Pre-training, school-enterprise co-construction and digital on-the-job training help Swire Coca-Cola develop strategic layout of talent development.
Source | Manager Convergence Media Center
Ensuring the smooth employment of college graduates has always been the top priority of stabilizing employment. School-enterprise cooperation and integration of industry and education are important ways to promote the employment of college graduates and solve the two major problems of "employment difficulties" of enterprises and "employment difficulties" of college graduates. Whether it is the Ministry of Education's "10,000 enterprises on campus" recruitment activity, or the "visit enterprises to expand posts" special action, it shows the key role of enterprises in promoting the employment of college graduates.
Swire Coca-Cola currently operates 24 factories in 12 provinces and cities across the country, with more than 100 production lines and nearly 25,000 employees, and as an international brand with decades of experience in Chinese mainland, it has a natural huge demand for talent recruitment.
In the context of new employment, it has long been an important part of Swire Coca-Cola's talent development strategy to consciously formulate school-enterprise cooperation projects and pre-training plans for college graduates. Up to now, Swire Coca-Cola has implemented different forms of school-enterprise cooperation projects in more than 40 colleges and universities across the country.
"Swire Coca-Cola's 2030 Sustainability Strategy has a dedicated chapter on employee development, and we place special emphasis on team empowerment, because talent is the foundation of Swire Coca-Cola's healthy, uplifting and sustainable development. ”
In-depth co-creation of schools and enterprises, and refinement of post talent training
The lack of communication and connection between the needs of enterprises, the training of colleges and universities and the ability of students has always been the "pain point" and "blocking point" in the talent training and graduate employment work of colleges and universities. School-enterprise cooperation is just a door to communication, which not only gives college students the opportunity to get close to enterprises and positions, but also opens the door for enterprises to participate in the education and training of college talents. Swire Coca-Cola in Fujian, as early as 2009, began to carry out school-enterprise cooperation with Huaqiao University, at the beginning only through the school in the designated major to release on-campus recruitment information, to now gradually expand different colleges and universities, according to the local needs of factory personnel, college professional director, purposefully set up corresponding cooperation projects, effectively achieve the blossoming of many places to recruit talents.
According to the "2024 College Student Employability Survey Report" released on the Zhaopin.com platform, 8.2% of graduates expect to be employed in the automotive/production/processing/manufacturing industry, up from 8.1% in 2023 and 6.1% in 2022. In recent years, Swire Coca-Cola, as a beverage manufacturer, has also felt that more and more schools are more open to communicating with them about the exploration of new models of school-enterprise cooperation.
Through the integration of industry and education in universities and enterprises, and the organic combination and optimal allocation of school-enterprise resources, schools can better play their own scientific research and talent advantages, and enterprises can better play their resources.
For brands, a large number of employees means that there is a demand for talent in many different sub-specialties. In fact, Swire Coca-Cola's different bottling plants and local universities have different cooperation projects, focusing on the needs of enterprises according to the school's specialty, and recruiting talents "according to local conditions".
Generally speaking, the most classic "three axes" of school-enterprise cooperation are enterprises entering the school to teach, students visiting the school, and school-enterprise linkage practice courses. For example, since 2021, Swire Coca-Cola Zhanjiang has successively cooperated with Lingnan Normal University and Maoming Petroleum Institute to arrange employees above the senior supervisor level of the company to serve as guest lecturers, so that students can align with the real demand and market trends for technical personnel in the current market and better plan their future career direction when they study in school.
How to make the talent training of colleges and universities more suitable for the needs of social development is not only an important proposition for schools to study, but also a guide for enterprises to open up a new path of school-enterprise cooperation.
Swire Coca-Cola Jiangxi communicated with the school in advance about the teaching combination method, practice channels and feedback mechanism of the enterprise side, which was closely integrated with the school's existing teaching plan from the source, and ensured orderly implementation, helping to improve the quality of teaching while ensuring that it can meet the teaching needs of different stages.
