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In 2019, Deng Ziqi terminated the contract with Hummingbird Music and started his own business.
At the time, there were widespread doubts in the industry about whether she could continue to be hot without the support of her agency.
However, five years later, Deng Ziqi not only successfully held a national tour, but also released the popular single "Full Stop", regaining the pinnacle of his career.
At the same time, her former agent, Zhang Dan, was mired in a copyright dispute.
In this game that began in 2015, who calculated whom?
The encounter between Deng Ziqi and Zhang Dan can be said to be a good story in the music circle. When Deng Ziqi stood out in a singing competition, Zhang Dan keenly spotted this rising star and signed her without hesitation.
In the early days of hummingbird music, Zhang Dan can be said to have done his best to cultivate Deng Ziqi. He arranged the best resources for her, from the recording studio to the stylist, to the top composer, everything is so that Deng Ziqi can grow quickly.
Under Zhang Dan's operation, Deng Ziqi's popularity soared like a rocket, and he soon became a hot pop singer. Her singing voice frequently occupies a high position on major music charts, and concert tickets are hard to find.
During this period, Deng Ziqi was full of gratitude to Zhang Dan, and felt that he had met a Bole who really understood music and business.
However, as Deng Ziqi's fame grew, the company's business strategy began to undergo subtle changes. Zhang Dan no longer seems to be satisfied with the benefits brought by the music itself, and has begun to set his sights on a faster and more direct way to make money.
He began to arrange a large number of commercial activities for Deng Ziqi, and advertising endorsements followed. At first, Deng Ziqi could understand that this was for the development of the company. But when she was asked to endorse some three-no micro-business products with questionable quality, her heart began to waver.
Just as Deng Ziqi's career was booming, a New Year's Eve ceremony in 2015 became an important turning point in her career. The program team hopes that the singers will sing some well-known classic old songs to evoke good memories from the audience.
But Hummingbird insisted that Deng Ziqi promote her latest single on the show. This disagreement led to an unpleasant dispute.
The development of events exceeded all expectations. Renowned director Hong Tao made a meaningful remark on social media, suggesting that if an agreement could not be reached, the program team might consider changing the performers.
As soon as this news came out, it immediately caused an uproar online. Although Hong Tao later clarified that this incident had nothing to do with Deng Ziqi himself, and that the Hummingbird Company was operating behind the scenes, the direction of online public opinion has been difficult to reverse.
Deng Ziqi instantly became the target of public criticism and suffered unprecedented online violence. Her social media comment section was flooded with all kinds of abuse and attacks, with some accusing her of playing a big name and others saying that she disrespected her seniors.
This turmoil brought huge psychological pressure to Deng Ziqi and made her feel the price of fame for the first time. She began to question herself and re-examine her relationship with the company.
This incident became the beginning of the rift in the relationship between Deng Ziqi and Hummingbird Music, and also laid the groundwork for various contradictions later.
After the New Year's Eve ceremony, the relationship between Deng Ziqi and Hummingbird Music began to quietly deteriorate. Zhang Dan's attitude towards Deng Ziqi has also undergone subtle changes. He began to make frequent psychological hints to Deng Ziqi, constantly emphasizing the importance of the company to her career.
"Without hummingbird music, you might still be a nobody." In this way, Zhang Dan will say a sentence from time to time.
At first, Deng Ziqi could understand Zhang Dan's good intentions and thought that he was motivating himself to work harder. But as time went on, this constant indoctrination of the idea that "if you leave the company, you will have nothing", began to shake Deng Ziqi's self-confidence.
She began to wonder if she was really capable of developing independently, and whether she really couldn't do without the support of the company.
This kind of psychological control has a special word in the industry - "PUA". Zhang Dan used the trust relationship they had built up over the years to skillfully manipulate Deng Ziqi's emotions and thoughts.
Whenever Deng Ziqi showed a hint of independent thoughts, Zhang Dan would suppress her in various ways, making her feel that she would not be able to survive without the company.
Under this pressure, Deng Ziqi's work status has also been affected. Once she attended a famous Bazaar dinner. It was supposed to be a grand event to show the demeanor of a star, but it became one of the most embarrassing experiences in Deng Ziqi's career.
While the other actresses were shining in gorgeous dresses, Deng Ziqi was arranged to wear a pair of black leather pants that exposed her body flaws. She felt very uncomfortable with this outfit, but she was powerless to change it.
What's even more unacceptable is that the host actually arranged for Deng Ziqi to sing in a suitcase. This deliberate "special arrangement" made Deng Ziqi feel like a clown at the mercy of others.
Although her heart was full of grievances and anger, in order to maintain her professional image, she still held back her tears and reluctantly completed the performance with a smile.
Just as Deng Ziqi struggled to adapt to this pressure, an even bigger blow followed. One day, while surfing the Internet, she was horrified to find that "nude photos" of herself appeared on the Internet.
