□ Dahe Daily· Yu video reporter Shi Ge
"Our technology is the biggest influencer; Our parameters are the best golden sentences! He Zhiqi, executive vice president of BYD and COO of passenger cars, said at the BYD Shuangsong press conference.
On July 25, BYD held a launch conference for the Song L DM-i and the 2025 Song PLUS DM-i in Kaifeng, Henan Province, launching three versions with a pure electric range of 75km, 112km and 160km, with a total of 5 models and a price range of 135,800-175,800 yuan. These two SUVs that are out of the circle with technology and parameters can be said to have been long-awaited by consumers. Why? First of all, the fifth-generation DM technology has created an era of SUV fuel consumption 3, setting a new fuel consumption benchmark for SUV models, and also highlighting the core of BYD's technology as king, so that new energy will accelerate the replacement of fuel further; Secondly, the comprehensive cruising range reached 1500 kilometers, and at the media test drive before the listing, some media teachers also achieved good results of 2051 kilometers. Finally, with a cumulative sales volume of 2.6 million+, the Song family has become the top in the SUV industry, and the Song PLUS is the first SUV in China with a single model that has sold more than one million, becoming the first choice for consumers when purchasing SUV models.
The share of Chinese brands in the SUV market is climbing rapidly, and this figure has exceeded 55% in 2023. In Henan, BYD's market penetration rate has exceeded 50%. According to the data, in the first half of 2024, the cumulative sales of Song Pro, Song L, Song Plus EV and the old Song Plus DM-i will reach 406,500 units, accounting for 25.3% of BYD's overall sales. The Song L DM-i and the 2025 Song PLUS DM-i released this time are also high-quality models carefully created by BYD by combining advanced technology and consumer needs. Through all-round technological upgrades, we have created SUV products that are more suitable for Chinese family travel for consumers.
Among them, as the world's first wide-body super-hybrid SUV, the Song PLUS DM-i is deeply loved by young consumers for its stylish and exquisite appearance based on the design concept of marine aesthetics, and its spacious and comfortable interior space and energy-efficient hybrid system have won wide recognition in the market.
Song L DM-i is the new mid-level SUV of the dynasty, in appearance! The new car is built on a new generation of plug-in hybrid vehicle platform, meets the latest version of C-NCAP five-star safety standards, leads the new trend of mid-level SUVs in an all-round way, and the hard power of the products beats the mainstream joint venture fuel vehicles, redefining the value benchmark of mid-level SUVs.
The two new cars of the BYD Song family are equipped with a number of high-end configurations, integrating safety, intelligence, comfort and good looks, which not only enriches BYD's product matrix, but also consolidates the leading position of the Song family in the SUV market, provides consumers with more environmentally friendly and energy-saving travel options, and promotes China's SUV market to enter a new era.