Swept by the wave of new energy, the charging and swapping market is showing an unprecedented broad blueprint, with its huge scale and deep potential, which has become the focus of attention inside and outside the industry. However, in this race, the simple price war is no longer enough to lead the trend, and the optimization and innovation of services are the key to victory. As Tong Zongqi, Deputy Secretary-General of the China Electric Vehicle Charging Infrastructure Promotion Alliance, said: "In the vast sea of stars in the charging and swapping market, we must not only look up to the stars, but also be down-to-earth, and attract the hearts of every car owner with excellent service quality." ”
With the rapid growth of the number of new energy vehicles, breaking through the 24 million mark, charging infrastructure, as an important support for this green revolution, has also entered the fast lane of rapid development, with the total number exceeding 10 million units, weaving an energy supply network covering the whole country. However, behind the brilliant achievements is the hidden concern of uneven development between regions and between urban and rural areas. Between the east and the west, between the city and the countryside, the distribution of charging facilities is like a colorful but slightly mottled picture, calling for a more refined layout and planning.
Deputy Secretary-General Tong Zongqi has a deep insight into this situation, and he emphasized: "Only by intelligent layout can we achieve steady and far-reaching results." Enterprises need to work with the government to scientifically plan the location of charging and swapping stations with a forward-looking vision, accurately connect land and power resources, and use big data and heat map technology to draw a blueprint for an efficient and balanced charging network. "This is not only the optimal allocation of resources, but also an accurate grasp of the future development trend.
In the face of the widespread "profit dilemma" in the charging pile industry, Deputy Secretary-General Tong Zongqi proposed a way to break the situation: "The profit model of a single charging service has been weak, and only by innovating business models and expanding value-added services can we break through the cocoon into a butterfly." He pointed out that at present, many charging stations are actively exploring the diversified service model of "charging +", integrating diversified formats such as self-service car washes, convenience stores, cafes and even libraries into the charging scene, which not only improves the user experience, but also opens up new profit growth points for enterprises. This cross-border integration model not only brings people to the charging station, but also brings rich returns to the enterprise in addition to charging services.
In the context of refined services and differentiated competition, the construction of charging infrastructure is no longer a simple problem of "building piles", but requires in-depth insight into user needs and accurate positioning of market segmentation. Deputy Secretary-General Tong Zongqi pointed out: "In the southern region, the charging needs of different models and scenarios are very different. Therefore, enterprises need to tailor charging solutions according to user types and charging scenarios to achieve accurate delivery and efficient utilization of charging piles. ”
In addition, with the in-depth implementation of the policy of new energy vehicles going to the countryside, the construction of charging infrastructure in counties and rural areas has been given new missions and expectations. Deputy Secretary-General Tong Zongqi said: "The popularization of new energy vehicles is inseparable from the support of a perfect charging network. In the vast counties and rural areas, the improvement of energy replenishment facilities will greatly promote the promotion and application of new energy vehicles. This is not only an in-depth excavation of the new energy vehicle market, but also a strong support for the rural revitalization strategy. ”
Looking forward to the future, the charging and swapping market will usher in a more brilliant tomorrow driven by service innovation and technological progress. Enterprises need to keep up with the pace of the times, constantly explore new service models and profit paths, and help the new energy vehicle industry to achieve steady and far-reaching development with better services and more efficient charging networks, and jointly write a beautiful chapter of green travel.
Source: Internet
Artificial Intelligence, Visual Algorithms, Big Data, Charging Piles, Energy Storage System Integration, Smart Charging Operation Platform
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