Today, a boss asked in one of our groups whether customers should open a restaurant this year with low prices or quality? Nowadays, the restaurants with low prices have also closed down, and many quality stores have closed down, and even some old stores that have been open for many years have been unable to bear it this year and have closed down.
In fact, this year's catering is indeed a bit confusing, but to be honest, if you ask customers, do you want a product with a lower quality and a lower price, or a product with a higher price and better quality? There is no doubt that as a customer, he will definitely say, don't be stupid, children make choices, and adults must have them.
Just like the shops run by many friends, there are often some evaluations about quality and price, which have not been so exaggerated before, but this year, for these two, the number of times they appear in customer evaluations is several times as much as in the past. Many of these catering colleagues are wondering if they really have to make adjustments.
I have a friend who makes Hunan cuisine, and he has received the most feedback from customers this year, that is, the portion of their dishes is small, and he can order two dishes in other stores, and he orders three dishes in their store, and he feels that the portion of their family is less. But their house has been open for five years, and it has always been this amount, and there has been no customer feedback on this problem before, but this year it appeared.
And the reason why their portions are a little less is because when they set the price, they go to the affordable route, and the prices are relatively low, so that customers can spend the same amount of money in other stores, but can eat more things in their homes. This is also the reason why many old customers have become regular customers of their store.
He began to wonder if his portion was really less, but to be honest, from our experience of going to different Hunan restaurants, although the portion size of their house was less, the overall price was actually about the same, and even cheaper than the price of many Hunan restaurants.
This may be because there are more Hunan restaurants now, and there are more customer experiences, so there will be such a feeling, and many restaurants will do a lot of activities in order to attract business, which makes customers feel that there may be no need to spend 120 yuan to be able to eat Hunan cuisine for 100 yuan.
And this is also the reason why catering is becoming more and more difficult to do now, catering will face more such problems in the future, but the only thing remains the same, what customers want is affordable and delicious, it depends on how the restaurant makes adjustments, what do you say?