In the wave of globalization, Fenjiu, as a bright pearl of Chinese liquor culture, opened a new chapter in its internationalization process in the National Library of Kyrgyzstan on July 18, 2024 local time - Fenjiu Cultural Center.
This is not only the first overseas cultural center of Fenjiu International Trade Company, but also another important milestone for Fenjiu to show its profound cultural heritage and unique charm to the world.
The National Library of Kyrgyzstan is the official library and copyright institution of the Kyrgyz Republic. Founded in 1934, it has a rich history and deep cultural heritage, with a collection of 6 million documents from around the world in 89 languages. In this palace of profound cultural heritage, the Fenjiu Cultural Center is skillfully integrated into the Chinese Culture and Education Center, and the two go hand in hand to shoulder the mission of spreading the excellent traditional Chinese culture. With culture as the medium, Fenjiu has built a bridge connecting the hearts of the people of China and Kyrgyzstan, conveying the excellent traditional Chinese culture, and also spreading the thousand-year-old brewing wisdom and craftsmanship essence carried by Fenjiu, so that friends from Kyrgyzstan can experience the unique charm of Chinese liquor and the profundity of culture at close range.
Yang Yaojie, Director of the Second International Department of Fenjiu International Trade Company, said that the establishment of the Fenjiu Cultural Center is an important step in Fenjiu's internationalization strategy. It not only provides a window for readers and culture lovers to have an in-depth understanding of Chinese baijiu culture, but also allows the people of Kyrgyzstan to experience the unique charm and infinite charm of Chinese baijiu culture through a variety of exhibitions and interactive experience activities. This has not only deepened the understanding and knowledge of the Kyrgyzstan people of traditional Chinese culture, but also laid a solid foundation for in-depth cooperation between China and Kyrgyzstan in the fields of culture, education and tourism. At the same time, he also revealed that in the next five years, the Fenjiu Cultural Center will also hold regular cultural activities, and Fenjiu International will upgrade the library every year according to the needs of the Kyrgyzstan National Library, and supplement the collection of books in the Chinese Culture and Education Center in the library.
Ms. Kurmanbekova, Director of the Information and Library Department of the National Library of Kyrgyzstan, expressed her gratitude to Fenjiu International for renovating a reading room in the library and providing furniture, air conditioning, computers, conference systems, books and other supplies. She pointed out that this move has greatly improved the reading and learning environment of the Kyrgyzstan National Library, which not only reflects the profound friendship and mutual respect between the people of Kyrgyzstan and China, but also opens up a new and broad space for cultural exchanges and cooperation between the two countries. In the future, we look forward to working with Fenjiu Cultural Center to hold more colorful cultural activities to jointly promote the prosperity and development of Chinese and Kyrgyzstan cultures.
Since successfully entering the Kyrgyzstan market in 2021, Fenjiu has won wide praise and love from the Kyrgyzstan people for its excellent quality and profound cultural heritage. Through various forms of promotion and publicity, such as tasting meetings and free tasting activities, Fenjiu has successfully settled in large local supermarket chains and appeared on important event platforms such as the Silk Road National Commodity Exhibition, which has further enhanced its brand awareness and influence.
Looking forward to the future, Fenjiu International will continue to uphold the spirit of the "Belt and Road" initiative, move to the center of the world stage with a more open and inclusive attitude, and use fine wine to tell Chinese stories, convey Chinese culture and enhance international friendship.
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