Since the 90s of the last century, China has continued to knock on the door of the international market with its solid manufacturing base and low price advantages, and now Huawei, SHEIN, TikTok, DJI, ...... These brands that shine in various fields around the world are all "Come From China". With their innovative business models, continuous leading supply chain advantages and advertising and marketing strategies that keep pace with the times, Chinese enterprises have proved to the world time and again that the energy of Made in China and Chinese brands is gradually moving towards a more comprehensive, in-depth and fiercely competitive brand going overseas in a new era.
In the context of the deep integration of the global economy and the intensification of international competition, Chinese brands going overseas has become the only way to promote Chinese manufacturing to higher quality and wider fields. In order to allow Chinese enterprises to better enter the world stage, Beluga has focused on the field of "going overseas social media marketing", deeply analyzing the new situation of brands going overseas, and discussing the strategies and methods of global marketing.
As a professional official agent, YinoLink has specially sorted out the dry goods content for all enterprises going overseas, so as to further help enterprises find the right way to go to sea smoothly.
Because this article only talks about some of the key points, if you want to know the specific content of Instafram, Twitter and other platforms and the release rules of several major platforms, you can click the "link" to get the full version of the white paper, or you can get it privately~
Global social media platform selection and marketing strategy
In the context of globalization, the ways and means of brand marketing are also constantly evolving and upgrading. Among them, social media marketing, with its unique advantages and potential, is gradually becoming a new focus of brand global marketing. Compared to other types of marketing, social media marketing has four main distinguishing features.
1. Extensive user coverage: Social media such as Instagram, YouTube, TikTok, etc. have a huge global user base, which can break geographical and cultural restrictions and allow brands to interact directly with their target audiences.
2. Diversified content expression: through text, pictures, videos and other content forms, vividly display brand products and services to attract consumers' attention.
3. Efficient information dissemination: Interesting or valuable content can be quickly shared and forwarded by users, forming a viral spread and quickly improving brand exposure and influence.
4. Deepen brand positioning and interaction: Social media marketing helps to clarify brand positioning, shape brand image, and optimize products and services to enhance market competitiveness through user interaction feedback.
All countries in the world have different social media and different usage habits, but Facebook and TikTok are the platforms with the largest number of users and the most widely used brand marketing.
- Facebook: The world's largest integrated social media platform
Founded in 2004, Facebook is currently the world's most user-populated and most widely used social media platform. Starting from the establishment of a social circle of online acquaintances, Facebook has the most complete and most recognized community functions by users, and it is also the main position for brands to build "social official websites" and "fan communities".
As the official first-level agent of Facebook, YinoLink focuses on providing one-stop overseas promotion solutions including overseas promotion planning, advertising and marketing training, advertising creative production, advertising guidance, and operation strategy optimization. If there are advertisers who want to open an account or consult related things overseas, you can click on the "link" to add the official customer service for consultation~
- TikTok: Shaping a popular "top stream" short video platform among young users
TikTok users are growing in size, and the users are very young. Even in the United States, which frequently faces "bans", TikTok has a large active user base and is constantly creating popular trends in lifestyle, entertainment, sports, food, travel, music and other fields. At the same time, TikTok is also the most sticky platform, with users spending more time on apps every day than YouTube, making it the world's longest-spent social media platform on average. Nowadays, TikTok has become an essential channel for brands that want to integrate into pop culture and establish influence among young users.
As the official authorized advertising agency of TikTok for Business, YinoLink can provide advertisers with TikTok advertising account opening and placement business, in addition to the daily account opening and placement business, YinoLink also launched the one-stop escort business of TikTok American store at the beginning of this month, whether it is the early stage of entry, the mid-term advertising or the later stage of material production, live broadcast operation, etc. If there are cross-border sellers who want to open a TikTok ad account or want to enter a TikTok store in the United States, you can click "link" to add official customer service for consultation~
Interpretation of global marketing trends
Insight into global marketing trends, is a telescope to see the future of the market. In the era of digital revolution and cultural diversity, only by maintaining agility and grasping trends can overseas enterprises surpass the competition and make the brand's globalization road wider, wider and farther. At present, there are three main trends in global marketing, which can be briefly summarized as brand dividends, content is king, and social e-commerce is important.
1. The brand dividend surpasses the traffic dividend
Now the dividends of traffic are gradually fading, but the dividends of brands are beginning to grow. Many overseas companies have successfully made overseas consumers aware of products made in China through low prices and overwhelming advertising campaigns, and the huge brand premium range that shapes "Created in China" is the second growth curve that today's overseas brands crave. If you want to build a brand in overseas markets, you need not only a clear brand positioning, an attractive brand story, but also an influential brand image and a loyal brand community. All of these require overseas brands to make differentiation and innovation in products, design, marketing, services, etc., to meet the needs and expectations of overseas consumers, as well as to be in line with local culture and values.
2. Content is king, data first
The current restrictions from platforms such as Apple and Google, as well as the increase in sensitivity from the user side, indicate that the era of pure traffic has passed, and brands need to start considering changes in marketing strategies and channel layouts. Using good content as the starting point to build a brand will become an important trend in the overseas industry regardless of track. The new growth point of global content marketing for brands is the growth of the influence of social media platforms. The mainstream marketing trend in the future of the overseas field is content marketing with a focus on social media.
3. Blur boundaries and pay attention to social e-commerce
The trend of two-way penetration of social media and e-commerce is intensifying. Consumers will increasingly choose to "buy socially" and "socialize when they buy". On the one hand, social media platforms are constantly optimizing and strengthening the shopping functions on the platform, and on the other hand, brands' own channels (such as independent websites, etc.) are also paying more attention to adding channels for pre-sales, after-sales and brand fan communication.
- Advantages of social e-commerce: It can leverage the powerful content production and dissemination capabilities of social media platforms, as well as consumers' social attributes and trust, to improve brand exposure and word-of-mouth, thereby promoting purchases.
- Difficulties in social e-commerce: It is necessary to have a complete content strategy and operation system, as well as an in-depth understanding and flexible application of the rules and algorithms of social media platforms to ensure the quality and effect of conversion.
- The key to social e-commerce: have a clear target group positioning and analysis, as well as attractive and valuable content themes and formats, to create a brand's social influence and community atmosphere.
If you want to see the specific cases of relying on the success of various platforms, you can click the "link" to download the full version of the white paper~