"The five-star red flag fluttered in the wind, and how loud the victory song was. Singing our dear motherland, from now on to prosperity and prosperity ......" on the Mingsha Mountain in Dunhuang, thousands of tourists surrounded the huge five-star red flag of 600 square meters, singing "Singing the Motherland" loudly, the scene was shocking.
Drone formations show Dunhuang elements. Tourists wave glow sticks and mobile phone flashlights, and the mountains are full of stars. Photo by People's Daily reporter Zhao Wen
The 10,000-person starry sky concert integrates the landscape of Mingsha Mountain Crescent Spring with music and culture, breaks the boundary between scenic spots and venues, gives tourists a double immersive experience of "listeners" and "singers", opens up a new tourism experience model, and is also a microcosm of the rejuvenation of the mainland's cultural tourism industry and the rich supply of cultural tourism products.
Entering the summer, the people's demand for cultural and tourism consumption is more vigorous, and various localities have launched diversified, high-quality immersive cultural and tourism products, which have enriched the tourism experience through scene creation, makeup experience, sound, light and sound effects, multiple interactions, etc., which are favored by tourists, and the cultural tourism industry is full of "heat".
Take the "road" as the scenery and the journey is more interesting
"It's so beautiful!" "Stop, you can take pictures here." ……
In summer, it is driven on the special tourist road of Qinghai Lake. Outside the window, the golden rape flowers are blooming one after another, which is beautiful; In the distance, the blue Qinghai Lake is rippling, and the water and sky are the same color. Tourists traveling by car can't help but stop and take pictures, and are amazed.
There are elements of naked carp in Qinghai Lake on the fence. Photo by People's Daily reporter Yang Qihong
Qinghai Lake, the "Plateau Sapphire", is one of the must-see scenic spots for tourists to visit Qinghai. The Qinghai Lake Tourist Highway (Phase I), which has been opened to traffic, fully integrates the relevant elements of Qinghai Lake with the fences and road signs along the route, making the highway a part of the tourist attraction.
On July 17, the first "Longjing" folk tourism special train departed from Longjing Railway Station to Changbaishan Station, and the five carriages were arranged in Korean, Manchu, Russia, Northeast folklore, dopamine and other theme styles, carrying 160 tourists to start a summer vacation.
The Northeast folk theme carriage is full of enthusiasm. Image source: Jilin Provincial Department of Culture and Tourism
Along the way, tourists can not only appreciate the ecological scenery of the primeval forest, but also enjoy colorful song and dance performances, listen to the explanation of Yanbian Korean folk culture, taste Korean special food, and feel the local folk culture in an interactive experience.
As a major transportation country, many important transportation nodes and transportation lines in the mainland themselves have high-value tourist landscapes and tourism products. In recent years, various localities have integrated regional transportation, cultural and tourism resources, and launched a number of innovative products and routes such as leisure trails, automobile camps, tourist highways, landscape railways, etc., with the "road" as the scenery, so that tourists can experience the beautiful scenery more deeply in the process of traveling, and obtain a richer travel experience.
With "feeling" as the medium, the experience is more qualitative
With the advent of summer, the demand for museums, cultural centers, science and technology museums and other places has increased rapidly. According to a press conference held by the Ministry of Culture and Tourism, more than 4,000 cultural and tourism consumption activities of about 37,000 times will be held in various places this summer.
In addition to the traditional display, how to better meet the spiritual needs of tourists for culture? Enabled by the ever-changing technology, museums of all kinds have more "opening methods" for living presentations.
A huge LED spherical screen depicts the "From the Earth to the Sky" ceremony. Photo by People's Daily reporter Liu Wei
In the XR exhibition of the theme of opera at the Jiangsu Opera Museum, visitors can immerse themselves in the beauty of Kunqu Opera in the virtual space. At the Confucius Museum in Qufu, Shandong, visitors tap the questions on the screen to "travel through time and space" to have a dialogue with Confucius; Hunan Museum's "Art of Life - Mawangdui Han Dynasty Cultural Immersive Digital Exhibition", through a huge LED spherical screen and holographic projection, the audience seems to be in the "from the earth to the sky" ceremony depicted in the T-shaped silk painting of the Mawangdui Han Tomb......
