From a traditional media person to a wild spokesperson for Wenxin Yiyan, Shi Zhuoye, who once thought that no matter how good AI is, it can't compare to professional content people, is "really fragrant".
He used Wenxin Yiyan to help the cooperative company generate 100 popular copywriting in one hour, and made a performance that usually takes 6 months to complete in one week; His friends 2 operated 100 matrix numbers with Wenxin Yiyan, and recorded 160 million revenue in 1 year...... And he hopes that more content people, media people, and marketers can use the above heart and word to achieve each other.
01
From distrust to trust
Senior media people can't reach the "real fragrance" moment in the end
"Six or seven years ago, I saw a magazine that said that half of the news in the future would be written by robots. I thought to myself, cut! No matter how good you are, you can't write as well as those of us who have been working on the content for ten or twenty years. ”
At that time, Shi Zhuo was also the TV director of Phoenix Satellite TV's "Luyu Appointment", dealing with the camera and the editing table every day. At that time, he was still pondering: How can this Internet technology revolutionize our media content industry? I believe that when many old media people come into contact with artificial intelligence for the first time, they will silently say this in their hearts, full of expectations and uneasy.
After turning into a new media person, Shi Zhuo discovered that the world was a giant boomerang, and soon dart to himself. Now his team produces thousands of videos a month, and 70-80% of the work is done by Wenxin Yiyan. However, looking back at the process of use and habitation, it is not so easy. As a veteran media content person, Shi Zhuo has high requirements for the quality and details of the creative copywriting of the operation, and it is difficult not to make people "complain" about "this is definitely a Virgo". Therefore, in the early stage of the run-in with Wenxin Yiyan, he believes that the level of AI is far from enough, "The requirements of media people for creative copywriting are that you write differently from others, and you can write better than professional media people and content people, and you can impress users." "
So, can Wenxin Yiyan solve more demanding creative copywriting scenarios? Now, Stro's answer is yes, and yes. How did Shi Zhuo go from doubting Wenxin Yiyan to believing Wenxin Yiyan, from a novice to a lecturer? It's because he found the right way to open Wenxin's words.
At a sharing session at the HKU Business School, Shi Zhuo shared for the first time the exclusive secret of using Wenxin Yiyan: the attribution questioning method.
"The key lies in the art of questioning, which I call the 'attribution questioning method'." Shi Zhuo said.
In HKU's sharing, others talk about how different AI tools are used, but Shi Zhuo's "stubborn" sharing only Wenxin's words received the best feedback, especially the attribution questioning method, which impressed HKU teachers and students. He used a passage by Mr. Zhang Songwen called "Speech to Spring: Taking Roots" as an example.
Shi Zhuo said that he was deeply moved by the metaphor of spring, plants, and hope for his acting career in his speech, so he turned his head and threw the video link to Wen Xin Yiyan, hoping that it could refer to the content of this speech and write an equally moving "Summer Speech". The answer was a little disappointing. Wen Xinyiyan's understanding of the connection between summer and the actor's acting career is too superficial, and it can even be regarded as "read and forgotten".
Even Shi Zhuo, who is a "die-hard fan" of Wenxin, couldn't help but have dark eyes when he saw this answer for the first time, and he just wanted to pinch people. But it was at that moment that Shi Zhuo remembered what his teacher had taught him in the past: you are not your true self in the eyes of others, but others in your eyes are your true self. So he thought, why don't he and Wen Xin Yiyan have such a relationship?
"I thought it was because Wenxin's words weren't good enough, but in fact, I didn't ask questions well enough. Before letting Wenxin Yiyan be generated, you should first let it make its own decisions and tell me what is good and right. After some analysis, Stro had an epiphany.