One of the tasks of Xie Juan, senior learning and development director of Jiangxi Swire Coca-Cola, is to connect with the "Industry-Education Collaborative Education Class" project of Jiangxi University of Finance and Economics. In the actual teaching of the project, Swire Coca-Cola Jiangxi will arrange suitable tutors such as management and senior managers in the enterprise to serve as teaching representatives according to the needs of the project. In 2023, in the first year of operation, the "Industry-Education Collaborative Education Class" successfully recruited more than 30 sophomores and juniors from the School of Business Administration of Jiangxi University of Finance and Economics.
Jiangxi University of Finance and Economics signed a cooperation agreement
Swire Coca-Cola's school-enterprise cooperation is a very key step for it to identify talents in designated professional fields in advance. In addition to Jiangxi University of Finance and Economics, which is aimed at financial talents, Hefei Swire Coca-Cola has long-term strategic cooperation experience with Hefei University. It not only maintains good cooperative relations with the corresponding colleges such as the School of Advanced Manufacturing, the School of Bio-Food and Environment. It has also carried out all-round cooperation in the school's three rural activities, welcome party, scientific and technological innovation projects, and the construction of financial media centers. It has also landed the "Human Resources Reservoir Seiko Class" project with Anhui University of Science and Technology and Bengbu College.
Hefei Swire Coca-Cola & Hefei University Seiko Class II
"The college will provide enterprises with a variety of customized special training courses and intellectual support, and enterprises will carry out regular practical lectures for teachers and students of the college and undertake marketing training courses. Through cooperation, it will provide more powerful support for the improvement of the quality of talent training in the college, and provide more opportunities for students to find employment, internships, and start businesses. Qiao Hong, dean of the School of Economics and Management of Henan Huanghuai University, said that the school had begun school-enterprise cooperation with Swire Coca-Cola as early as April 2021. With the change in the way of communication of the post-00s, a WeChat mutual aid group has now been established.
Swire Coca-Cola Zhejiang also carries out apprenticeship training programs with the local Jiande Vocational and Technical School and Zhejiang Shuren University, and the school sends a certain number of students majoring in electromechanical and chemical engineering to join Zhejiang Coca-Cola every year.
Second, for enterprises, it is one thing to cultivate talents for enterprises through the school platform, and on the other hand, it is also hoped to create a channel for further education for employees with the help of large-scale platforms such as schools with comprehensive knowledge. In Huizhou, Guangdong, Swire Coca-Cola has partnered with Guangdong Technician College and Guangdong Provincial Senior Technical School to carry out "school-government-enterprise" skills training, which is a school-based platform endorsed by the government and provided to the company's employees for on-the-job training. In that year, 35 employees of Guangdong Bottling Plant successfully completed a two-year textbook knowledge + skills practical operation course, and most of them successfully passed the national skill level examination and obtained the professional qualification certificate of machine repair fitters.
Guangdong Swire Coca-Cola Huizhou Plant jointly held skills training at Guangdong Technician College
The last one is to put employees and students in a real business project through real business projects, so that everyone can "confront" and "collide" more directly.
In 2023, Swire Coca-Cola Hefei and the Business School of Anhui University will carry out a school-enterprise practice activity, through the coordination of the company's human resources and cooperation with the sales team, 6 outstanding students of Anhui University will carry out a two-week business practice activity in Hefei, based on the existing market situation, regional sales targets, etc.
In the more than 10 years of cooperation with Hefei University, new students have been recruited from Hefei University every year, and there are currently more than 80 students. The professional coverage is wide, and graduates from food, machinery, marketing, etc. are employed. Among them, many outstanding people have grown into managers and directors of the company, and have achieved good career development in the company.
comprehensively enhance soft and hard power,
Fostering world-class human resources with a broad perspective
As The Coca-Cola Company's fifth-largest bottling partner in the world, Swire Coca-Cola has franchises to manufacture, market and sell Coca-Cola products in Chinese mainland (Mainland), Hong Kong S.A.R., Taiwan, Cambodia, Viet Nam and extensive Midwest United States.
