When it comes to hard currency, what is the first thing that comes to mind? Gold? Dollar? In China, there is another thing that is also regarded as hard currency by many people, and it has also caused many people to rush wildly, it is Feitian Moutai. And now, Hongqi, a domestic luxury brand, has launched a car-buying campaign that has brought together conflicting cars and wine.
Hongqi H9
Recently, a promotional picture circulated on the Internet showed that Hongqi teamed up with Kweichow Moutai to bring a new promotional method, buy a designated model, and you can get Moutai. The poster shows that the purchase of 459,800 Hongqi H9 can return 15 boxes of Feitian Moutai (one box per month, 6 bottles/box), and the purchase of 538,800 Hongqi HQ9 PHEV can return 20 boxes of Moutai (one box per month, 6 bottles/box). If calculated according to the official selling price of 1,499 yuan per bottle, the price of 15 boxes of Moutai is about 135,000 yuan, and 20 boxes are about 180,000 yuan. If calculated according to the market price of 2,499 yuan, the two are worth about 225,000 yuan and about 300,000 yuan respectively.
The Red Flag car purchase activity was spread on the Internet
Many netizens said that if calculated according to the market price, Hongqi's activities can be said to be full of sincerity, and the vehicles are almost half price after deducting the price of alcohol. It seems like a good deal. However, some netizens said that the current Moutai is not as popular as before, and the pick-up price of Hongqi is definitely much cheaper than the official price, which is not too much of a loss for car companies.
Hongqi once launched a campaign to buy alcohol and give away cars
In addition to selling cars and giving away alcohol, Hongqi also launched a campaign to buy alcohol and give away cars during the Mid-Autumn Festival last year. One-time purchase of 588,000 yuan Hongqi National Gift 1929 (1299 yuan/bottle), and 1 Hongqi H9 official version will be given; One-time purchase of 618,800 yuan Hongqi National Gift 1929 (1299 yuan/bottle), and 1 Hongqi HQ9 Zhilian Qiyun Edition will be given; Buy 230,000 Hongqi sauce wine (designated series Hongqi Fanghua, Hongqi 1929), and get a Hongqi E-QM5 2022 online charging basic version (guide price 230,000).