So, Shi Zhuo gave it a link first, and asked it to refine the technique of the speech video first. Let Wen Xin Yiyan find his own methods, reasons, rules, models, and themes. So Wen Xin analyzed who wrote it, when it was sent, and what the key words were, and even analyzed that Zhang Songwen received the comment "Spring is coming", which triggered a review of the actor's career. It also introduces the theme of "rooting" through the experience of planting flowers when he was a child, compares the actor's work to green plants, emphasizes the connection with the land and the absorption of nutrients, and the analysis is very detailed and in place.
After making a decision, let Wenxin be generated. Shi Zhuo just turned Wen Xin's answer almost unchanged into a question.
This time, after Wen Xin Yiyan received the instruction, it was like a martial arts wizard who was clicked on the second pulse of Ren Du, and in a few seconds, he peeled off the essence of the original speech, and corresponded the character experience with the main objects one by one, and this step is the soul of "attribution": let Wen Xin Yiyan, a "scholar", get in touch with the essence of things at a speed comparable to "quantum speed reading".
"Hello everyone, I was standing here looking out the window at the sun, and suddenly realized that summer is coming, and the arrival of summer always makes me feel extremely excited, just like every stage of my acting career is full of challenges and opportunities. I remember when I was a child, in addition to planting flowers, I also liked to catch cicadas in the summer, whenever I heard the passionate cicada chirping, I would carry a small bowl to look for it, that experience made me understand a truth, no matter how big or small the sound needs to be heard, every cicada song is the sound of the little cicada with all its might, it wants to be responded, it wants to be heard."
Shi Zhuo couldn't stop the admiration in his heart, "It's so well written", "If Teacher Zhang Songwen sees it, he will never guess that it was written by Wenxin." Shi Zhuo is like the old father whose children were admitted to Qingbei, and he can't wait to praise people when he sees people with a loudspeaker.
"As long as I have a word, as long as I have a good question, I can pry all the copywriting!"
02
Generate 100 popular copywriting in 30 minutes
"Don't teach, just give the right one"
Don't think that Wenxin Yiyan only plays with creative copywriting, it is also a good hand at content marketing.
Shi Zhuo's team helped a listed company to increase sales, and spent 100 days helping 500 five-star shopping guides to make content to promote their products. In the first two months, the Shi Zhuo team continued the traditional style of play step by step, teaching them how to write a high-quality copy and eye-catching headline. They found that this didn't seem to work, so they held a meeting, and just a week after that meeting, the company's online sales were three times the total of the previous two months, which equates to six months of results in one week. The corners of the boss's mouth are harder to press than AK. You may guess that this must be a lot of money, or it is a crowd tactic, or a free giveaway game.
Not really. It was within that hour that Shi Zhuo's team decided to directly provide the other party with 100 pieces of popular copy. It took only 30 minutes to write the 100 articles. Because these texts are all generated by Wenxin Yiyan! According to a correct standard, Wenxin can write hundred, thousand, or tens of thousands...... It truly realizes the "fully automated" production in the field of content marketing.
On a daily basis, the team at Strok provides high-quality solutions to a wide range of client companies, covering almost all areas of content marketing: topic selection, oral copywriting, digital copywriting, graphic notes, headlines, and commentary. But to be honest, the needs are so complex, even if it is a professional team, no one can be specialized and refined, but Wenxin, an "all-round small employee", can do it. "No one can do all of these jobs. Anyone can be transferred and laid off without this team, including me. But Wenxin's continuous annual membership can never be broken! ”
Click https://yiyan.baidu.com/?utm_source=wechat1, buy a member now, and "hire" the almighty staff Wenxin Yiyan to help you become a marketing brother/sister!
Now it is more convenient that Wenxin Yiyan can "look at pictures and write copy", and you don't understand the pain points of users too much.
Shi Zhuo's home designer friend shared a few pictures on Xiaohongshu, hoping that more people will find him to do home design through Xiaohongshu. Here's what his copy reads - "Nina Dobrev, the heroine of The Vampire Diaries, has lived a semi-retired life since she got married, returning home...... Like her, she is bright and imaginative, boldly using pink and wood colors...... Obviously, it is difficult to attract people to her to do the design, and it is impossible to attract traffic and customers, so what should I do?
