"This multi-flavored melon seeds are good, the grains are full, the taste is mellow, and I will pack two packs." "I like this coconut-flavored melon seeds, which are nutritious and healthy, and I will also have two packs." …… Not long after the opening of the museum, the Kaiyuan booth located in the modern agriculture and geographical indication products hall of the South China Expo has already been crowded, and the special exhibits such as multi-flavored melon seeds, original melon seeds, coconut-flavored melon seeds, and caramel flavored melon seeds are loved by visitors and the masses.
Modern Agriculture and Geographical Indications Products Pavilion "A Fan Memory" exhibition area
"I didn't expect our melon seeds to be so popular!" The lively scene in front of him made Luo Jian, the person in charge of Kaiyuan Huayi Food Co., Ltd., a little unexpected. As a food processing enterprise rooted in Kaiyuan for 39 years, the company has been committed to doing a good job in quality melon seeds, and its production of Chengxiang brand multi-flavored melon seeds is favored by consumers with good materials, fresh taste, strong fragrance and excellent quality, with annual sales of 200 tons, which are sold at home and abroad. "This is the first time for the company to participate in such a large-scale international exhibition, and we have carefully selected the exhibits, hoping to let more people feel the charm of Kaiyuan's agricultural products." Luo Jian said.
Modern Agriculture and Geographical Indications Products Pavilion "A Fan Memory" exhibition area
"The South China Expo is a good time for the centralized trading of agricultural products, and it has also become a booster to help the development of enterprises and call out the voice of the brand." The relevant person in charge of the Kaiyuan E-commerce Public Service Center said that in order to broaden the sales channels of agricultural products and expand the brand publicity effect of agricultural products, the Kaiyuan E-commerce Public Service Center has set up a special "A Fan Memory" exhibition area in this South China Expo, and organized 8 enterprises to enter the exhibition hall.
"Red River Nine Reds" The picture comes from the database of the Honghe Prefecture Rong Media Center
Let agricultural products "go out" is the meaning of building a regional public brand. Last year, Honghe Prefecture used the South China Expo as a platform to release the "Honghe Jiuhong" regional public brand to promote nine types of plateau special agricultural products in 13 counties and cities in Honghe Prefecture. Nowadays, relying on the brand framework of "Honghe Jiuhong" with clear value, distinctive image and standardized management, Honghe Prefecture's agricultural products have taken a big step to enhance the added value of products and broaden sales channels, and more small and medium-sized agricultural products enterprises like Kaiyuan Huayi Food Co., Ltd. have been able to come into the spotlight and use the broad open platform of the South China Expo to enhance brand awareness and influence, and boost Honghe Prefecture's high-quality characteristic agricultural products to the whole country and the world.
Colorful melon seeds on display
"We want to let everyone see the quality of our melon seeds through this South China Expo." Talking about the next step of development, Luo Jian said with confidence: "We are ready to seize this rare exchange opportunity, strive to expand the 'circle of friends' at home and abroad, and increase the income with the masses, so that the small melon seeds can 'eat' a larger market!" ”
Reporter: Hou Jianyu, Shang Qiuyuan, Duan Wenrun, Wang Xiangbo, Yang Junyu, Zhou Jiacheng Text/Picture
Editor-in-charge: Pu Li
Honghe State Rong Media Center
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