The beauty of industry is the beauty of flexible innovation and the flower of wisdom that the R&D center constantly collides with; The beauty of industry is the beauty of modern design, and it is the shining business card of Huizhou manufacturing to Huizhou brand; The beauty of industry is the beauty of fresh green, and it is a green sample of practicing the concept of green and low-carbon development......
In recent years, Huizhou has adhered to the real economy-oriented and manufacturing industry, focusing on building a "2+1" modern industrial cluster, focusing on the construction of a "3+7" industrial park, a number of advantageous industries based in Huizhou and growing rapidly, a number of major projects in Huizhou have been laid out and accelerated, and a number of high-quality enterprises have been deeply cultivated in Huizhou and developed and expanded. In order to vividly show the beauty of Huizhou's industry, create a strong atmosphere for accelerating the construction of a green and low-carbon industrial system, and create a new growth pole for Guangdong's high-quality development, from now on, "Huizhou Daily" will launch a series of reports on "Seizing New Historical Opportunities and Striving to Build New Growth Poles · the Beauty of Huizhou's Industry", please pay attention!
● Huizhou Daily reporter Xie Baoshu intern Zhong Ting
As technology continues to advance, cars are becoming more and more intelligent. Intelligent configurations such as HUD (head-up display), wireless charging, and digital keys make people's driving experience better and better. On the car running on the road, these configurations are likely to come from this Huizhou company, Huizhou Huayang Multimedia Electronics Co., Ltd. (hereinafter referred to as "Huayang Multimedia").
The market share of HUD products leads the domestic market
"Leading the life of intelligent and flexible vehicles." Walking into the exhibition hall on the 7th floor of Huayang Multimedia located in Dongjiang Science and Technology Park, Zhongkai High-tech Zone, the large screen constantly demonstrates the latest automotive electronics solutions, and the head-up display, wireless charging, and digital key are the "fist products" of Huayang Multimedia. On a partner display wall, the reporter saw that Great Wall, Changan, Chery, GAC, Cialis, Weilai, Zeekr, BYD, Ford, Maserati and many other domestic and foreign automobile companies are customers of Huayang Multimedia.
Huayang Multimedia is a wholly-owned subsidiary of Huizhou Huayang Group Co., Ltd., and its core products include head-up display, on-board wireless charging, precision motion mechanism, digital key, intelligent equipment, etc.
Huayang multimedia automated production workshop. Photo by Huizhou Daily reporter Ha Peng
"The market position and technical capabilities of Huayang's multimedia HUD and wireless charging products are in the forefront of China." Han Jijun, vice president of Huayang Group and chairman of Huayang Multimedia, introduced.
According to reports, Huayang Multimedia began to independently develop HUD in 2012, which is in the forefront of China in terms of technical reserves and mass production scale, and has formed a strong competitive advantage in customer resources, R&D capabilities, intelligent manufacturing, supply chain, etc., and has won many projects from domestic independent car companies, new power car companies, joint venture car companies and overseas car companies.
For example, in the field of AR-HUD products, Huayang Multimedia has developed a series of products from AR-HUD1.0 to AR-HUD3.0 and actively deployed AR-HUD4.0. Han Jijun introduced, "Huayang Multimedia is the first in the industry to launch the VPD virtual panoramic display solution, and has obtained the project designation, and is currently actively promoting the pre-research work of the second generation of converged VPD." ”
Huayang multimedia HUD took the lead in large-scale mass production in 2020 and has achieved high growth for several consecutive years. According to the data of Gasgoo Automotive Research Institute, from January to April 2024, Huayang Group's HUD products led the domestic market with a market share of 27.1%, ranking first. Not long ago, Huayang Multimedia was selected into the 2024 Guangdong Province Electronic Information Manufacturing Industry High-growth Innovation Enterprise List.
The cumulative shipment of on-board wireless charging is nearly 9 million sets
In terms of on-board wireless charging, Huayang Multimedia has achieved global support, with a cumulative shipment of nearly 9 million sets, and its sales revenue increased significantly year-on-year in the first half of this year.
According to reports, in order to meet the diverse needs of customers, Huayang Multimedia actively develops product series in the field of on-board wireless charging, including multiple forms of single and dual charging products, and breaks through various core technologies such as automatic tracking, three-coil charging, magnetic charging, and NFC integration.
"We work closely with car manufacturers to launch the on-board wireless charging platform strategy, which supports the platformization of wireless fast charging, can adapt to the location of multiple types of storage boxes, can be compatible with a variety of customer models, shorten the development cycle, and enhance product value for customers with continuous innovation." Han Jijun said.
