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- Chief Business Intelligence
- Chief Business Intelligence
Introduction: In Taobao, Pinduoduo, and Jingdong are difficult to do today, I always hear people say that Xianyu is the outlet! It turned out to be this kind of "tuyere" with a little color? A good flea market, is it really dyed into a "jumping sass" market?
The Xianyu platform is full of "transactions" that laymen can't understand, this is what chickens say to ducks? A code that only an expert can understand.
Chatting, air conditioning, bicycles, pins, coins, everything can be "set in a yellow shell"
The most common is the chat service, the seller also set himself as a "college student", if it is a text chat, it is 8.8 yuan for ten minutes, and the voice chat is 20 yuan.
After transferring money to the other party, the other party first sent a "photo of myself", as for whether it is a real person? You can figure it out with your toes.
This is followed by a series of spicy chat words, creating some ambiguous scene descriptions that make the buyer think about it.
Recently, it was exposed that it was a second-hand bicycle transaction, which is really spicy!
The car here can't be another brand, it must be "Giant"! "Giant" means "convenient, safe and special", alluding to a certain kind of service.
In addition to introducing the parameters of bicycle products, it is also necessary to attach a selfie with a little inappropriate clothing, mixed with hints such as "the store inspects the car, and then mentions it if you are satisfied, and the girl can ride for 90 minutes for her own use".
Giant probably never thought that the brand would become famous in this way?
How much does this affect the reputation of the brand, right? In the future, it is not impossible to ride a Giant out of the house, and it is not impossible to be metaphorically "second-hand trading" by yourself.
You think it's a serious second-hand bicycle, you buy it to ride, but people are "driving", the wind speed is too high, and even the air conditioner is "shivering".
Source: Xianyu
Some Xianyu buyers once again complained about the existence of "special service transactions" on the Xianyu platform under the guise of selling second-hand air conditioners, and attached screenshots of chat records with sellers suspected of engaging in such activities as evidence.
From the exposed pictures, it is indeed a second-hand air conditioner sales page, and it is indeed a daily air conditioner at home, but the lower left corner is inappropriately mixed with various photos of beautiful women, which is a bit abrupt.
The price of air conditioners is even more staggering, with price ranges from 50 yuan to 600 yuan, which is as "wide" as the sea, which obviously does not match the price of second-hand air conditioners.
The product description also mentions basic information about air conditioners such as "so-and-so air conditioner, 1.5 hp ninety percent new".
But the words "free door-to-door service" immediately afterwards are enough to trigger uncomfortable associations, suggesting that the service that the seller may provide is far more than just selling air conditioners.
After all, many of Xianyu are buyers who come to pick up their goods.
Sure enough, after the private chat, the seller hiding behind was under the guise of selling second-hand air conditioners, which was actually a morally degraded service of "500 yuan once, 2000 yuan can survive the night".
In the hot summer, the air conditioner is used to cool down at night, but I didn't expect that the air conditioner will one day be used for gray trading, used to "herbal tea to reduce fire" overnight?
I thought that bicycles and air conditioners were already outrageous, but I didn't expect that there were "apple card pick-up needles" and "coins", all kinds of dazzling, and the business was made into a play on words.
These improper transactions have been exposed, and the "sequelae" has also plagued the seller users who really want to trade.
Some netizens said that when moving to sell furniture, some people always ask if there are second-hand air conditioners for sale, and finally they have to write in the subject of the furniture details page: Don't ask me if I have second-hand air conditioners for sale!
There are also people who privately message whether there are second-hand air conditioners for sale, and it has to be emphasized that it is the landlord's own central air conditioner.
Some netizens said that they had hung a card pin to increase their exposure before, no wonder so many people have been asking this and that recently.
Traditional formal industries can use the "Internet" to obtain customers and profits, and the gray and black industries also follow the same pattern and play the "Internet" model.
Not only salted fish, many platforms have hidden some improper services, but the means are extremely clever, if you are not a "surfing master", or insiders, you can't find it at all.
The road is one foot high, and the magic is one foot high, poisoning one platform after another
As early as 2016, it was exposed on the Dianping platform that there was a merchant called "Volkswagen Men's SPA Health Club", with service fees ranging from 280 yuan to 2980 yuan.
What's more, it also takes advantage of the convenience of map navigation to turn platforms such as Baidu Maps and Nuomi.com into another trading platform.
With the rise of the live broadcast industry, these "talents" quickly followed up, and the live broadcast also played a side game, which is too spicy for eyes.
In particular, Huya's live broadcast is quite flooded, repeatedly banned, and constantly challenging the audience's bottom line, until the coolly dressed anchor was blocked from his account, and it was only reined in, but it was only temporary, and the next time he continued to "dance", there was always the support of the big brother on the list, like a perpetual motion machine.
Poison one platform after another! It's really harmful.
Now, these shady services have infiltrated more hidden social platforms, hidden in door-to-door massage services, as well as trendy outdoor activities such as cycling ties, mountaineering ties, camping ties, travel ties, etc.
They are always hidden in our daily lives in all kinds of unexpected forms, until they are exposed, and we suddenly realize, is this the original business?
In recent years, there are really a lot of people who drill leaks, whether online or offline, only what you can't think of, and nothing they can't do.
The massage platform does a good job of relieving the pressure on the shoulders and body and mind of the workers, but some people with ulterior motives do not work well, so they want to make quick money, and they directly make the platform and the business miserable.
