Flat Ads has a global media buy (MediaBuy) business, in order to facilitate advertisers to keep abreast of the latest policies of big media, Flat Ads will organize a monthly update report of big media products, welcome everyone to follow us to keep abreast of the latest industry trends.
1. Meta
1. Reels app promotion now highlights app ratings, reviews, and downloads
To continuously optimise the ad experience and performance on Instagram, Meta has introduced a new feature for Sponsored App ads that allows advertisers to show app ratings, user reviews and downloads in ads on Instagram Reels. This feature will be implemented through advanced enabling creatives, which will allow users to more intuitively understand the quality and popularity of your app, thereby improving the conversion performance of your ads.
Flat Ads explained:
Not only does this feature give overseas users a new perspective on what they see on Instagram, but it also provides more endorsements for agencies and advertisers, making it easier for users to trust ads, which is a great upgrade for a great app product.
2. Adjust the style of multiple ad placements
此前,投放至 Instagram 快拍、Facebook 快拍、Instagram Reels 和 Facebook Reels 版位的轮播进阶赋能型目录广告 (Advantage+ Catalog Carousel Ad) 仅支持使用 1:1 宽高比的创意,目前这些版位已支持使用 9:16 宽高比的创意。
Flat Ads explained:
More placement styles can provide advertisers with more space and flexibility to display their creatives, which can help improve the attractiveness and conversion rate of their ads. In addition, the update also makes the creative aspect ratios supported across Meta's platforms more uniform, so advertisers can improve the efficiency of their creative design.
3. A new way to show ads continuously on Instagram
Meta has launched back-to-back ads in Feed and Reels Push Chains for people to continue to explore the ad experience after interacting with another ad, giving agencies and advertisers more opportunities to reach overseas users who want to discover and consider more business content.
In Instagram feed, stories and Reels, Meta shows ads continuously when there are more relevant and exciting ads to show, while in other cases they show ads sparingly.
These updates include:
1. Tap Video Ad in your Instagram feed to open the Reels push chain, which contains additional ads that have been shown in succession. Given that tapping on an organic video now opens the video in Reels, this update helps create a more consistent user experience between organic content and ads to improve performance.
2. Tap on the multi-agency and advertiser ads in the Instagram feed to open the feed with other ads that have been shown in succession. Ads that have been selected for Instagram feed placements are eligible to appear in feed, regardless of whether they have multi-agency and advertiser advertising features enabled.
Updated 20 advertising guidelines
Meta recently updated its Advertising Standards to be more aligned with our Community Standards. The goal is to increase transparency and to make the review system and external standards more consistent in enforcing and communicating the Community Standards and Advertising Guidelines.
Here are the key changes and descriptions of the 4 policies that have changed the most.
1. Health and Wellness Policy [New Wording + Renaming + Policy Enforcement Change]: This policy will contain the following two policy provisions: 1) weight loss and beauty products and weight loss and cosmetic surgery; and 2) adult products and reproductive health. The following is a summary of key policy enforcement changes. Changes to Prohibited Content:
- Brightening creams that are not advertised as permanently altering skin tone or that act as skin whitening are now allowed to be promoted, with no minimum age requirement for the target audience.
- Before-and-after/side-by-side ads for fitness classes, apps, and performance will be permitted as long as they don't contain physical shaming or negative self-perception signals. Side-by-side ads that show before and after weight loss are still prohibited.
- Side-by-side comparisons will be allowed to depict before and after dental care services, such as teeth whitening and orthodontics (including braces or Invisalign), as long as they do not contain negative self-perception signals that may make people feel bad about themselves.
2. Drug and Pharma Policy [New wording + renaming]: This policy will now include multiple provisions of the Drugs and Pharmaceuticals, High-Risk Drugs, Non-Medical Drugs and Psychedelics, Prescription Drugs, Over-the-Counter Drugs, Marijuana, and Hemp-Derived Products policies. There are no changes to how this policy is enforced.
3. Alcohol [Policy Description]: While there are no changes to how this policy is enforced, we've added additional clarification to further clarify the policy requirements, including prohibiting official agencies and advertisers from advertising ads that promote or reference alcohol in any countries that are not listed/indicated on the policy page.
4. Tobacco and related products [Policy Description]: While there are no changes to how this policy is enforced, we have added additional clarification to further clarify the policy requirements, including that ads must not promote nicotine-free e-cigarettes and health e-cigarettes, and that only anti-smoking ads are allowed to depict smoking or vaping.
