For all the contents of the report, the public can read the original article of the "Industry Report Think Tank" or click the menu to download and view the report.
Summary: In the summer heat, UV rays become an invisible killer of skin health. In 2024, sunscreen is no longer just for summer, but a year-round skincare must-have.
The report shows that consumer demand for sunscreen has shifted from a single sunscreen function to a more segmented and specialized one. The three major groups of people, mother and baby, daily life, and outdoor, have their own preferences for sunscreen. Maternal and infant groups pay more attention to the safety of products, and daily people pursue the dual effects of sunscreen and skin nourishment, while outdoor people need high-performance sunscreen and skin care at the same time.
The ingredient upgrade of sunscreen has become a new focus of brand competition. Consumers' focus on sunscreen ingredients is no longer limited to sun protection, but also extends to skincare. The mention of large-sized ingredients such as zinc oxide and vitamin E not only emphasizes the safety of sun protection, but also highlights its skin-nourishing properties.
The scenario-based application of sunscreen products is also becoming more and more obvious. Whether it's daily commuting, outdoor activities, or the sun protection needs of special people, sunscreen brands are striving to provide more specialized products. "Morning eight" sunscreen, military training sunscreen, etc., are all specialized products launched for specific scenarios, to meet the diverse sunscreen needs of consumers.
In terms of marketing gameplay, KOL planting grass is undoubtedly the highlight of sunscreen marketing. Through diversified forms such as plot placement and life records on social platforms, brands can more effectively increase the voice of their products. The corroboration of hard-core evaluation and experimental data has also deepened consumers' awareness of the sunscreen and safety of products.
Judging from the number of interactions and works, hot topics such as "sunscreen recommendation" and "summer must-have" have received extremely high attention and interaction.
Excerpts from the report are set out below
Disclaimer: This platform only collects and shares content, and the copyright of the report belongs to the original writing and publishing agency, which is collected and sorted by the "Industry Report Think Tank", if it involves infringement, please contact us to delete; If you have any doubts about the content of the report, please contact the author or publisher.
ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