But the same picture, after being thrown to Wen Xin, generated the text as "Surrounded by modern luxury, the blue velvet sofa is like an ocean embrace, with gold throw pillows...... Not only did he clearly identify a different design pattern, but he also added a sentence at the end of the key Wenxin Yiyan, "You want to send me a private message, let's bring art home together", with its own words to invite guests to speak. After seeing this content, Shi Zhuo's friend said that he would never have to write copywriting in the future, and I didn't write as well as it. And it can also support multi-picture copywriting, and now Shi Zhuo's designer friends have used Wenxin Yiyan to help them do the text generation of pictures.
Use the smart graph to ask the agent to look at the picture and write the copy
03
Use AI to do matrix operations
Earn 1 small goal a year
In the initial impression of Shi Zhuo and many people, only one short video account is operated, and one or two people are also required to be in charge. But now, as long as two people work with Wen Xinyiyan, they can operate a hundred matrix accounts at the same time. It's not a dream, it's not sensational. That's what the Stozro team is doing.
Among the friends around Shi Zhuo who rely on AI to make a matrix, there is a couple who have done the most successfully. They returned to their hometown in Sichuan from Beijing a few years ago to start a business selling jewelry, and the couple used AI to do matrix operations, with an annual revenue of 160 million. Feeling that this is true· Wolong and Phoenix Chicks, you will find that in fact, their videos are very simple, even slightly rough. The principle of their success is still a miracle of quantity, but how much can two people have? The two of them can shoot more than 100 videos a day and post them. can complete the production of more than 100 videos a day, and every link is inseparable from the help of Wenxin Yiyan, including topic selection, title, script, copywriting, editing model generation, material library construction, and even public and private domain sales conversion skills, and part-time resume screening are also used by Wenxin Yiyan. As a result, they became super-individuals.
You must ask: I am also using Wenxin, why is it good for no one to use it? Why can't I use AI to monetize like they do and earn a small goal? You can too.
In the past four years, Shi Zhuo has led at least 50,000 people to make new media content, and incubated more than 50 million fans. But what he is happiest about is not how many fans they have, but how many fans they have learned, but how they learn to use AI tools and use Wenxin to speak.
In Shi Zhuo's WeChat group, discussions about Wenxin Yiyan are commonplace. Feel free to type "Wenxin Yiyan" in the search box, and you will search for sincere sharing such as "What should I do if I don't know XX, you can use Wenxin Yiyan", "I can't write in the first three seconds of the copywriting, you can send it to Wenxin Yiyan", "How should this content be done, I don't know how to ask Wenxin Yiyan, refer to Wenxin Yiyan" sincere sharing. Shi Zhuo is very proud and touched to see that his partners and colleagues are using Wenxin Yiyan, not only to improve the efficiency and income of content creation, but also to share it with his family and friends. Even Shi Zhuo's 5-and-a-half-year-old son who is in kindergarten knows that the AI mentioned in this year's college entrance examination essay is Xiaoyan. Shi Zhuo's students and the companies he served, under his influence, tens of thousands of people are using Wenxin Yiyan.
Shi Zhuo's WeChat group chat history
If you see this, you have also been touched and shaken, and you also want to try the help and shock brought by Wenxin Yiyan in the field of content marketing, and also want to use Wenxin Yiyan to do self-media and monetization, click on the lower left corner to read the original article, and now you can quickly experience the latest model Wenxin Large Model 4.0 Turbo! Faster, better! Help you better achieve corner overtaking in the content field!
In addition, the "Wenxin Friends" program is in full swing, and we sincerely invite Wenxin Friends from all walks of life to participate and share your experience and unique suggestions to help Yiyan become better! There are also a lot of benefits and gifts waiting for you to get such as Yiyan membership card, limited peripherals, and early access to new AI products, looking forward to your joining!