Photo: Yimai brand design
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"If we're about half-past nine, then we'll see you at half-past nine."
The logo design extracts the numbers "9", "3" and "0", as well as the opening and closing of the hour and minute hands at half past nine, combined with the oval shape on the upper edge of the coffee cup.
At half past nine, the sun is hanging obliquely in the sky, the sky is blue at this time, and the sunlight sprinkles on the white wall but leaves beige, we take the sky and light at half past nine as the brand color, and take the light yellow of the slightly darker part of the white wall and the dark gray blue of the shadow part as the auxiliary color, so as to start the brand design of the nine and a half coffee brand.
