SHENZHEN, China, July 26, 2024 /PRNewswire/ -- The 2024 Shanhaijing Traceability IP Brand Conference ended perfectly on July 5, 2024 at the ECO International Conference Center in Nanshan, Shenzhen.
In July, the theme conference of the Year of the Snake was ushered in by the brand of Shanhaijing Traceability, and representatives from various industries such as brands, commercial complexes, universities, educational circles, cultural tourism scenic spots, film distribution and projection associations, copyright trading platforms, bookstores, and KOLs were invited. The event brought together more than 130 representatives of many well-known brands such as Qixin Cultural and Creative, Happy Cake, Baiguoyuan, Jinglongquan, Xiaoluban, etc., to witness the process of the "Traceability of Mountains and Seas" brand from germination to vigorous development.
Dayu, the founder of Shanhaijing traceable brand, has drawn a blueprint for the international development of IP, and with its unique innovative cultural IP, it has launched the "vision of empowering Chinese manufacturing with culture" to go international.
Every splendid color of the national tide contains a thousand-year-old story chapter, which is a brilliant display of cultural confidence and inheritance. At the well-planned Year of the Snake theme conference, you can witness the IP matrix of mountain and sea culture - from the profound tracing of the "Classic of Mountains and Seas" to the gorgeous turn of the Tang tide and Song tide; From the girlfriend love of the white snake and the green snake to the magnificent epic of the gods; to Chi Xiaoman's warm daily life, BOOMCAT's cuteness, and Mr. Guiyin's detachment, each IP tells the colorful story of Chinese culture with its unique charm. We delved into the stories and cultural essence behind IP brands, which are not only the crystallization of creativity, but also the bridge between them and consumers.
When sorting out the glorious trajectory of past co-branded events, the manager Jiuwei affectionately summarized how Shanhai culture bloomed in the market and won wide recognition and far-reaching influence. With unremitting exploration and fearless innovation, Shanhai Culture will continue to glow with new cultural vitality, skillfully interweaving and integrating the essence of traditional culture with modern aesthetic fashion, and weaving a colorful and high-quality cultural picture for the audience. The IP matrix of Shanhai Culture keeps up with the pulse of the times, closely focuses on the mainstream policy orientation, economic development trends and the wave of educational reform, and constantly broadens the content boundaries and deepens the cultural connotation. Walk side by side with partners from all walks of life, empower each other, and ride the east wind of the times together to accelerate towards a more brilliant future.
The brand manager Nine Tails showed you the rich content of the Shan Hai Jing Traceability IP from the content of the mountains and seas universe, ancient mythology, auspicious spirit animals, and then to natural gifts, and also dismantled the style guide of the Year of the Snake and the marketing strategy of the Year of the Snake from the mountains and seas to promote the original intention and dream of the mountain and sea culture to be the brand. The cooperation with different brands allows the national tide culture to be more widely disseminated and inherited, and also brings more commercial value and social influence to the brand.
The IP chief designer Chaos, interprets and displays the unique IP visual style in detail. A wide range of application cases of IP in different industries and products are comprehensively displayed, so as to effectively promote the deep integration and efficient execution of brands and IP, inject more innovation and vitality into brands, and then give brands new vitality, so that the cooperation between brands and IP can be implemented more quickly.
The partners will integrate "national tide IP + cultural creativity and space" to build an industrial ecological closed loop of "cultural tourism & business + IP + co-branded products". Cultural tourism × theme IP "two-way empowerment" to build a model of mutual promotion and mutual benefit.
The fission road of Chinese mecha - the Classic of Mountains and Seas X Little LubanMs. Zhang Jing, the person in charge of Xiaoluban, as a representative of the outstanding licensee, shared the process and cooperation experience with Shanhaijing Traceability IP, as well as the idea of Guochao IP cooperation in the Year of the Snake, providing many brand partners present with new ideas and effective models for Guochao IP cross-border cooperation. We look forward to these valuable experiences to help more brand partners ride the wind and waves in the wave of national tide IP and create brilliance together.
Work together to create a bright new era of national tide cultureIn order to thank the partners for their support, Shanhaijing awarded the 2023-2024 Excellent Partner Award to Shantou Leban Trading Co., Ltd. - "Dayu Award", Qiaqia Food Co., Ltd. - "Nine Tails Award", Shenzhen Baiguoyuan Industrial (Group) Co., Ltd. - "Suiren Award", Shenzhen Qixin Group Co., Ltd. - "Jingwei Award", and Shanghaojia (China) Co., Ltd. - "Day by Day Award". We are willing to work with you to create a new future of national tide culture and continue to make new achievements!
Living in the "mountain" does not remember the year, and looking at the "sea" is both immortal - IP Matrix Interpretation ShowcaseThrough a series of exquisite IP interpretation and display, the Shanhai Culture team led major brands to deeply explore the infinite charm and potential of the IP world, so that every participant could feel the profound cultural heritage and unique brand charm contained in IP. From the profound interpretation of the storyline to the vivid reproduction of the character image, to the delicate creation of the scene atmosphere. Let the IP story come to life, fresh and infectious, and open a new chapter of more cross-border cooperation.
Mountains and seas rhyme • co-branded treasure tracing tasting salonIn this well-planned press conference, a special selection salon was set up. It is a grand event that brings together innovative thinking and market insights to build a platform for direct communication between brands. In this open and interactive space, brands can discuss new trends in the market and jointly outline the future blueprint of brand development.
In the vast river of Chinese civilization, the "Classic of Mountains and Seas" not only engraved the infinite reverie and profound insight of the ancients into the natural world, but also gave birth to many mysterious and charming legends, among which the posture of the "Teng Snake" is particularly fascinating, and its time tunnel through thousands of years still inspires our infinite admiration and desire to explore ancient wisdom. As the guardian of the IP copyright of the Classic of Mountains and Seas, we uphold the awe of traditional culture and are committed to excavating this precious cultural gene, so that mythological images such as "Teng Snake" will glow with new vitality and vitality in the Year of the Snake. Here, we sincerely extend an olive branch to all our fellow travelers who have a love and dream for Chinese culture. Chinese brands, as cultural messengers in the new era, are inseparable from the support of profound cultural heritage. We are willing to accompany and help every Chinese brand that is interested in inheritance and innovation, and jointly write a glorious chapter belonging to this era. Hand in hand, with feelings as ink and creativity as the pen, we will jointly draw a cultural scroll that touches the world and warms people's hearts. We look forward to your joining us to start this meaningful cultural journey together!