a watch in his hand to make a call, but he didn't know how to operate it at that time. At this time, the number of people in the live broadcast room had quickly climbed to more than 120,000, and Yuhui may have noticed that there were many people in the comment area discussing the price, so he asked the director what the price was.
The director said: "2299. Yuhui suddenly looked at the director on the side, his eyes widened instantly, and an extremely incredible expression appeared on his face. Immediately after, he thought about it for a while, still a little incredulous, and his expression seemed to say, "How can it be this price?" Yuhui didn't say much, but just by his expression, we could understand that he obviously couldn't accept the price. After a short silence, Yuhui did not dwell on this anymore, but quickly adjusted his state and began to introduce the next product, as if he wanted to put the surprise behind him and devote himself to the new introduction.
For the majority of consumers, the price of a children's phone watch of 2299 yuan is really not low. Yuhui's surprise reflects his deep consideration for the financial affordability of his fans. He knows that fans follow him and trust him because they hope to buy cost-effective products that really meet their needs in his live broadcast room. Such a high-priced product is likely to discourage many fans.
During the live broadcast, Yuhui's curious exploration of the watch and the cordial communication with fans all showed his affinity as an anchor. He did not treat the product perfunctorily because of the price, but took a more serious attitude to understand the functions and characteristics of the watch. And when fans called for "more selection, abundance and frugality", although Yuhui did not give a clear response immediately in the live broadcast, his silence was not to ignore, but to silently note down the needs of fans.
This detail just reflects Yuhui's emphasis on fans' opinions. He knows that the voice of fans is the lifeline of live broadcasting, and only by meeting the needs of fans can the live broadcast career develop for a long time. This attention is not just rhetoric, but is reflected in his subsequent actions. Yuhui is not only an excellent anchor, but also a manager of the team. The arrival of his new home brought a new atmosphere to the team, and the town hall meeting was full of joy. This may seem to have nothing to do with the business of live streaming, but in fact, a good team atmosphere and strong cohesion are the cornerstones of success. A united and positive team can play the greatest role in all aspects of product selection, planning, and marketing.
This incident allows us to see Yuhui's excellent ability in team management. He knows how to care for his employees and how to create an environment where everyone can be fully engaged in their work. A warm and humane team can be more calm and determined in the face of various challenges. Looking back at the live broadcast of children's phone watches, the revelation it brought is far more than the pricing of a product. It reveals the important considerations of the entire live streaming industry in terms of product selection principles.
"How much or little is arbitrary, rich and thrifty by people", this seemingly simple eight words, but contains profound business wisdom. Although Yuhui's live broadcast room has been put on the shelves of children's phone watches in response to the needs of fans, the single and high price positioning undoubtedly limits the choice space of consumers. This not only sparked extensive discussion and feedback from fans, but also sounded the alarm for the entire industry. On the road of pursuing product quality, live streaming cannot ignore the diversity of products and the reasonableness of prices. Consumers at different levels of consumption have different needs and budgets. Some consumers pursue high-end quality and are willing to pay for high-priced products; And more consumers want more affordable and cost-effective options.
For the live streaming industry, it is crucial to meet these diverse needs. Only in this way can we truly improve consumer satisfaction and win the recognition and trust of the market. If you just blindly pursue high-priced, high-end products, it is likely to lose the support of most ordinary consumers. In the future of live streaming, anchors and teams need to listen more carefully to the voices of consumers, deeply understand market demand, and continuously optimize product selection strategies. It is necessary to have high-quality high-end products to meet the pursuit of quality and brand of some consumers; It is also necessary to have affordable and practical mass products, so that more consumers can find their favorite good things in the live broadcast room.
Only in this way can live streaming truly achieve sustainable development and become an important force to promote the prosperity of the consumer market. And Yuhui, with his keen insight and flexible response, has set an example for the industry to learn from and learn from. I believe that under his leadership, the live streaming industry will continue to improve and progress, bringing more surprises and benefits to consumers. Yuhui's live broadcast experience is a vivid case, which reminds us that in the world of business, only by truly being consumer-centric can we go further and more stable.