2. Google
1. Update to the Policy on Information Disclosure Requirements for Synthetic Content (July 2024)
In July 2024, Google will update the information disclosure requirements for synthetic content under the Political content policy. Advertisers who use synthetic or digitally processed content in their election ads to misrepresent real or realistic people or events must now disclose this by selecting the checkbox in the "Processed or synthesized content" section in their campaign settings.
If an advertiser serves ads in the following formats and checks the boxes above, Google will generate in-ad disclosures for those ads without the advertiser having to provide their own disclosures.
● In-feed ads that appear on mobile phones
● Shorts ads that appear on your phone
● In-stream ads that appear on computers, mobile phones, mobile websites, and TV screens
Advertisers serving other ad formats will also need to check the box above and provide a prominent disclosure. The disclosure must be clear and unambiguous, and it must be placed in a location that the user may notice. Acceptable disclosures vary depending on the context of your ad, but here are some examples:
● Processed or synthesized content.
● This audio is computer-generated.
● This image does not represent a real event.
● This video content is synthetic.
2. Update to the Health and Medicines Policy (August 2024)
In August 2024, Google Ads will update its Healthcare and medicines policy with a certification for campaigns in France that raise public awareness of health and safety. With this update, government-sponsored or reputable nonprofit health advocacy organizations can use prescription drug terms (including opioid pain medication terms) in ad text, landing pages and keywords.
Advertisers will need to apply for certification from Google. Applications for advertisers in France will open on August 27, 2024.
Violating this policy will not result in an immediate account suspension, and Google Ads will issue a warning at least 7 days in advance.
3. TikTok
1. Product Update & Test Recruitment—[VSA/PSA] keyword expansion function is launched
Currently, PSA and VSA automatically optimize ads to include both search and non-search positions; In search traffic, the system mainly uses the keywords of the advertised product name and the keyword of the advertised video title to automatically match the search queries of TikTok users. Some advertisers want to manually upload keywords for matching; As a result, TikTok will start testing the ability to manually enter/upload a list of keywords when creating a PSA/VSA ad group at TTAM.
Opening process: Provide customer name/account ID/account name/delivery country
支持产品:VSA支持; PSA(Specific products 支持、All products 暂时不支持)
2. TTAM's new ad creation process was officially released
Release time: 2024/6/11
Open Region: Worldwide
Advertising objectives: All campaign objectives
Restrictions: For product sales targets, the allowlist begins on May 21; For the Reach objective, advertisers can't create multiple ad groups, but they can still experience new tours.
Ads Manager enhances ad creation and supports streamlined workflows and user-friendly navigation; It enables advertisers to set up and publish campaigns more efficiently when creating or duplicating them.
Create campaigns efficiently on TTAM:
1. Duplicate the ad set and ad during the creation process
2. Flexible creation workflows and tours
3. Create multiple ad groups at once
3、Smart Performance Campaign & iOS 14 DC Campaign 自动规则全量
Release time: 2024/6/11
Open Region: Worldwide
平台:TikTok Ads Manager
Advantage:
1. Improve the efficiency of ad management for SPC and iOS 14 DC advertisers;
2. Save time: Use automated rules to continuously monitor and optimize a large number of campaigns, ad groups, and ads;
3. Reduce costs: Use automated rules to quickly stop ads when they stop monetizing, saving valuable advertising budgets;
4. Scale effectively: Use automated rules to increase ad budgets based on ad performance metrics and allocate more ad dollars to the best-performing ads;
Starting June 11, advertisers will be able to apply automated rules to automatically check and monitor Smart Performance campaigns and iOS 14 DC campaigns
With years of experience in overseas advertising platforms and rich advertising data, Flat Ads can provide advertisers with customized overseas media mix and marketing solutions, effectively improve the advertising effect, and help you easily achieve your marketing goals.
If you have business needs/other cooperation intentions for the above media, please follow the "Flat Ads" official account to contact us.
With 700 million exclusive developer traffic, Flat Ads is the top global traffic media on the Appsflyer advertising platform's comprehensive performance non-travel list, and has been rated as the 2023 Global Marketing Promotion Platform and the 2021~2022 Top Ten Overseas Marketing Platforms. In recent years, Flat Ads has continued to provide the best quality performance marketing, brand promotion and other global marketing and promotion services for hundreds of financial, e-commerce, tools, video platforms, social products, games and other partners through the exclusive developer matrix network and programmatic ad exchange platform, helping advertisers accurately acquire users around the world, enhance brand awareness, achieve growth goals, and provide publishers with efficient monetization. A one-stop solution to maximize revenue.