Through new technologies, visitors have changed from "spectators" to "participants", gaining a new immersive experience in the venue and gaining a deeper understanding of traditional culture.
Mr. Lei, a tourist, experiences bungee jumping at the Baling River Bridge in Guizhou. Photo by People's Daily reporter Weng Qiyu
On the Baling River Bridge, Mr. Lei, a tourist, jumped and felt the excitement brought by the extreme sports bungee jumping. Relying on abundant bridge resources, Guizhou has developed high-altitude bungee jumping, high-altitude swings, and rapid downhill on the bridge, so that tourists can not only experience the excitement of extreme sports, but also enjoy the spectacular canyon scenery.
"Hairpin fever" originated in Quanzhou, Fujian, and became popular all over the country. Hairpin flowers and traditional costumes make "Chinese aesthetics" more sensible and participatory. Nowadays, on the ancient streets of major cities such as Hangzhou, Suzhou, Luoyang, and Chengdu, tourists can be seen taking pictures of hairpins.
Going to a city for a music festival, an exhibition or even a special delicacy is a new tourism trend for young people. Finding the "fusion point" of recognizable traffic and tourism products to provide tourists with more emotional value and five senses experience has also become the essence of "attracting tourists" to cultural tourism in different cities.
With "tourism" as the guide, the night economy will be more vigorous
Walking through the 1960 commercial street of Dry Wharf in Golmud City, Qinghai Province, the cultural elements of different ethnic groups such as Han, Mongolia and Tibetans are blended, barbecue, yak yogurt, stuffed skin and other special snacks are mouth-watering, and the shops transformed into train carriages attract many tourists.
The night economy is inseparable from fireworks, but it also does not rely only on fireworks. Many places have introduced relevant policies and measures to encourage innovative cultural and tourism consumption scenarios, accelerate the development of night tourism, and meet the growing demand of tourists and citizens for night cultural tourism consumption.
Light and shadow are intertwined, the Yellow Crane Fairy dances, and the actors in ancient costumes reproduce the story scenes such as Xin's Gu Wine and Cui Li's inscription poem - a play "Night on the Yellow Crane Tower", allowing visitors to feel the historical origin of the Yellow Crane Tower.
Hohhot City is stuffed with exquisite wool felt brand paintings on the old streets. Photo by People's Daily reporter Kou Yanan
Carved saddles, branded paintings on sheepskins, delicate horse-head fiddle ornaments...... In the old street of Hohhot, a dazzling array of ethnic minority handicrafts allows tourists to stop and feel the cultural charm of different ethnic groups in the process of understanding the production techniques.
Fireworks take off into the sky, creating different patterns to light up the weekend night sky in Liuyang, Hunan. The combination of "music + fireworks + cultural programs" makes each "fireworks show" have a theme and a story, and the fireworks are bright, showing the unique charm of the hometown of fireworks.
Immersive performances and immersive night tours have promoted the transformation of "night tours" and "night performances" into "night businesses", and many tourist "transit places" have become tourist "destinations".
"Sincerity is the nirvana of tourism reception." Li Ying, director of the Mingsha Mountain Crescent Spring Scenic Area Service Center, said, "Many people used to go to Dunhuang with Mogao Grottoes in the morning, Crescent Spring in the afternoon, and leave in the evening; Nowadays, with the creation of the Mingsha Mountain 10,000-person starry sky concert and the introduction of the scenic spot's policy of 'multiple entries within three days of one ticket purchase', more tourists choose to stay in Dunhuang. ”
Dai Bin, president of the China Tourism Academy, said that in the past, people's understanding of tourism stayed in the sightseeing stage of "seeing the mountains, rivers and scenery". Today, the integration of culture and tourism promotes the transformation and upgrading of the tourism industry, and tourists not only enjoy the beautiful scenery but also experience a better life in tourism. In particular, cultural projects such as art festivals and concerts, as new tourism resources, have become an important force to promote the high-quality development of tourism.
Source: People's Daily Online
Editor: Xiao Jinlan