The most popular phones in Europe in 2024: iPhone 15 ranks 5th, and 2 Chinese models make the list

Liu Xian said

2024-07-29 17:24Published in Guangdong

The first quarter of 2024 is an important turning point for the European smartphone market. After several consecutive quarters of declining sales, the quarter finally ushered in positive growth. According to a report released by the research agency, the shipments of the European smartphone market in Q1 2024 will increase slightly by 2% year-on-year, and the top three mobile phone brands are Samsung, Apple and Xiaomi.

As the two giants in the European market, Samsung and Apple occupy nearly 60% of the market share, with mature technology accumulation and a stable customer base. Samsung continues to maintain its leading position with its extensive channel advantages and multi-model layout. While Apple relies on its loyal user base and the unique advantages of the iOS system to secure the second place, Xiaomi is taking a place among young consumers by offering cost-effective products and aggressive marketing strategies.

Europe is both a place of opportunity and a battlefield full of challenges for Chinese mobile phone brands. In addition to Xiaomi, Chinese mobile phone brands such as OPPO, vivo, and Honor are also expanding in the European market, but they still have a lot of room for improvement in terms of brand influence and market share.

The top 10 most popular mobile phone models in Europe in Q1 2024: Samsung accounts for 5, Apple accounts for 3, and Xiaomi accounts for 2

In tenth place is the Samsung Galaxy A25 5G, an entry-level 5G phone launched by Samsung Electronics. The Galaxy A series has long been Samsung's flagship product line for the mid-range market, and has been popular with consumers around the world for its excellent price/performance ratio and comprehensive features. With the rapid deployment of 5G networks around the world, 5G-enabled smartphones have become a popular choice in the market. In ninth place is the Redmi Note 13 4G, which maintains a very competitive price position while maintaining high quality, making it an ideal choice for consumers on a budget but looking for a high-quality experience.

The eighth place is the Galaxy S24, which opened the curtain of the mobile phone AI era, and the AI function covers all aspects of smart life and office scenes; The Galaxy A15 5G is seventh on the list, and the Redmi 13C is in sixth place, both of which are known for their excellent price/performance ratio, allowing even consumers in the entry-level market to enjoy good hardware and features.

In fifth place is the iPhone 15, which is powered by the A16 chip, has a Dynamic Island feature and uses a USB-C port for the first time, which works seamlessly with Apple's other devices and services. The Galaxy A15 comes in at 4th and has a lower price than the 5G version, providing an alternative option for consumers on a budget.

The Galaxy S24 Ultra ranks 3rd and is the new form of the Galaxy S series, with titanium bezels, a built-in S Pen stylus, the highest 200 million pixel camera and AI processing technology in a Samsung phone. The iPhone 15 Pro is ranked second on the list, with a design that continues the Dynamic Island style of the previous generation, with narrower bezels than the previous generation Pro, an A17 Pro processor, USB Type-C port, and a 48-megapixel main camera and a 12-megapixel ultra-wide-angle camera.

The most popular mobile phone model in Europe in the first quarter of 2024 is the iPhone 15 Pro Max, which has shipped 2.6 million units and is Apple's flagship model launched last year. As one of the world's leading technology brands, Apple enjoys a high reputation and reputation in the European market. Many European consumers have become accustomed to Apple's ecosystem and therefore tend to continue using products from the same brand and are willing to pay a premium for it.

Analyst Comments: Europe is one of the most important smartphone markets in the world due to its large mid-to-high-end consumer base, mature telecommunications infrastructure and high acceptance of new technologies. Therefore, entering the European market has become an important part of the globalization strategy of Chinese mobile phone brands. At present, Chinese mobile phone brands still face many challenges in entering the European market, and we believe that they are fully capable of succeeding in the European market in the future through continuous innovation, deepening localization strategies and strengthening partnerships.

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