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In June 2017, a news that shocked the whole country detonated major media like a bomb: Liu Hongbin, a "miracle doctor" who is loved by the elderly, turned out to be a fraudster with a fake identity.
This "medical expert", who frequently appears on TV screens, has promoted health care products with 9 different titles in just 3 years, defrauding an astonishing amount of nearly 8 billion yuan.
As the investigation deepened, the truth gradually emerged: the "miracle medicine" that Liu Hongbin was peddling was actually nothing more than a mixture of ordinary flour or sugar water. This appalling fraud case not only shocked the entire country, but also triggered a deep reflection on the chaos in the health supplement industry.
Behind this earth-shattering scam is an ordinary retired old man named Liu Hongbin. Her true identity is far from the glamorous image of the "miracle doctor" on TV.
Before retiring, Liu Hongbin lived an ordinary and fulfilling life, working hard for his family and raising his children. Her later years should have been a time to enjoy family happiness, but the unrealized dream of acting in her heart has never been haunted.
After retirement, Liu Hongbin was unwilling to live a dull life. She made an unexpected decision for her family: she moved into a film and television city and started a career as a group performer. From the trick of not even having a line at the beginning, to the small role of being able to say a few words later, Liu Hongbin gradually adapted to this strange world.
Her weathered but kind face, coupled with her increasingly sophisticated acting skills, makes her stand out in the elderly group performance.
The turning point of fate came quietly during a pharmacist advertising shoot. Advertisers keenly found that Liu Hongbin's highly respected appearance was very much in line with the image of an "expert" in their minds.
So they tailor-made the title of "Vice President of the Oriental Cough Research Institute" for her. At first, Liu Hongbin was still skeptical about this kind of false publicity, but with the popularity of the advertisement and the compliments of the people around her, she gradually immersed herself in this fictional identity.
Since then, Liu Hongbin seems to have turned on the identity switcher. In just three years, she has appeared in front of the public in 9 different capacities, including "Peking University Expert", "Miao Medicine's Unique Descendant", and "Fifth Generation of Mongolian Medicine".
Every time she appears, she has a confident smile and a professional and wise glint in her eyes. Her acting skills have become more and more perfect, and even she herself has begun to believe in these fictional identities.
Behind these glossy titles, however, lies a chilling truth. The once diligent and hard-working retired old man has now become a calculating liar.
She uses her acting skills and the image of the elderly to carefully weave a huge scam.
Liu Hongbin's "success" not only satisfied her inner desire for an acting career, but more importantly, brought a steady stream of wealth. She reveled in the admiring gaze of all and indulged in ever-expanding desires.
What was once an ordinary retired old man has now become a "highly respected" medical authority.
This journey from obscurity to "miracle doctor" shows the complex side of human nature. It tells us that even ordinary elderly people can go down a path of no return by some chance.
Liu Hongbin's story is not only a personal tragedy, but also a warning to the whole society.
In the era of TV commercials, Liu Hongbin and the team behind her seized the moment and crafted a near-"perfect" scam. They are well versed in the influence of television media and know how to capture the psychology of older audiences.
Television was undoubtedly the main source of information in those days, and its popularity was staggering. All kinds of advertisements have sprung up, especially for middle-aged and elderly people, and the advertisements for health care products are overwhelming.
These ads are well-made, with exciting narrations and thrilling countdowns that drive consumers crazy.
In this context, Liu Hongbin quickly became popular with his unique charm and superb acting skills. She can always be seen in the health programs of major TV stations.
She appeared as a medical expert to explain the pathogenesis of various common diseases and the treatment methods of her so-called ancestral home remedies in simple terms.
Liu Hongbin's speeches are always simple and easy to understand. Her frameless reading glasses, as well as her slightly frowning expression when she speaks, all reveal professionalism and authority.
Whenever he talks about his "ancestral secret recipe", Liu Hongbin's eyes will shine with pride, as if telling a magical story that has been inherited for a hundred years.
In order to increase credibility, Liu Hongbin and the program team also carefully designed a link of "randomly selecting audiences". She will randomly select the audience as "lucky guests" and invite them to the stage to share their painful experiences.
Then, after a seemingly professional analysis, she will launch the product she is promoting in due course. This seemingly real interaction is actually a well-choreographed drama.
In advertising, Liu Hongbin and her team are well versed in marketing. They emphasise that the desired results can only be achieved through multiple treatments, or encourage buying in boxes to enjoy more savings.
This strategy has succeeded in stimulating the desire of older consumers to buy these "magical" products, even if they are arguing with their families.
For the elderly in China, the word "home remedies" has a very high status. Liu Hongbin grasped this point and made many elderly people believe her words.
Under her instigation, many people who have entered their twilight years have lost their rational judgment and do not hesitate to hand over their precious wealth to the swindlers.
As time passed, Liu Hongbin also seemed to begin to believe that he was the omnipotent "miracle doctor". She talked eloquently in front of the camera, her eyes full of confidence and pride.
Yet she may never know how many older people are giving everything they have in exchange for a glimmer of hope.
