At the BYD Song new press conference on July 25, BYD executives openly paid tribute to Great Wall Motors, saying that the latter has single-handedly guarded the Great Wall of China's SUV, but in fact, in the first half of 2024, BYD Song PLUS, BYD Song PRO and Yuan PLUS ranked 2nd, 3rd and 4th respectively, with a total sales of more than 410,000 units, while Haval H6 only had 70,000 sales in the same period, ranking as low as 15.
However, BYD paid tribute at this juncture, it was simply sprinkling salt on the wound, which was enough to make Wei Jianjun have no face, and at the same time there were 10,000 grass and mud horses running in his heart, there are still you in the world who play like this, in order to promote your success, you actually trampled on injured teammates without a bottom line.
We all know that after the launch of Haval H6 in 2011, it has become the king of its own brand SUV, and it has also crushed the joint venture SUV, winning the domestic SUV sales championship for 108 consecutive months, with monthly sales of more than 80,000 units and annual sales of more than 580,000 units at the peak of 2016.
At the same time, Great Wall Motors also relied on the success of Haval H6, and launched SUV models such as Haval series models, high-end brand WEY and off-road brand tanks, and achieved annual sales of one million units only through the SUV market, ranking among the top three independent brands, and more importantly, covering all SUV segments, and all of them were successful, so BYD said that Wei Jianjun was not wrong to protect the Great Wall of SUVs in China by himself.
However, the timing of BYD's tribute to the Great Wall is wrong, in addition to the inverted sales of the two, which makes Wei Jianjun's face gloomy, and the two have long become life and death enemies, from the Great Wall in 2023 to report that BYD Song's emissions are not up to standard, to 2024 The Great Wall will be angry about BYD's price war.
In fact, BYD really wants to release a goodwill signal to the Great Wall, the best way is to give up the price war involution, and shake hands with the Great Wall in the public newspaper, but this is exactly what BYD is unwilling to do, because now is the best time for BYD to expand its scale advantage, so it pays tribute to the Great Wall, which is to let BYD inherit the mantle of the Great Wall and protect the Great Wall of China's SUV.
This is a blatant provocation against Wei Jianjun, it will only force Wei Jianjun to Liangshan, and he is even more reluctant to be in the company of BYD, you BYD wants sales at a low price, and I want profits at a high price, so there is the first half of 2024, and I will earn back the profits of Great Wall Motors in 2023, I will make money first, and then lie flat and watch BYD die step by step, this may be Wei Jianjun's current mentality.
In Wei Jianjun's cognitive world, we must not roll up the price of brush sales, because the short-term seems to be beneficial to consumers, but there are huge risks behind excessive competition, especially the automobile industry chain into a crisis, at the same time, the car is to ensure the safety of users long-term durable goods, not fast-moving consumer goods, only adhere to the bottom line of safety, in order to ensure the long-term experience of consumers with cars, more importantly, although it is important to live, but because of the blood and tears that are swept up, the loss of sustainable development Qingshan, it will be worth the loss.
As a result, Wei Jianjun can be called the most profitable boss in China's car industry, and Great Wall Motor's net profit in 2013-2016 has been maintained at more than 8 billion for a long time. Among them, in 2016, it reached 10.55 billion yuan, and if it is taken for a longer period of time, Great Wall Motors has a net profit of more than 5 billion yuan for 11 consecutive years since 2012, and the lowest in 2019 is 4.5 billion yuan, which makes Wei Jianjun's wealth second only to Li Shufu in China's automobile circle, higher than Wang Chuanfu and Lei Jun, the hottest in the current car industry, that is to say, Wei Jianjun has been crisscrossing the automobile industry for 30 years, and can always smell business opportunities and make money.
At the same time, Wei Jianjun's sense of crisis is still quite strong, as early as 2020, he issued a statement that the Great Wall's fate is hanging by a thread, and he also found that the Great Wall's transformation of new energy is more and more like his own battlefield, although it has been a good story in the past few years, but in less than two years, almost all of these executives have left, and even Wang Fengying, who has been in seclusion for a long time, has to go to the front of the stage to do marketing, trying to become an Internet celebrity like Lei Jun.
This is Wei Jianjun's lonely courage, I hope he can succeed, and I also hope that more young people on the Great Wall will stand up and share the pressure of Wei Jianjun, after all, the reason why Liangshan has become Liangshan is because 108 heroes share life and death together, especially in the face of the century-old changes in automobiles and BYD's bottomless provocation, only more warriors can stand up and find a way out.