When he entered his second year, NetEase's national-level hit "Against the Cold" mobile game has gone more and more off-road, even to the point of being stunned.
Whether you admit it or not, it is firmly completing its original vision of "Reverse Water and Cold Universe".
The term metaverse has become popular all over the world because of the movie "Ready Player One", and has been chased by major Internet giants. But after a year or two of popularity, because the practical application is too far from everyone's imagination, the fever quickly subsided, and now it is less and less mentioned.
However, after the capital has subsided, players and producers who are really chasing this all-encompassing and surprising super entertainment experience can do what they want to do with more peace of mind.
Long before the listing, the mobile game "Against the Cold", which insisted on not selling the value at all, disclosed its "Metaverse" plan. It's just that at first, this plan was somewhat "pat on the head", and was described as a "metaverse advertising" system, hoping to benefit from advertising the products of the owner's father in the game, so as to reduce the game's dependence on user payment.
By any measure, the plan is a bit too fanciful. But what is surprising is that after the game was launched, such a seemingly unreliable idea achieved eye-catching results. Because of its outstanding quality and strong popularity, the mobile game "Against the Cold" has attracted many companies to advertise, such as JD.com, Ele.me, Dongpeng Special Drink, AutoNavi Map, etc., have successively focused on the advertising effect of the "Reverse Cold" mobile game, and began to try the metaverse advertising plan in the game.
However, because its profitability is strong enough and does not need to rely on advertising business to increase additional income, the mobile game "Against the Cold" has also become particularly picky in terms of advertising investment, and the brand must not only provide eight-figure advertising fees for 50 million players to reduce krypton and reduce krypton, but also must fund all players to distribute benefits to enhance the experience of players and maintain the healthy development of the game.
In this way, the more advertisements of the mobile game "Against the Cold", the better the experience of the players, the negative emotions about the "game to pick up Guangzi" are constantly dissolved and invisible, and more and more hope that the game can find more stationing, and the mobile game of "Against the Cold" has even become a "pilgrimage ground" for Chinese civilian players, and has become a place for civilian players to maximize the fun of the game.
It stands to reason that insisting on receiving advertisements and sending benefits at the same time, the mobile game "Against the Cold" can also embark on a "meta-universe" road, although it has a little more Taobao flavor, but it can also bring players a better experience.
However, they don't seem to fully endorse this route, or rather, they have higher requirements for the composition of the metaverse. As a result, after the game entered the second year, the mobile game "Against the Cold" directly launched a super-large cross-border linkage plan, announcing dozens of linkage objects in one go, hoping to build the "Against the Cold" universe in his mind.
Although this linkage plan covers multiple channels such as national creation, traditional culture, games, audio-visual comics, dance and music, and consumer goods, the most important thing is the ACG content that is closest to players, such as animation and games.
For example, the mobile game "Against the Cold" has carried out in-depth linkage cooperation with Shanghai Art Studio, and it is necessary to reproduce classic animations such as "Nine Colored Deer" and "Hulu Brothers"; has carried out linkage cooperation with the top Chinese comics "Qin Shi Mingyue" and "Tianxing Nine Songs", and also invited childhood classics such as "Pleasant Goat and Big Big Wolf" and "Balala Little Demon Fairy".
In recent days, the series of linkages between the mobile game "Against the Cold" and the "Armored Warriors" are creating a storm in the game, which has refreshed countless players and made them feel the new experience brought by the fusion of mecha, steelpunk and national style.
This kind of comprehensive upgrade and integration from content form to gameplay is the real "metaverse".
Over time, with the blessing of more and more in-depth linkage content, what will the mobile game of "Against the Cold" become? We'll see.