Guide
Xiaomi's search for a factory has sparked speculation about whether it will enter the new energy vehicle industry, and an insider broke the news that Xiaomi is actively laying out the new energy vehicle market. Netizens have shown strong interest and expectations in Xiaomi's car manufacturing, believing that Xiaomi's products will have extremely high cost performance and technical content, while Evergrande has been questioned because of frequent setbacks and counterfeiting scandals.
Xiaomi is looking for a factory
Recently, it was reported that Xiaomi is looking for factories that can be acquired or joint ventures, because Xiaomi has been developing smart products, so the outside world once thought that Xiaomi was looking for factories to produce TVs, air conditioners and other products. But then an insider broke the news that Xiaomi mainly hopes to enter the new energy industry in terms of finding factories.
Although Xiaomi has not made it clear that it wants to build new energy vehicles, the outside world has been rumored to make cars for a long time. And judging from some of Lei Jun's previous statements, he seems to have a great interest in new energy vehicles, and even mentioned many times in public that he wants to start a car-making business, and also said that he will bet on all his reputation.
For this point, netizens have speculated that Xiaomi means Beijing, hoping that Xiaomi can make a difference in the new energy vehicle industry. And Lei Jun has publicly stated many times before that he wants to lead Xiaomi to success in new fields.
What netizens are worried about is that if Xiaomi really enters the new energy vehicle industry, it may be a very big impact for traditional car brands. Because Xiaomi will soon be able to launch its own car products with its own user base and reputation, and it will achieve very considerable sales.
Lei Jun has mentioned many times in public before that entrepreneurship is not afraid of losing money, but you must know where to lose. So far, Xiaomi has successfully entered the field of smart product production with its own efforts, and has won the recognition of users.
In contrast, Evergrande has always been in a state of loss in terms of car manufacturing, and there have always been many doubts that the cars made by Evergrande cannot be sold at all, and this entrepreneurial method is obviously completely different from Xiaomi.
Some netizens believe that if Xiaomi really enters the new energy vehicle industry, then its products will be cheap and affordable, and in line with the level of mass consumption. In comparison, Tesla is more expensive, but based on the discussion of netizens, everyone is optimistic about the development of Xiaomi's new energy vehicles.
Especially after seeing Evergrande's frequent setbacks, it has strengthened the belief that Xiaomi can successfully build a car in the hearts of netizens. Some netizens even joked that Evergrande didn't even do plug-in hybrids, but wanted to take the road of directly entering pure electric vehicles, and such a venture was doomed to failure.
In contrast, Xiaomi has successfully entered the new energy vehicle industry in a short period of time and launched a number of new cars, which have also been very well received by users. Some netizens even joked that the delivery volume of Xiaomi's new energy vehicles directly crushed Tesla after it was launched.
It can be said that Xiaomi is fully prepared, and after entering the new energy vehicle industry, it quickly occupies its own advantages, and develops at a very fast speed. In contrast, Evergrande has been very difficult on this road and has suffered frequent setbacks.
Evergrande, which once had high hopes, also dropped prices frequently, just like other products, and finally ended in failure. It is not difficult to see that entrepreneurship and car manufacturing qualifications do not determine where a company will eventually go, but depend on the entrepreneur's own ideas and efforts.
Xiaomi makes cars
Because netizens are very concerned about Xiaomi's performance in the new energy vehicle industry, there has been more and more news about Xiaomi's car manufacturing during this time. Judging from the previous public information, Xiaomi has obtained the qualification to build a car.
However, due to various reasons, it has not been carried out, and the qualification to sell cars has been stranded until now. But recently, it was reported that Xiaomi has successfully obtained the qualification to sell cars.
Netizens are also full of expectations for this, because they hope to see Xiaomi launch its own automotive products and create its own brilliance in the new energy vehicle industry.
Previously, some media have also made an analysis of Xiaomi's car-making, and in the smartphone industry, Xiaomi quickly walked out of its own development path with its own strength.
Although there will be many twists and turns and challenges along the way, Lei Jun has never given up the resources and technical advantages in his hands, and has won word-of-mouth recognition among users.
These are very valuable experiences, and after entering the new energy vehicle industry, Lei Jun can better guide the team to work in the right direction. From the user's point of view, they prefer to see a new energy vehicle with high cost performance, high technical content and convenient operation.
And these are exactly what Xiaomi is good at at the moment, and in the smartphone industry, users have developed the habit of simplifying life processes and improving work efficiency through artificial intelligence technology.
And from the perspective of product positioning, Xiaomi will not launch high-end products. Because they know that there is a big gap between themselves and Tesla in terms of user base and brand, and if they are tough with Tesla in terms of product pricing, they will only lose a large number of user groups.
Evergrande fakes
So at this time, there will be a question, who will be affected after Xiaomi enters the new energy vehicle industry?
From the perspective of product positioning, new energy vehicles are mainly aimed at traditional fuel vehicle brands, although Tesla is also doing new energy vehicles, but its product positioning is obviously much higher.
The main focus here should be on the major domestic car brands, including Geely, Great Wall, BYD and so on. These brands are very influential independent brands in China, although they have made great achievements in the field of fuel vehicles, and have a good reputation and sales in the domestic and foreign markets.
But if they have to face changes and challenges, it must be Xiaomi. Even such a brand with obvious advantages is nothing more than that, let alone a brand like Evergrande that has just started and has been questioned and suppressed?
An insider broke the news that the new cars displayed by Evergrande at the recent auto show are actually fake models. Even though Evergrande packaged it perfectly, and attracted a lot of investors and users to come and watch.
But in fact, all the accessories inside are not complete, and it cannot drive normally at all. Although there has been no official response to Evergrande's fraud, more and more insiders have broken the news to confirm that this is almost true.
epilogue
Xiaomi's entry into the new energy vehicle market has sparked heated discussions and expectations among netizens. By contrast, Evergrande's problems have raised questions about its future. It remains to be seen whether Xiaomi can become an upstart in the industry. What do you think about Xiaomi's entry into the new energy vehicle industry? Come and leave a comment to share your views!