This is the first Olympic mixed doubles gold medal in the history of Chinese table tennis! It is undeniable that this is a long-awaited gold medal for national table tennis.
Table tennis mixed doubles "entered the Olympics" for the first time in the Tokyo Olympics, because each association only allowed one pair to participate, which increased the uncertainty of the competition to a certain extent. Three years ago in Tokyo, Xu Xin/Liu Shiwen were reversed 3:4 by Japan's Mizutani Hayabusa/Ito Misei and missed the first Olympic gold medal in this event. Liu Shiwen's red-eyed apology made countless people feel distressed; The back of the two leaving the scene has become a "difficult peace" in the hearts of many people.
During the Paris Olympic cycle, the Chinese team combination Wang Chuqin/Sun Yingsha complemented each other with complementary skills and tacit understanding. won the championship in many events such as the World Table Tennis Championships in Houston, the World Table Tennis Championships in Durban, and the Hangzhou Asian Games, and gradually cultivated a strong heart, and the two became more and more calm and confident.
On the evening of July 30, Beijing time, in the table tennis mixed doubles final of the Paris Olympics, the Chinese combination Wang Chuqin/Sun Yingsha defeated the North Korean pair Lee Jung-sik/Kim Qinying 4-2 and won the gold medal. This is the sixth gold medal won by the Chinese delegation in this Olympic Games, and it is also the first gold medal won by the national table tennis team in the Olympic table tennis mixed doubles event, creating history!
Source: Double Happiness
It is reported that because Wang Chuqin's nickname is "Big Head", Sun Yingsha's name contains the word "Sha", so fans often use "Shatou" and "General Shatou" to describe the combination of the two.
Since the first appearance of the "Shatou" group on the field, it has been pinned on the high hopes of many netizens, and it has always been popular on the Internet.
However, taking advantage of this popularity, the relevant trademarks have also become "fragrant and sweet".
Tianyancha App shows that in April this year, a natural person applied for the registration of the trademark "General Shatou", which is internationally classified as convenience food, and on July 13, the status of the trademark has been updated to "Preliminary Examination".
Source: Tianyancha
The "Shatou" group was widely known before the Olympic Games and has high commercial value. It is understood that the "Shatou" combination not only endorsed Jilin socks, but also Wang Chuqin and Sun Yingsha also became the spokespersons of the Li Ning brand. In November 2023, Li Ning launched a new product, and photos of Wang Chuqin and Sun Yingsha appeared on the packaging of this product.
It can be seen that if the trademark "General Shatou" is successfully registered, it may bring its own traffic and a certain trademark value.
However, fortunately, at present, the above-mentioned "General Shatou" trademark is still in the state of "preliminary examination announcement" and has not yet been successfully registered. If an objection is raised during the publication period, the trademark may also be rejected, otherwise the trademark will be officially approved for registration and will be valid.
A high-quality trademark can bring a strong boost to the development of the brand, especially the trademark with its own popularity, which undoubtedly saves a lot of publicity and promotion costs for the operator. However, if the trademark applied for and used infringes on the prior rights of others, I am afraid that there will be a risk of being opposed, invalidated, or even sued, which will not only lead to economic losses, but even affect the corporate and brand image, and the gains outweigh the losses.
Gaowo has a professional intellectual property service team, which will formulate a professional trademark layout strategy for you according to your brand management needs, and provide you with one-stop service from application to litigation.
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Source | Xinhua News Agency, Sohu.com, Tianyancha, etc
Edit | Beijing Gaowo Intellectual Property (ID: gaowoip-com)
Statement | Some of the graphic content comes from the Internet, the copyright belongs to the original author, and it is invaded and deleted~