There are even stalls, blatant "project" transactions, and secretly what will be traded when the money is in place? I know everything.
An anchor bombarded the poor phenomenon of door-to-door massage
A suburb to home, a certain still to make an appointment, etc., was exposed several times a year, when the door-to-door "massage" service was given to the customer, he put forward unreasonable requirements, asking the customer to add money and clock service, and even the scale can follow the amount of money.
There are also some "private hospitals", which are also blatant, under the slogan of "male words hidden", launching a variety of nonsensical "medicinal bath" services, which can be "revitalized", but in fact, they all understand.
Xianyu came out to respond, and finally charged
Finally, Xianyu still can't stand the pressure! Updated a notification.
On July 26, 2024, Xianyu issued the "Xianyu Community Software Service Fee Collection Policy Change Statement and Related Agreement Rules Update Publicity Notice", simply put, from September 1, Xianyu intends to charge 0.6% of the total transaction fee to the seller, for example, 1000 yuan will charge 6 yuan service fee, and a single order will be capped at 60 yuan.
In the same natural month, if the number of seller's transaction orders is greater than 10 and the cumulative transaction amount is greater than 10,000 yuan, the excess order will be charged 1% service fee, if 10 orders are met, and the excess is 2,000 yuan, then you will have to pay 20 yuan more.
Let's just say, on Xianyu, is this kind of obscure transaction considered a relatively high unit price? But is this a problem or is there a reason to charge for it?
It doesn't hurt or itch, it doesn't have any deterrent effect at all, the wool is out of the pig, and the dog pays for it!
If you really want to trade, that is, a single transaction can only add up to 60 yuan, and other innocent merchants are also pulled down into this troubled water, which is "one size fits all".
The appearance is ugly, and it is understood that the merchant service fee was charged before. Now the full name is charged, and the handling fee will not be refunded if you refund it, overlord clause. If there is a handling fee, the price will be passed on to the buyer, which is really bad.
Some netizens also wondered, is this reverse propaganda? A wave of exposure, everyone went to download the APP, and they all went to search.
It doesn't matter if you search, the point is that there is a "reason" to charge!
The road is one foot high, and the idle fish can't manage so much, so if there is a problem, a problem will be solved, so some people think that the idle fish is not wrong.
As Xianyu customer service responded, as a second-hand trading platform, Xianyu has a wide variety of products and a large amount of information, and sometimes there may be situations that cannot be investigated.
As a second-hand trading platform, Xianyu did not charge all sellers handling fees before, so even if there are many fake and shoddy products on the platform, and there are many scammers, they dare not ask Xianyu for anything.
People only charge high-frequency seller fees, and provide "free" services for ordinary sellers, and it is your fault to ask too much.
But at present, this way of solving the problem is still worth scrutinizing, free of charge becomes charged, everything falls into place, so "scheming"!
Return to the original intention and create a clean trading environment
Xianyu was founded in June 2014 and is essentially a C2C trading platform.
The original intention of the establishment of Xianyu was originally to allow users to "feel at ease" in impulsive consumption, and not to be so "painful" to buy things, such as star-chasing peripherals, old clothes, entrepreneurial inventory and other idle goods can be resold, and there is income without causing waste of resources.
But slowly the style of painting has changed, and Xianyu has become a platform for "saving money", not because new products can't afford it, but second-hand is more cost-effective.
Today's young people are competing with how to buy more with less.
On various social platforms, young people are full of tricks to discuss how to save money, and the Xianyu platform has attracted a wave of young people who save money by virtue of its cost-effective characteristics.
QuestMobile
According to the "Research Report on Young People's Life Preferences and Purchasing Behaviors" released by QuestMobile, the younger generation now has a wide range of hobbies and interests, and likes idle things such as animation, two-dimensional, games, digital products, second luxury, and card coupons.
Among so many e-commerce platforms, Xianyu is the favorite of ACG and game lovers, accounting for half of the users, almost 81.5 million people!
The rise of the emerging consumer "door-to-door economy", from door-to-door help with cooking, storage and tidying, to pet feeding, dog walking services, etc., because of the innate advantage of "door-to-door", it has been exploited by unscrupulous businesses, and the "door-to-door economy" has become no longer simple, full of obscure colors.
In March, according to the data released by Xianyu, the average daily GMV of Xianyu has exceeded 1 billion, and in the past year, the "second-hand transactions" released on the Xianyu platform exceeded 100 million, with an average of 4 million idle products being added every day.
This number is also frightening, who knows how many "gray" transactions are hidden in it?
Not only Xianyu can "second-hand trading", but also a second-hand trading platform, which was originally just a simple flea market, and the style of painting has changed abruptly, and one day it will become a "jumping" market.
There is no harm in buying and selling, and users must also do a good job on their own, relying on the platform alone, there are indeed not so many hands, the road is one foot high, and the magic is one foot high, there are always more advanced methods and words, and it is really impossible to manage.
But I still hope that no matter what the e-commerce platform is, it must do a good job in its own supervision, find problems in time, deal with them seriously, and return the trading platform to a clean environment!
There are always netizens who are the last to know, and there are always netizens who are always one step late, and they can't be searched again! Are you this kind of netizen?
What do you think about these phenomena? Feel free to leave a comment.
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