Mr Cheng said that Swire Coca-Cola has always been committed to continuously improving the capabilities of its employees and is willing to continue to invest in the development of its employees. He has been with the company for 34 years, from supply chain, marketing to HR, training in different markets, working in Hong Kong and different provinces and cities in Chinese mainland. For employees, Swire Coca-Cola has always made every effort to provide sufficient development platforms and challenges, and firmly believes that the company itself is an incubator for talent training.
Management trainees are a source of talent and vitality for future corporate management, and Swire Coca-Cola's 24 factories in Chinese mainland recruit management trainees from local universities every year. In the past three years, about 50 new graduates have joined its management trainee program each year. Swire Coca-Cola Management Trainees are not limited to marketing, supply chain and engineering, but also have many very specific subjects, such as psychology and history. Cheng explained that because Swire Coca-Cola is a global beverage company, we are also a company with multiple bottling plants. Such a trait requires the company's management to have a broad mind and vision.
Swire Coca-Cola launched a three-year "job rotation plan" after the management trainees joined the company, which not only allows the management trainees to have enough time to familiarize themselves with the company's business processes, but also better chooses the management positions that are truly suitable for them. ”
Zhang Yue, a management trainee who joined Swire Coca-Cola Jiangxi in 2023, has completed her first year of training. For the company, the course of the three-year training and development plan can help the management trainees develop in an all-round way, with a perfect rotation system, and arrange executives as their mentors, and at the same time let them participate in the exercise through various activities of the company, the goal is to quickly train the management trainees to become qualified and even excellent managers in the company's future.
Join Swire Coca-Cola's Management Trainees in corporate training
For fresh graduates, systematic and perfect training planning is more important. In addition to the regular staff training program, Swire Coca-Cola has always insisted on arranging one-on-one coaching for new graduates to help new employees integrate into the team and join the workforce.
Taking the Huizhou factory as an example, in order to make the new graduates adapt to work more quickly, Swire Coca-Cola has set up a "180-day training plan", arranging experienced masters to provide one-on-one guidance to newcomers, and according to the different situations of each employee, from safety operation training to practical operation training, through the three stages of "I do what you see, I say you do, you do what I see", to cultivate employees' practical ability.
In the training plan, the company conducts one-on-one interviews with each newcomer every week to answer questions and provide job transfer opportunities to minimize the difficulties and discomfort at the beginning of employment.
This year's new Manufacturing Management Trainees participated in the "180-day training program"
In fact, in addition to the management trainees, every Swire Coca-Cola employee has their own training plan. Zheng Zhiliang introduced that the company's consideration point for planning training is "127", that is, the real face-to-face training is about 10%, 20% is online project training, and 70% is arranged by the supervisor to undertake or participate in challenging projects in the workplace.
Leslie Cheung joined Swire Coca-Cola in 2014 and has been commended by Huizhou City and Zhongkai District many times, and has been awarded the "Enterprise Technology Expert" of Zhongkai High-tech Zone twice, and in 2023, he will be awarded the honor of "Young Expert in Municipal Management" of Huizhou City. "The company will work with us to develop a career development plan, and it will not mean that there is no room for development when promoted to a certain extent, from engineers to production managers to factory directors, everyone can progress with the company." He said.
In order to create a more systematic talent training mechanism, in October 2021, Swire Coca-Cola officially launched its in-house employee training institution, "Le Qi Yuan", adhering to the principle of "providing high-quality talent supply and helping the business to reach new heights". The platform has a sales and marketing college, a supply chain college, and a digital college, including the HR school and the management school, all of which have set up different courses accordingly. In the "Joy Academy", different levels and positions have their own specially planned learning maps.
In 2023, Swire Coca-Cola announced that the total investment in Chinese mainland is expected to exceed 12 billion yuan in the next ten years, and development is inseparable from talent training. As an important part of Swire Coca-Cola's talent development in the Chinese market, it is foreseeable that there will be more contact points in the future, and it can also be substituted into the corporate perspective and workplace practice for different levels of university education in China.
Swire Coca-Cola believes that people are the most valuable asset of a company, and we are committed to investing in the development of our people and creating a safe, diverse and inclusive work environment. As Cheng explains, "To become the world's leading Coca-Cola bottling group, we must have world-class talent. ”
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