On the afternoon of July 27, at the NIO IN interactive session of NIO, Qin Lihong, co-founder and president of NIO, was angry, saying that NIO has never authorized any organization to release our name on the weekly list, and the number has never been approved by us.
This remark alluded to the untrue source of the data on the weekly sales list released by Ideal, and said that it was possible to remove NIO (on the weekly list). Finally, the relevant departments were called to intervene in the investigation.
For a while, Qin Lihong's remarks sparked heated discussions, and everyone was guessing whether the ideal would update the sales list this week, and if the sales list was updated, would the list of Weilai be eliminated.
The answer is revealed. In the face of the anger of NIO executives, the ideal chose to ignore it. On the afternoon of July 30, Ideal announced the weekly sales list as scheduled. In the 30th week of 2024 (July 22-July 28), the ideal weekly sales reached 12,800 units, ranking first among new brands in the Chinese market for 14 consecutive weeks.
Wenjie's sales last week ranked second with 10,500 units, Weilai ranked third with 5,400 units, Leap ranked fourth with 4,700 units, and Xiaomi advanced to the top five with 3,900 units. The next sixth and tenth places are 3,300 units of ZEEKR, 2,800 units of Deep Blue, 2,400 units of Xpeng, 2,200 units of Denza, and 1,500 units of Jihu.
There is no doubt that Ideal ranks first among China's new power brands. Previously, the weekly list released by Ideal has also been questioned by other brands, and Zhang Xiao, the head of the Ideal product line, responded that the data released by Ideal have official statistics endorsed by the government, and these data cannot be faked.
However, for Weilai's questioning, Ideal did not respond positively, but chose to ignore the direct announcement of the weekly sales list, will this move cause Weilai's dissatisfaction again? 51 Jun thinks squatting and taking a follow-up look. In addition, July is the first month of the second half of the year, and I believe that many friends pay attention to the ideal delivery volume of this month. What do you think the ideal delivery volume will be in July, put your answer in the comment area.
In the short term, it is unlikely that the world will surpass the ideal, although the question world exceeded 10,000 units last week, but it is still 02,300 vehicles short of the ideal. Wenjie is relatively high in sales among the new forces, but it is still far from ideal.
On July 29, 400,000 new vehicles rolled off the assembly line, at which Yu Chengdong, Executive Director of Huawei and Chairman of the Device BG, revealed the future intelligent driving plan of Wenjie.
It said that the Wenjie model will usher in the update of the ADS 3.0 intelligent driving version from August to September, and the intelligent driving ability will be greatly improved. For the arrival of the new system of intelligent driving, 51Jun is also looking forward to it, and the specific performance will be known after the version is updated.
In addition, Yu Chengdong boldly opened the microphone again, saying, "Even if the black media criticize us, as long as you are an honest, honest, and non-lying person, you will know that the question world is indeed a good car"; "In fact, Huawei's comprehensive capabilities are still worthy of those four words."
This pressure has been put on netizens, do you dare to say that the world is not good?
NIO has improved both in terms of ranking and sales compared with last week. The top three new forces are all positioned at the high-end, but compared with the sales volume of Ideal and Wenjie, NIO's volume has always been unable to run. This is enough to show the acceptance of pure electric and extended range power in the market today, and at present, extended range power is still relatively popular.
After Qin Lihong said that he opposed the update of the sales list, Ma Lin, assistant vice president of brand and communication of Weilai, also posted on Weibo, saying that the weekly list has the meaning of low-level involution, and Aite Li wants to stop. Later, the Weibo was reposted by Yang Xueliang, senior vice president of Geely, who said that I am also against the weekly list. The speeches of the two bigwigs are really intriguing.
Compared with last week's sales, Leap sold 0.2 thousand fewer units, and its ranking fell from third to fourth. But it's basically negligible. Recently, Leapmotor has been rumored to have withdrawn from the price war and will withdraw the rights and interests of the model from August 1. But the news has not been confirmed.