At present, Huayang Multimedia is vigorously promoting the 50W platform solution, the 15W platform solution and the Qi 2 magnetic wireless charging. Han Jijun said: "We are closely following the national regulations, in response to the new regulations that the Ministry of Industry and Information Technology will implement on September 1 this year, opening up the wireless charging power to 80W, and the company is also actively stockpiling the new technology to meet the needs of the market and users." ”
It has more than 300 patents and participated in the drafting of national standards
On July 5th, the China Association of Automobile Manufacturers and the China Association of Automobile Manufacturers held the third offline seminar on the T/CMMATB "Automotive Cockpit Electronic Information Head-up Display" standard in Huayang Group.
"In the past two years, Huayang Multimedia's annual investment in R&D is not less than 10% of sales revenue, and the compound growth rate of R&D investment in 2021~2023 will reach more than 58%." Han Jijun said that Huayang Multimedia has always focused on product research and development and technological innovation, continuously accelerated the pace of product upgrading, formed a market-oriented technological innovation mechanism, and established an effective scientific and technological investment mechanism and an efficient research and development system.
Up to now, Huayang Multimedia has more than 300 intellectual property rights and patents, and is one of the members of the drafting group of the national standard "Performance Requirements and Test Methods for Passenger Car Head-up Display Systems", and one of the members of the group standard working group of T/CMMATB "Automotive Cockpit Electronic Information Head-up Display".
With the significant increase in the business volume of automotive electronic products, the delivery pressure of Huayang Multimedia has surged. In the company's C6 plant, which has just been opened, shuttling through the automated and digital "smart" factory, the reporter saw a higher automation rate, quality control requirements and process control.
According to the staff, the HUD benchmark production line of the new workshop adopts advanced automation equipment, and the automation rate is increased to 85%, which not only greatly improves production efficiency, but also realizes product quality improvement and rapid response to market demand.
"Several product lines of Huayang Multimedia are very internationally competitive, and we have successfully established contacts with various foreign car manufacturers in recent years and obtained a lot of orders." Han Jijun introduced that Huayang Multimedia will vigorously explore overseas markets. "In the future of the global automotive electronics industry, there are many opportunities for Chinese companies."
Talk to entrepreneurs
Han Jijun, Vice President of Huayang Group and Chairman of Huayang Multimedia:
Continue to expand production capacity
Reporter: How did Huayang Multimedia rank among the forefront of the industry, and what difficulties and challenges did it experience in this process?
Han Jijun: Huayang Multimedia can be among the forefront of the industry and be selected into the list of high-growth innovative enterprises in the electronic information manufacturing industry in Guangdong Province in 2024, in my opinion, there are two key reasons: one is the early layout and dare to invest, especially in recent years, high-intensity R&D investment and rapid expansion of the R&D team, rapid iteration of products and technologies, catching up with international peers, and some international leaders. Second, in the period of rapid development of automotive intelligence, we have seized the window of opportunity.
Our main difficulties in the early stage were the incomplete industrial chain and the shortage of optical talents at that time. Automotive intelligence, electrification, and networking have brought unprecedented opportunities to automotive electronics companies such as Huayang Multimedia, and also brought increasingly fierce market competition. Huayang multimedia has accumulated more and more advantages, and we are full of confidence in the future.
Reporter: At present, the "involution" of the entire industry is intensifying, how will Huayang Multimedia respond to the challenges brought by it?
Han Jijun: The term "involution" is very popular now, and my personal simple understanding is excessive competition, for the automotive electronics industry, including product iteration, technology iteration, development and delivery speed, cost, more risks, etc.
Challenges and opportunities coexist. We have always been firm in our confidence, insisted on investment, faced the competition, and continuously launched new technologies and products, such as HUDs including iterative oblique projection, optical waveguides, and VPD, constantly compressing the delivery cycle, improving the delivery speed, and reducing costs in the end-to-end process. In addition, Huayang Multimedia will accelerate the pace of "going global" and actively expand its business in overseas markets.
Reporter: What is the future development goal of Huayang Multimedia, and will it continue to increase capital and expand production in Huizhou?
Han Jijun: Huayang Group's goal is to "become a leading supplier of automotive electronics and parts systems at home and abroad". As one of the main automotive electronics companies of Huayang Group, Huayang Multimedia will become a leading supplier of automotive electronic systems at home and abroad. Huayang Multimedia's new plant in Dongjiang Science and Technology Park, Zhongkai High-tech Zone, has just been put into operation, and will continue to expand production capacity to meet the needs of rapid development in the future, and contribute Huayang's strength to Huizhou industry and China's automobile industry.
![Reverse projection control - Introduction to the use of the projection reverse control function of Bijie multimedia collaboration system[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)