Recently, the 4th Future Marketing Conference and Rui Brand Ceremony was successfully held. After the media review and the final review of the expert judges, macro ceramic tiles and well-known domestic brands such as Bosideng, Pechoin, Huili and Bee Flower jointly appeared on the annual Rui Brand List of the Golden Potential Award, becoming the first brand in the ceramic field to win the Gold Award of Rui Brand.
It is reported that the Golden Potential Award is an award selection initiated by the marketing department of the well-known brand marketing media in China, and is an important display platform for annual brand innovation and marketing achievements, including four groups: brand/product, case/work, institution/tool, and team/person. As an independent unit under the Golden Potential Award, [Rui Brand] aims to commend the Rui brand that has the courage to break through and innovate and is recognized by users.
Macro ceramic tile won the annual sharp brand gold award, which is valued in the word "innovation".
Technological innovation is the core competitiveness. Macro ceramic brick takes scientific and technological self-improvement as a strategic support, strengthens research and development, and has achieved a series of substantial results. Up to now, 44 leading new technologies have passed the authoritative appraisal, of which 11 are internationally leading and 21 are internationally advanced. It has also mastered a number of core technologies and has leading technical advantages. Major breakthroughs have been made in the four cores of light sensing technology, texture technology, anti-slip function and design homology, and technological innovation is far at the forefront of the industry.
Under the empowerment of technology, the macro ceramic tile product innovation sector has burst out with strong competitiveness. In 2011, high-definition three-dimensional glazed tiles broke through the shortcomings of foreign digital inkjet printing technology and opened the "Chinese era" of high-definition, large-scale printing of three-dimensional glazed tiles; In 2015, Iceland lava polished bricks, breaking through the traditional porcelain polished tile surface decoration technology, using stone powder to make natural stone, leading the industry to upgrade the polished tile category; In 2017, inkjet infiltrated jade polished brick, which integrates the delicate texture of the glaze, the wear-resistant characteristics of the vitrified brick, and the natural texture of marble, and has the characteristics of internal jade light transmission, is the king of ceramic tile performance and a new category in the industry; In 2023, the super anti-skid brick will increase wet friction and be more anti-slip when exposed to water, laying the strength and confidence in the formulation of industry and even national standards.
More than concrete technology and products, macro ceramic bricks continue to innovate to meet people's needs in a better life, won the unanimous recognition of consumers, and injected new vitality into the development of the brand. It has optimized the structure of all products such as glossy bricks, elegant bricks, satin tiles, shimmer tiles, wax tiles, soft tiles, etc., covering all categories such as rock slabs, ceramic slabs, marble tiles, porcelain wood floors, non-slip functional tiles, and garden landscape tiles, providing global consumers with solutions for multiple life scenarios. And always take "quality" as the first strategy, adhere to the bottom line responsibility, further promote quality innovation, and provide consumers with a higher guarantee for enjoying high-quality products.
This time, it won the annual Rui Brand Gold Award, which once again demonstrated the strong innovation strength of macro ceramic tiles. In the future, macro ceramic bricks will continue to take innovation as the anchor, enhance the development momentum, cultivate development advantages, and promote brand development and transcendence in an all-round way. And adhere to the value of quality first, deeply integrate life and quality, continue to provide high-quality products for tens of millions of consumers, and bring quality life.