A closer look at her immediately realized that the photos were fake photos that had been photoshopped. Deng Ziqi immediately felt angry and scared, and she contacted the company as soon as possible, hoping to sue these rumors and protect her rights and interests.
However, the company's reaction made Deng Ziqi completely chilled. Not only did they not immediately deal with the matter, but the company's top management even questioned, "Isn't this you?" This distrust and indifference made Deng feel extremely disappointed and hurt.
She suddenly realized that she might really be just a "commodity" in the eyes of the company that could be used at will.
This series of events made Deng Ziqi begin to re-examine his relationship with the company. She realized that if she continued like this, not only her career would be affected, but her physical and mental health would also suffer greatly.
At this moment, Deng Ziqi had a bold idea in his heart: perhaps, it is time to consider independence.
After a series of blows and disappointments, Deng Ziqi finally made up his mind to terminate his contract with Hummingbird Music. It wasn't a spur of the moment, but the result of her deliberations.
She is well aware that leaving the company means losing the connections and resources she has accumulated over the years, but she is willing to take this risk for the sake of her artistic ideals and personal dignity.
In 2019, Deng Ziqi officially announced the termination of his contract with Hummingbird Music and established his own personal studio. As soon as this news came out, it immediately caused an uproar in the entertainment industry.
Some praised her courage, while others expressed concern about her future. After all, in the Chinese music scene, there are not many artists who can successfully become independent.
The days of independence were not easy at the beginning. Deng Ziqi has to handle all the affairs by himself, from song selection, production to publicity, everything has to be done by himself. Sometimes she was so busy that she couldn't even sleep, but she felt more free and happy than ever.
She can finally make music according to her own ideas, and no longer have to go against her original intention in order to cater to the market.
However, just when Deng Ziqi was busy with his new music career, an unexpected challenge suddenly struck. The original owner, Hummingbird Music, suddenly issued a statement, saying that it owned the copyright of Deng Ziqi's 103 songs, and even the right to use her stage name was included in the controversy.
This news undoubtedly cast a shadow on Deng Ziqi's independent career.
In the face of this sudden blow, Deng Ziqi did not flinch. She immediately gathered her team and began working on how to deal with the copyright dispute. She knows that this is not only about her past work, but also about her future development.
If she loses the rights to these songs, she will not be able to sing them at concerts, which will be a huge blow to her career.
At the same time, Deng Ziqi is also actively creating new songs. She wants to prove her strength with new compositions and show everyone that she can still make good music even if she loses her past songs.
She often stayed up until the wee hours of the morning, repeatedly revising lyrics and melodies just to be able to present the best work.
Despite all the difficulties, Deng Ziqi never regretted his decision. She firmly believes that only by truly taking control of her career can she create the most authentic and moving music.
She knows the road won't be easy, but she's ready to take on every challenge. For her, it's not just a battle about music, it's a journey to prove her self-worth.
In the face of copyright disputes and difficulties, Deng Ziqi was not defeated. On the contrary, these challenges seem to inspire her to create even more intensely. In 2020, she released a meaningful single "Full Stop".
The song was not only widely acclaimed for its musicality, but was also seen by fans as Deng Ziqi's farewell to the past and his vision for the future.
As soon as "Full Stop" was released, it set off a craze on major music platforms. The singing section of "The End Between Us" in the lyrics seems to tell Deng Ziqi's farewell to the past.
And "Brave people have to be brave to say goodbye" shows her determination to meet new challenges. The song was not only a huge commercial success, but more importantly it marked the rebirth of Deng Ziqi as an independent musician.
Taking advantage of the popularity of "Full Stop", Deng Ziqi began to prepare for her first national tour after independence. Many people are speculating whether this tour would have been successful without the support of big companies.
However, the result was unexpected: tickets for the concert were sold out as soon as they went on sale, and every show was sold out.
At the concert, Deng Ziqi proved himself with his strength. Not only did she sing her own classic songs, but she also brought a number of newly composed songs. The audience was pleasantly surprised to find that Deng Ziqi seemed to have more creative inspiration after independence, and there was more confidence and happiness in his singing.
The success of the concert not only strengthened Deng Ziqi's position in the music world, but also allowed her to regain her love and confidence in music. She told fans on stage: "I used to think that I would be nothing without the company, but now I understand that real music comes from the heart and doesn't need anyone's approval."
At the same time, Deng Ziqi's former agent, Zhang Dan, and Hummingbird Music are in trouble. Not only did they encounter legal challenges in copyright disputes, but other artists in the company also began to question the company's management model because of Deng's success.
Hummingbird music, which was once invincible, now has to face the cold eyes of the market.
Looking back on this ups and downs of experience, Deng Ziqi was full of emotion. From the turmoil of 2015 to her rebirth now, she has proved that true talent and resilience will overcome all obstacles.
Today, she is not only a successful independent musician, but also a role model for many young artists.
Deng Ziqi is full of expectations for the future. "Every setback makes me stronger, and every challenge enriches my music," she said. I'm looking forward to creating more moving works and encouraging more people like me to pursue their music dreams.
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