On the occasion of the 5th anniversary of the establishment of Gaoji Dairy, we interviewed Wang Chaoqun, chairman of Laguba, a well-known chain brand of maternity, infant and children in Hunan, a like-minded distributor who works hand in hand with Gaoji Dairy, to talk about the "cooperation" and "win-win" that have occurred in the field of children's milk powder in recent years.
01 It starts with word of mouth
2020 is a year full of opportunities and challenges for children's milk powder.
This year, the number of new births in China gradually declined from 17.86 million in 2016 to 12 million, which directly triggered the shrinkage of the total size of the milk powder consumption market. All dairy companies are looking for new growth opportunities, and children's milk powder has attracted various channels with its broad market prospects and strong development momentum.
This year is also a year of rapid development of Gaoji Dairy. With a series of empowerment activities, Gaoji Dairy has helped stores dig up stocks and expand increments, helping the sales of children's milk powder in store channels to continue to rise, and playing its own business card.
"At that time, the children's milk powder of Gaoji Dairy was selling quite well in the Hunan maternal and infant market, and I was very interested, and it just so happened that they came out with another high-quality milk powder." Wang Chaoqun said that before the start of cooperation, he had heard about the brand power and sales power of Gaoji Dairy.
In his opinion, in the past, the mother and baby store basically only did the business of children under the age of 3, and after the high bone dairy brought the fire of children's milk powder, so that the middle and large children over the age of 3 can also enter the store for consumption, which undoubtedly gives the pregnant and infant industry a huge opportunity. The mother and baby store needed such a new incremental product, and Gaoji Dairy happened to have two "brushes", so when the two sides discussed cooperation, he almost "agreed without hesitation".
02 Finally found a good children's milk powder
Recalling the scene of the first cooperation at that time, Wang Chaoqun still remembers deeply: after deciding to cooperate with Gaoyu Children's Growth Milk Powder, Li Songlin, chairman and president of Gaoji Dairy, came here to hold the first kick-off meeting, and told the clerks in detail about the future development direction of the maternal and infant industry and the future development prospects of Gaoyu product, and the team specially went to the store to give product training to the clerks.
After the kick-off meeting, the store's sales met Wang Chaoqun's expectations, and Gaoyu could be said to be the fastest brand in Laguba at that time. Gaoji Dairy's dedication and professionalism made him more determined in his choice, and he and the clerk sighed: "I finally found a good children's milk powder."
Wang Chaoqun believes that Gao Yi doesn't even need to worry much about this product, he only needs to do one thing, that is, to follow the pace of Gao Xun's team. "Their team is very professional and conscientious, able to solve the dynamic sales of the store, and can also effectively provide a solution for the height of children for parents." Thanks to the team's tacit cooperation ability and strong action, with the joint efforts of Gaoji Dairy and Laguba, Gaoyu has slowly become the first brand of children's milk powder in Laguba.
03 Be loyal to the profession and be good at the brand
Located in Hunan, the "cradle of the dairy industry" in central China, the Hunan army of maternity, infant and child industries has sprung up like mushrooms after a rain, and the more and more fine. From the change of market competition pattern to the update of consumption concepts, every step is testing the survival and development of pregnant and infant brands, channels and stores.
"The strongest thing about Gaoji Dairy is that it can help stores to empower sales, and he has a team that can do practical things." Talking about the cooperation in the past few years, Wang Chaoqun was full of emotion. Over the years, from staff training to on-site sales, from product display to strategic support, from bus and elevator advertising to lucky draws, Gaoji Dairy has invested a lot of resources in Laguba stores, and has implemented and fulfilled the promises made when we first talked about cooperation.
If you want to use two key words to describe Gaoji Dairy, Wang Chaoqun believes that one is "focus", because Gaoji Dairy only makes children's milk powder and has made great contributions to the development of high-end children's milk powder; The other is "professional", because they have created a new economic growth point for the mother and baby store, and have achieved the ultimate in children's milk powder services, "Gaoji Dairy is that you only need to pay for the purchase, and the rest will be handed over to them, they have the ability to do dynamic sales, which is different from other brands." ”
At the recent 5th anniversary celebration, Gaoji Dairy awarded the Founding Cooperation Star Medal to the first batch of partners, and 18 distributors including Laguba won this award. Receiving this award, Wang Chaoqun was very relieved and honored. He believes that Gaoji Dairy is a trustworthy enterprise, "After making achievements and becoming an industry benchmark, Gaoji Dairy has not forgotten our original old customers, we have grown with the brand, and we can also take the stage to receive the award together on the 5th anniversary." ”
04 Thanksgiving, win-win future
For the cooperation process over the years, Wang Chaoqun once again expressed his gratitude to Gaoji Dairy and the Gaosu team. He said that Gaogu Dairy has created a lot of value for Laguba, and has also played a certain role in Laguba's development to the whole province and even the whole country, showing the responsibility and responsibility of a dairy enterprise.
"I believe that the prospect of children's milk powder is still very broad, and I hope that Gaoji Dairy can lead all children's milk powder to rush forward, and strive to let more consumers enter the store and further extend the consumption life of users."
When the competition pattern of the industry is newly opened, and children's milk powder is developing in the direction of higher quality, Wang Chaoqun hopes that in the future, Gaoji Dairy can do a better and more professional job in children's height management, drive the development of store staff with its own development, create value for customers, and take responsibility for children's growth. Laguba will also fully cooperate, and work with Gaoji Dairy to do a good job in the children's milk powder track, sell children's milk powder well, and sell Gaoyu and other products well. (Zhang Yunfu)