China News Network Shanghai News, July 27 (Zheng Yingying) News from Xuhui, the theme night market "West Bund Night Alley · International Media Port Summer Carnival" (hereinafter referred to as "West Bund Night Alley") opened on the 27th on Xuhui Binjiang Longtai Road and surrounding areas. According to reports, the event will be held from July 27 to 28, August 2 to 4, and August 9 to 11, from 4 p.m. to 10 p.m. on the same day.
This theme night market actively responds to the new IP "Shanghai Summer" created by the Shanghai Municipal Commission of Commerce to promote consumption in the summer, and takes "redefining 'urban fireworks'" as the core concept, and initiates the Xuhui District Road Food Night Market. By combining food culture, sports retail, open-air movies and other diversified content, "fireworks" will empower the "night economy", bring a special summer consumption experience to citizens and tourists, and stimulate new momentum for regional consumption.
The venue of this night market event is located in the West Bund Media Port. With the Yangtze River Delta headquarters of China Central Radio and Television Station and Shanghai Station as the flagship, the area has gathered a number of well-known enterprises such as Tencent, NetEase, and Hunan Mango, and is a cultural and creative industry cluster led by art media in the Xuhui Binjiang Functional Zone.
As one of the main activities of the "Shanghai Summer" series to promote consumption, this event did not choose to land in residential areas or commercial centers, but found another way to bring "fireworks in the world" into the "steel forest". In addition, the "West Bund Night Alley" is also the first food-themed night market held on a municipal road in Xuhui District. The event grasped the industrial agglomeration effect and the characteristics and needs of the surrounding people, and used the outdoor space between the office buildings to create a night market to attract the surrounding people and citizens and tourists to check in and play.
During the night market, the food stalls are "open" throughout the day. During these eight days, about 50 food brands gathered on Xuhui Binjiang Longtai Road, including local specialties, international cuisine, and energy food trucks. In addition to classic night market "pairs" such as crayfish and ice drinks, consumers can also find creative delicacies from all over the world, such as scallion pancakes, Yunnan rice noodles, Gelato, American barbecue and so on. In addition, the night market will present a variety of performances every day, and open-air curtains will be set up on site to meet the needs of tourists such as shopping, dining, games, and watching movies.
Nowadays, "youthfulness" has become a new feature of the night market customer group. Young people prefer new consumption scenarios with personality, fashion and trend. "West Bund Night Alley" focuses on the needs of young people, parent-child families and other groups, and carries out "cross-border" cooperation with many parties. In the second week, the event will join hands with Shanghai International Media Port and Yinyan to jointly launch sports-themed limited-time content, adding more than 40 outdoor equipment, cultural and creative, clothing and home furnishing booths, bringing sports experience activities such as pickleball, easy running, yoga open classes, etc., adding a "trendy and cool" atmosphere to the night market. In the third week, the night market will enter the Qixi Festival theme, and the "dream linkage" with the Xuhui District Intangible Cultural Heritage Protection Association will inject cross-border vitality into the nightlife scene of Xuhui Riverside.
In the future, in order to further expand the influence of the event, Xuhui Binjiang will also link up with commercial, cultural, sports and tourism landmarks in the region, focus on the current consumption boom and fashion trends, launch more themed activities and promotional offers, and create a diversified and integrated regional new consumption scene. (ENDS)
Editor: Zheng Yingying