The anchor flew solo to cause turmoil, and Lao Yu vowed not to cultivate again! The internal meeting of Dongfang Selection was exposed, exposing the cruel reality of live broadcasting. The butterfly effect caused by a "small composition" has plunged this once-glorious e-commerce giant into the whirlpool of public opinion. Who's wrong? And how to break the game?
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The situation in the rivers and lakes of live streaming has changed abruptly, and Dongfang Selection has been "critted" again! Recently, an internal meeting record went viral on the Internet, and the founder Yu Minhong said: "In the future, we will never train anchors to fly solo!" As soon as this remark came out, it immediately caused an uproar on the Internet. What is it about this veteran educator that makes it so chilling? What kind of industry chaos is hidden behind it?
Let's first take a look at the plot of this "Oriental Selection Drama". The story starts with the "small composition" turmoil. Not long ago, a resignation letter from Dong Yuhui, the anchor of Oriental Selection, exploded on the Internet. , a scholar anchor known as "the clear stream of the goods industry", announced his parting of ways with Dongfang Selection with a piece of "text", which instantly detonated heated discussions on the whole network.
This behavior of "withdrawing from the group" undoubtedly gave Dongfang Selection a blow to the head. You must know that Dong Yuhui is not an ordinary anchor, but he relies on the unique style of "knowledge to bring goods" to lay a golden sign of "clear stream in the live broadcast industry" for Dongfang Selection. Now that the "love general" has left, the blow to the company can be imagined.
As the saying goes, "Once bitten by a snake, ten years afraid of the well rope". This change obviously made Lao Yu taste the bitterness. In the leaked internal meeting minutes, Yu Minhong's words revealed deep helplessness and disappointment: "In the future, the company will no longer train anchors to fly solo, which is too hurtful." These words can't help but make people sigh: In this era of "talent is king", even "old rivers and lakes" like Lao Yu cannot escape the fate of being "stabbed in the back".
On closer examination, this dilemma of "raising tigers for trouble" is actually a common problem in the entire live streaming industry. The anchors have accumulated a large number of fans with their personal charm and have become the main force in bringing goods. But as his fame grew, so did his ambitions. They began to crave a bigger stage and more profit sharing. And what about the platform? I am reluctant to let these "cash cows" go, and I am afraid that they will become more and more customer-oriented. This contradiction is like a time bomb that could detonate at any time.
Looking back on the development process of Dongfang Selection, I have to say that Lao Yu does have two brushes. From education and training to cross-border live broadcasting, he was stunned to bring a traditional enterprise into the Internet era. But who would have thought that the "Qingliu anchor" who he had high hopes for back then has now become a pain in his heart. This can't help but remind people of the old saying: "The world is bustling, all for profit; The world is crowded, all for profit. "In the face of interests, no feelings, any trust, all seem so pale and powerless.
In fact, after thinking about it, what happened to Lao Yu is not difficult to understand. In this era of "traffic is king", the anchor is the "modern version of the martial arts master". They have a fan base, which is equivalent to having a "unique stunt". How could the company not know that these anchors would "fly solo" sooner or later? But for the sake of short-term interests, I still have to pinch my nose and continue to cultivate. This kind of practice of "knowing that there are tigers in the mountains, and preferring to go to the tiger mountains" is, to put it bluntly, dancing on the tip of a knife, and there will always be a day when you stumble.
So the question is: is there really no way to break the game? In my opinion, the key is to build a benign ecosystem. The company must learn to "delegate power without letting go of the line", giving the anchor more autonomy and profit sharing, but at the same time, it must also set up strict non-compete restrictions. As for the anchor, you must also know how to "don't forget to dig wells", and don't forget to give back to the platform for cultivating yourself while pursuing personal development. Only by achieving a win-win situation can we avoid this "life or death" situation.
Finally, we might as well put ourselves in their shoes: if you were Lao Yu, what would you do in the face of such a dilemma? Do you continue to develop new streamers, or do you want to find a new path? Or, do you think there is a future for live streaming? Welcome to leave your opinions in the comment area!