Is Leap also going to learn from the joint venture official to announce a price increase? The price war has compressed the profit margins of major car companies, which is still true for first-line luxury brands. The price of the model itself is low, and if it continues to roll in, I am afraid that the basic profit line will not be able to hold, so it is not impossible to withdraw from the price war, it depends on what kind of strategic adjustment the official will make.
Xiaomi Auto has made significant progress, from last week's ninth place, with sales of 1,500 units, directly rushing to fifth place, with sales of 3,900 units. In one fell swoop, it surpassed brands such as Deep Blue and Extreme Krypton.
It seems that the founder Lei Jun's drift Dafa has worked? Recently, Lei Jun released a video of driving Xiaomi SU7 drifting, Lei Jun put on a professional racing suit, drove Xiaomi SU7 on the track, and the operation was smooth, and the performance of Xiaomi SU7 was brought into full play. However, Lei Jun still said that the level of amateur learning is very average, so let's take a look.
But if 51Jun is not mistaken, Xiaomi Auto has previously said that users are not encouraged to go off the track, Lei Jun is an idol-like figure in the minds of rice fans, will there be rice fans to follow suit after this drift? At that time, Xiaomi SU7 will be able to withstand the test of major racers from the private sector?
ZEEKR's sales performance has improved. In addition, it is rumored on the Internet that ZEEKR will launch new car purchase rights in August. Users who pay a deposit of 5,000 yuan from August 1 to August 31 can enjoy free optional exterior decorations worth 6,000 yuan, ZAD full intelligent driving assistance lifetime experience, and a limited-time discount of 1,000 yuan for the 7kW smart home charging pile package.
Overall, the strength of car purchase rights is not small, and the difference between the rights and interests of car purchases in July is that the first item of rights and interests in July is a hunting travel package worth 27,334 yuan, although the value has shrunk slightly, it can still be seen that ZEEKR is constantly adjusting the car purchase policy to stimulate consumption.
Compared with last week's sales of 3,600 units, Deep Blue performed weakly last week. It seems that it will be more difficult for monthly sales to exceed 30,000 units in the second half of the year.
Although Xpeng's ranking remained unchanged, its sales increased by 00,500 units, indicating that it was advancing. When everyone has been focusing on whether Xiaopeng will be replaced by Xiaomi, people have already rolled out the layout overseas.
On July 29, Xpeng Motors announced that it has officially entered the Singapore market and opened a pop-up store at UOB Plaza in the heart of Singapore's central business district. It is reported that Xpeng Motors also provides a test drive experience of Xpeng G6 in the pop-up store, and the audience can experience the space, intelligent interaction, and intelligent driving system of Xpeng G6.
Bringing the brand out of the country is undoubtedly a big benefit, which not only increases the expansion of channels for Xiaopeng, but also enhances market awareness.
Denza sold 2,200 units last week, with a stable performance. Recently, the Denza N9 road test spy photos have also been exposed, and the product may form a competitive relationship with the M9 and the ideal L9, and it is reported that it will be officially released around the end of this year. With the expansion and enrichment of the product matrix, DENZA will deepen its position in the market.
Zhiji is not in the weekly sales list, and it is replaced by Jihu, which sold 1,500 units last week. It's another breath of contention. However, the public is still vividly aware of the recent fire and picking the car logo of the Polar Fox, which has caused a lot of dissatisfaction, and the quality of the model products has also been questioned. In the later stage, whether Jihu can rely on BAIC to turn over, leave a question mark for the time being.
In last week's sales rankings, some brands made significant progress, while others declined slightly. For the update of the weekly sales list, although many car companies in the industry are not used to it, 51 Jun believes that the sales of car companies is an important part, and whether it is good or bad is an objective fact and cannot be directly avoided. Rather than taking the initiative to remove from the list, you might as well improve the product power and bring more car purchase benefits to consumers.
The first month of the second half of the year is coming to an end, and it is not difficult to see that the smell of gunpowder between the major new forces is very strong, and when they return to the market, they will inevitably usher in another fight.
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Legal adviser
Beijing Weiheng (Fuzhou) Law Firm, Lai Chenglong, lawyer