From July 26 to July 29, 2024, the 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy) was successfully held at the Shanghai New International Expo Center. This year's ChinaJoy exhibition has a grand scale, using a total of 11 exhibition halls of the Shanghai New International Expo Center, with an overall exhibition area of 130,000 square meters, including 307 exhibitors in the BTOC exhibition area, with an exhibition area of more than 110,000 square meters; There are 436 exhibitors in the BTOB exhibition area, with an exhibition area of more than 20,000 square meters. The number of visitors to 2024 ChinaJoy was 367,000, of which 68% were men and 32% were women. In terms of geographical distribution of visitors, 42% of visitors are local visitors in Shanghai, and 58% are visitors from other regions. In terms of age distribution, 39% were aged 18-24, 29.4% were aged 25-29, and 13% were aged 30-34. In terms of exhibitors, a total of 743 exhibitors participated in the exhibition (including the trial area), including 436 BTB, 307 BTC, and 319 overseas (foreign-funded) enterprises, accounting for 43% of the total. There were nearly 8,200 overseas visitors.
This year is the 21st ChinaJoy event. After more than 20 years of continuous and vigorous development, ChinaJoy adheres to the strategic idea of "advancing with the times and leading by innovation", closely combines the industrial needs of cross-border integration and development, reviews the positioning of the exhibition in a timely manner, and realizes the successful transformation of the exhibition through the derivative accumulation of exhibits year by year, and develops into a game-based digital entertainment industry platform, focusing on the new digital entertainment ecology of "technology + entertainment", leading the new wave of digital entertainment development. The theme of the 2024 ChinaJoy exhibition is: "Travel" at the beginning of the heart, infinite excitement! With games as the core, the exhibition covers games, animation, Internet film and television and music, e-sports, trendy toys, intelligent entertainment software and hardware and other digital entertainment fields, presenting a panoramic view of the development of the digital entertainment industry driven by new technology.
After more than 20 years, we are very gratified, and we will never forget to support, care and help us grow and develop government leaders at all levels, exhibitors, speakers, media reporters, partners, and audiences. We would like to express our heartfelt thanks to all of you!
The success of each ChinaJoy is inseparable from the careful guidance and strong support of relevant government departments at all levels for this ChinaJoy exhibition. This year's ChinaJoy is the crystallization of multi-party cohesion, pragmatic and efficient cooperation. The exhibition is jointly guided by the National Press and Publication Administration and the Shanghai Municipal People's Government, hosted by the China Audio-video and Digital Publishing Association and Shanghai Hanwei Xinheng Exhibition Co., Ltd., and co-organized by the Shanghai Municipal Press and Publication Administration and the Pudong New Area People's Government. Looking back on this year's ChinaJoy exhibition site, we are deeply moved. Leaders of relevant government departments at all levels came to the scene to command, deploy and coordinate the forces of all parties, and the measures such as on-site safety, content supervision, public opinion monitoring, fire protection, sanitation, and exhibition hall organization were effective and in place, which effectively ensured the successful holding of this ChinaJoy exhibition under the condition that the difficulty of exhibition management has reached a new high. We would like to express our sincere gratitude!
A high-level exhibition is inseparable from the active participation and strong support of high-quality exhibitors. This year's ChinaJoy brought together more than 1,000 of the world's outstanding game masterpieces, the latest digital entertainment and intelligent entertainment software and hardware products, as well as the most cutting-edge scientific and technological achievements in the field of global digital entertainment. Each session of ChinaJoy is a large-scale annual industrial event for many exhibitors, and a lot of manpower, material resources and energy are invested to cooperate. It is the active participation of enterprises that has played a key role in the success of ChinaJoy. Here, the organizer sincerely thanks the staff of all exhibitors at home and abroad for their careful preparation and hard work.
The various international forums and conferences held at the same time of this year's exhibition all demonstrate the professionalism of the exhibition, and the interpretation and analysis of industry hotspots and future trends of the conference convey the trend and confidence of industrial development to the industry. The success of the conference is inseparable from the active participation of industry leaders, technical experts and scholars at home and abroad, as well as the professional help and support given to us by the members of the conference advisory group in terms of content planning and agenda setting. Here, the organizers would like to express their sincere gratitude to the speakers who participated in the activities of CDEC, CGDC, 2024 Global Esports Conference, and Game Business Conference this year.
