Recently, JDB, the pioneer of the herbal tea category and the leading brand in the herbal tea industry, has newly released the Village Olympic series of theme cans, which depicts a national spiritual map of "proper burning" with the theme spirit of "being strong, being strong, entering, being brave, being resolute, and being together". With the lively opening of the Rongjiang Station of the Village Olympic Games, it also means that the series of activities of the National Village Olympic Games has officially kicked off, and the national carnival feasts have continued one after another.
With the approach of international sports events, the "heat wave" of the international and domestic cultural tourism market is just in time, and multiculturalism is integrating and exchanging on the global stage. At a time when the enthusiasm of the whole people is high, as a new cultural tourism IP created by JDB, Village Olympic not only puts the excellent traditional Chinese culture in the broad vision of civilization inheritance, the progress of the times and the development of the world, but also brings a unique cultural feast to the majority of consumers. JDB's newly released Village Olympic series of theme cans, with six different cans, vividly and three-dimensionally show the national spirit of the Chinese nation with self-confidence, self-improvement, aggressiveness, courage, perseverance and unyielding, and concerted efforts, giving a new way of expression and communication carrier for excellent traditional culture.
In addition to participating in offline activities, the "Burning Village Olympic Cans" national interactive mini-program was also officially launched earlier, where consumers can scan the QR code of the cans to enter the mini-program to play the fun mini-games of the village Olympic Games, and have the opportunity to participate in the lottery and win huge prizes.
The Jiaduobao Village Olympic Games is not only an affectionate tribute to national customs, but also an innovative inheritance of traditional culture. Through this series of online and offline activities, JDB hopes to closely connect the brand with national culture, so that every consumer can feel the strong cultural heritage and national spirit while enjoying the products.
With the successful success of the first Village Olympics, the summer passion of the National Village Olympics has been ignited, and the next JDB Village Olympics will be launched in Wenzhou, Zhejiang, Huizhou, Guangdong, Heze, Shandong and other places across the country.
From the city tank in the summer of 2023, to the Baoyun dragon tank in the Spring Festival of the Year of the Dragon, and then to the current village Olympic theme tank, JDB has been committed to deeply integrating traditional culture and modern life to create a series of unique cultural IPs. Today, the successful launch of the Murao series of theme cans has not only made JDB's brand image more deeply rooted in the hearts of the people, but also injected new vitality into the entire herbal tea industry. In the future, JDB will continue to deepen the field of cultural tourism, continue to explore and innovate, combine more excellent traditional cultural elements with modern aesthetics, and bring more wonderful cultural feasts to consumers.