This elaborate scam not only exploited the influence of television media, but also the desire for health and blind obedience to authority of the elderly. It reveals how some people, driven by profit, can skillfully exploit the weaknesses of the media and human nature to weave a seemingly perfect but brutal deception.
This is not only a deception to consumers, but also a challenge to the moral bottom line of the entire society.
In Liu Hongbin's career as a "miracle doctor", she has experienced a dramatic transformation from the peak to the bottom. Initially, her product sales were booming, and her fortune was snowballing.
Whenever he sees the ever-increasing numbers on his bank account, Liu Hongbin feels an irrepressible burst of excitement in his heart. She began to enjoy a luxurious life, going in and out of high-end places like a successful person.
However, this prosperity did not last long. Over time, some consumers began to question the effectiveness of the product. Some people reported that not only did not get better after using it, but they showed uncomfortable symptoms.
More and more consumers are beginning to report that they do not get the expected results after use, and even a few people almost die due to improper use. These doubts were like pebbles thrown into the surface of a calm lake, stirring up more and more ripples.
Negative reviews began to appear on the Internet about Liu Hongbin and her products. Some brave consumers have stepped forward and told their personal stories. These voices caught the attention of the Food and Drug Administration, which decided to launch an investigation into Mr. Liu's products.
The results of the investigation were like a bolt from the blue: the so-called "miracle medicine" promoted by Liu Hongbin turned out to be just a mixture of ordinary flour or sugar water! These products do not have the miraculous effects that Liu Hongbin has advertised, and in fact they are not real medicines, they do not even have basic health functions.
As soon as this shocking truth was announced, it immediately caused an uproar across the country. People who once admired Liu Hongbin only felt deep anger and betrayal at the moment.
Consumers who spend a lot of money on a product not only do not get the expected health results, but can have more serious consequences due to delayed treatment.
As the incident unfolded, more and more consumers began to question and report to the relevant authorities. Local food and drug administrations at all levels immediately took action and began to carry out in-depth investigations, gradually uncovering the truth about Liu Hongbin's little-known products.
This incident not only exposed Liu Hongbin's fraud, but also exposed many problems in the health care product industry.
Liu's case, which goes from prosperity to decline, shows the dangers of false propaganda. It not only harms the interests of consumers, but also poses a serious challenge to the entire social integrity system.
This case also serves as a reminder of how important it is to be rational and vigilant in the face of seemingly good promises.
With the in-depth investigation of the case, Liu Hongbin and the black-hearted pharmaceutical companies behind her have been arrested. Although Liu Hongbin was not sentenced to prison because of her age, the price she paid was still heavy.
All the wealth obtained through illegal means has been recovered in accordance with the law, and the former "miracle doctor" has become the target of public criticism overnight.
The pressure of public opinion was like a monstrous wave, drowning Liu Hongbin. She had to face reproaches and abuse from relatives and friends, and her former aura was gone. This kind of mental torture is undoubtedly the most severe punishment for an old man.
The "expert" who used to talk eloquently on TV can now only avoid the public eye and is under tremendous psychological pressure.
This case has sparked a wide discussion in society, and people have begun to reflect on the chaos in the health supplement industry and the reasons why the elderly are easily deceived. Regulators have also stepped up their crackdown on such false claims, but similar scams continue to occur from time to time.
The impact of Liu's case extends far beyond the individual. It has exposed loopholes in the regulation of the health care industry, raised questions about the review mechanism of TV ads, and made people start to re-examine the protection of the rights and interests of the elderly.
As a result of this incident, many families began to pay more attention to the consumption behavior of the elderly and strengthen communication with the elderly.
This case has also become a vivid teaching material for legal education. It serves as a warning that even seemingly authoritative "experts" can be well-disguised liars. It calls on people to be rational and vigilant in the face of all kinds of enticing advertisements.
Although Liu's hoax was eventually revealed, the social wounds it left behind took a long time to heal. This case serves as a mirror for many of the problems that exist in our society, and also provides an important reference for future regulation and legislation.
Liu Hongbin's case is a heavy wake-up call. It profoundly reveals the dire consequences that greed can bring, while also re-emphasizing the importance of integrity in society.
This appalling scam is not only a personal tragedy, but also a warning to the whole society.
For consumers, especially the elderly, we call to be rational and wary of seemingly miraculous products. In the face of all kinds of propaganda of "miraculous cures", we need to learn to think independently and not blindly trust authority.
Before making a purchase decision, it is important to gather information from various sources and, if necessary, consult a medical professional.
From a societal perspective, this case highlights the importance of strengthening the regulation of the health care products industry. We need to put in place a stricter moderation mechanism to curb the proliferation of false advertising.
At the same time, it is also necessary to strengthen popular science education for the elderly, improve their ability to discern, and prevent them from becoming the target of lawbreakers.
The media should also assume their own social responsibilities and strictly control the broadcast of advertisements, so as not to become accomplices in the spread of false information.
Finally, we hope that everyone can learn from Liu Hongbin's story, cherish the hard-won trust, and face life and work with an honest and trustworthy attitude.
Only in this way can our society be healthier and better. The lessons of this case should become our common memory, and always remind us to be vigilant against the recurrence of similar scams.
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