ChinaJoy deeply agrees with the theory that scientific and technological innovation is the core element of the development of new quality productivity, adhering to the purpose of promoting independent innovation in the mainland game industry and promoting the original games of the mainland to the world, the content and form of the 2024 China Game Developers Conference (CGDC) have been comprehensively upgraded, in addition to the 8 major technical sessions, the new Unity Global Developers Conference, the third phase of Sony Interactive Entertainment China Star New Game Conference, CGDC Mini Game Development Forum, Functional Games and Digital Literacy Forum, There are 12 activities, including the Zhipu AI Large Model Game Industry Exchange Salon, HarmonyOS Native Game - Planning Unguarded Open Day, "Game Innovation and Diverse Value" Forum, CGDC Game Music Theme Forum, "RPG Game Development Innovation and Best Practice Sharing" Forum, Lilith Open Day, Game &AI Developer Summit, and CGDC China Game Market Data Insight Forum.
The finals of the 2024 ChinaJoy Competition came to a successful conclusion in a brilliant state. After many rounds of fierce competition, the contestants from all over the world presented a visual and cultural feast for the audience with their enthusiasm, hard work and talent. Through a variety of large-scale activities of various competitions, the excellent traditional Chinese culture is displayed in the form of singing, dancing and performing arts, fully expressing the essence of the content of the excellent traditional Chinese culture, enhancing the cultural self-confidence of the public, and gathering social and cultural synergy. These events fully demonstrate the charm of two-dimensional culture and bring a visual feast to the audience. Douyin Live provides the winners with a stage to showcase their talents by presenting awards and performing at the offline ChinaJoy event. Here, the organizers would like to express their sincere gratitude to the thousands of contestants for their active cooperation this year.
Since the opening of this year's ChinaJoy, hundreds of media have actively participated in the report, and the content is wonderful, true, objective and positive, so that the general public can have an in-depth understanding of and continue to support the further development of ChinaJoy, introduce the current vigorous development of the digital entertainment industry to all walks of life, and maximize the positive publicity of the exhibition in terms of industrial empowerment, economic promotion, business promotion and international exchanges. Thanks to all media reporters for their keen attention and continuous coverage of this exhibition, which has effectively broadened the publicity channels and communication coverage of ChinaJoy Exhibition, and built a good platform for industry image display. Next year, we look forward to maintaining closer cooperation with various media outlets, and hope that more media will join ChinaJoy's cooperation, and together we will bring new development opportunities to China's digital entertainment industry, and convey to the world the new direction, new content and bright prospects of the development of the mainland digital entertainment industry in the new era."
In 2024, the new ChinaJoy Baida Program will be launched, inviting tens of millions of fans in the game industry, technology industry, and fashion industry on the Douyin platform and dozens of fans with more than 5 million fans to participate in this ChinaJoy exhibition, through the multi-line combination of "on-site + off-site" and "online + offline", and close cooperation with content platforms, comprehensively improve the effect of brand and content exposure of exhibitors, and increase the on-site heat and audience experience. As of 14:00 on July 29, the total number of views of Douyin topics reached 1.09 billion. Thanks to a number of positive KOLs for joining in to build and disseminate high-quality content, and build ChinaJoy into an open, win-win, broad and efficient display platform.
ChinaJoy and its important partner JD.com jointly launched the "2024 ChinaJoy X JD 3C Digital Live Shopping Festival", forming a complete marketing ecological chain from new product launches, on-site experience to live streaming, content creation, and social sharing.
In order to further strengthen the concept of holding exhibitions with games as the core, the newly launched Game Museum of the China Audio and Digital Association was officially opened on July 25. The 4th China Game Innovation Competition will hold a special exhibition of award-winning works at the exhibition site, and an award ceremony will be held at the same time. The "1st College Student Innovation and Entrepreneurship Game Competition" also made a new appearance at this exhibition, attracting many players to visit. ChinaJoy is committed to contributing to the healthy and sustainable development of China's game industry, providing gamers and practitioners with richer and more exciting exhibition content and on-site experience, and building a more high-end and broader professional platform for game culture and industry exchanges.
This year, we also gave full play to the platform effect of ChinaJoy, providing an excellent opportunity for Shanghai's cultural tourism industry to reach Gen Z users. Cultural tourism enterprises can directly contact potential customers and partners to understand the needs and expectations of Generation Z; At the same time, cultural and tourism enterprises can get in touch with the latest scientific and technological means and innovative ideas, understand the latest trends and trends in the industry, and finally achieve a pull effect at the commercial level.
Finally, we would like to express our gratitude to the players and viewers from all over the country, it is your enthusiasm and love for ChinaJoy that have encouraged us to go all the way, through more than 20 years of ups and downs, overcoming many difficulties, and not changing our original intentions.
The 21st ChinaJoy in 2024 has witnessed the vigorous development of China's digital entertainment industry with the industry, and looks forward to a brighter future for the digital entertainment industry. In the middle of summer next year, let's meet at ChinaJoy again!
2024 ChinaJoy展会现场盛况：