Recently, the news about the decline of Japan's automobile has aroused heated discussions.
With the strong rise of electric vehicles in China, Japan automakers are increasingly feeling overwhelmed.
Especially in the Chinese market, Japanese automobiles, which were once all the rage, are experiencing Waterloo.
Following 2023, Japan's three major car companies have seen a large decline in sales in China.
In the first half of this year, Toyota sold 784,600 vehicles in China, a year-on-year decrease of 10.8%. Honda sold 416,100 units, down 21.5% y/y. Nissan sold 339,300 units, a decrease of 5.4% year-on-year.
The continuous decline in sales has forced Japan car companies to make adjustments.
In May this year, about 1,700 employees left Guangqi Honda.
At the end of June, Nissan reluctantly closed its plant in Changzhou, Jiangsu Province, the first passenger car plant Nissan had closed in China.
At the end of June this year, Toyota Chairman Akio Toyoda participated in a motorsports-related event held in Shanghai, with a solemn expression, and a reform was in the making.
At the same time, China's electric vehicles are not idle, and since last year, BYD has begun to enter the Japan market.
At present, BYD has a very good reputation in the Japan market and is favored by young consumers.
In the first half of this year, in the Japan pure electric car market, BYD sold 1,084 units, a year-on-year increase of 88%, from last year's 19th to this year's 14th.
Winning the Japan market has become a difficult hurdle that BYD must overcome.
This made Japan car companies feel extremely anxious, and in order to cope with the attack of Chinese electric vehicles, Japan car companies began to huddle together to warm up.
Toyota joins forces with Daihatsu Industries, Subaru, Isuzu, Suzuki and Mazda to form a strategic alliance.
Not to be outdone, Honda invited Mitsubishi Motors to join the Honda-Nissan alliance.
So far, Japanese cars have formed two major alliances, the main alliances are Toyota and Honda.
It is widely believed that the integration of Japan automobiles will delay the attack of Chinese car companies represented by BYD, but it is too late, and the Japanese market will eventually be conquered.
Once the Japan market fails, Japanese cars will be defeated in the world and eventually defeated by Chinese car brands.
No matter how Japan car companies adjust now, they cannot stop the progress of Chinese cars.
First of all, in terms of innovation, Chinese automakers are leading by a wide margin.
In order to meet the various needs of users, Chinese car companies will create different brands and models for different segments.
In terms of car brands and models, BYD is far superior to Toyota and Honda.
Toyota and Honda, on the other hand, have not launched new models for almost 10 years, and in this ever-changing era, it is impossible to go far by eating the old book.
Secondly, in terms of cost, Chinese automakers have obvious advantages.
Relying on the strong domestic automotive industry supply chain, the cost of Chinese automakers has been greatly reduced, and is now generally lower than that of Japanese cars.
BYD Auto's cost control ability is inferior to even Toyota.
Finally, in terms of efficiency, Chinese automakers have made rapid progress.
An electric car, from concept to production, only takes 18 months for Chinese car companies, while Japan car companies need at least 36 months.
At this rate, Japan car companies are completely unable to keep up with the rhythm.
Of course, at present, Japan car companies are still global leaders.
In 2023, Toyota's global sales will be 11.23 million units, 3.7 times that of BYD.
Domestic cars, there is still a long way to go.
In addition, China's auto industry must also quickly unite the front, and there is no lower limit to the involution, and it is itself that will be injured in the end.
China's automotive industry should join hands to make the electric vehicle industry bigger and stronger.
The global auto market demand is huge, and the process of replacing fuel vehicles with electric vehicles alone is enough to make Chinese car companies have enough food and clothing.
Unanimously externally, first eliminate the fuel vehicle market, and then become an electric vehicle industry alliance, the future can be expected.
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