At 1:30 a.m. on July 27, Beijing time, the World Sports Series officially kicked off! The eyes of the world and the focus of the media are gathered here, and the fierce competition between athletes from all over the world is even more touching. As the world's largest comprehensive sports event, this is not only a feast of sports, but also a consensus that carries the spiritual energy of human beings. Hengshui Laobaigan, a representative brand of Chinese liquor, has insight into the national enthusiasm for sports, focuses on the Paris event, sets off a strong wave of cheering for the Chinese team, resonates emotionally with sports enthusiasts, plays a good "championship atmosphere game", conveys a positive, healthy and high-quality brand image to the world, and fills the brand potential energy.
Break through the circle and pass on the spirit of the champion
In the pursuit of faster, higher and stronger sports arenas, the ownership of gold medals has always attracted much attention, and each gold medal not only represents the highest level of competitive sports, but also highly condenses the champion spirit of courage to challenge and unremitting struggle. The audience who cheered silently and affectionately outside the stadium, with their enthusiasm and support, also constituted an indispensable force behind the glory of the championship. It is based on this insight that since the opening ceremony, Hengshui Laobaigan has issued a cry of "Fierce battle in Paris, toast to victory" for the hard work of athletes through high-frequency and wide-coverage online communication, which fills the competitive atmosphere, drives the public's enthusiasm for sports, and arouses strong emotional resonance.
As a national brand, more than 100 years ago, Hengshui Laobaigan won the "First Class Gold Award" at the world-famous 1915 Panama International Exposition, which is world-renowned. In recent years, Hengshui Laobaigan 1915 has frequently appeared and deeply participated in major occasions such as the World Economic and Environmental Conference, the Yabuli Forum, the Boao Forum for Chinese Entrepreneurs, and the 55th anniversary of the establishment of diplomatic relations between China and France.
In this linkage with global sports events, Hengshui Laobaigan has deepened the emotional connection between the brand and the "champion", realized the successful docking of the brand with the champion spirit and sports connotation, and let the "champion" spirit influence the people who pay attention to sports all over the world, and at the same time pass on its own brand spirit - adhere to quality, inherit and innovate, demand themselves with the spirit of champion, and be the leader of China's liquor industry.
Based on health, focus on champion quality
Chinese athletes have won glory for the country on the world stage, worked the field to add glory to the event, vividly displayed the image of the champion, fully demonstrated the spirit of the champion, and the brand outside the stadium also has its own pursuit of excellence. With a history of more than 2,000 years of brewing, Hengshui Laobaigan has maintained an unremitting pursuit of healthy and high-end liquor, and has unlocked "healthier high-end liquor" under the support of the six passwords of "millennium inheritance, underground tank brewing, small molecule liquor, low fusel oil, health factor and faster decanting", and took the lead in stepping out of the road of quality and health. After years of market cultivation, the image of Hengshui Laobaigan as "first-class gold award" and "healthier high-end liquor" has entered the minds of mainstream consumers, winning more recognition and choice from consumers who pursue healthy drinking methods.
This time, taking advantage of the Paris Sports Competition, the "swipe" at the sports event was exposed, and the infectious emotional energy seized the minds of more sports lovers, and the brand influence of Hengshui Laobaigan in the field of healthy liquor is also rising.
Fight in Paris and toast to victory. In the fierce field of the World Sports Championships, Hengshui Laobaigan "toasted" in the air, achieving emotional resonance with the majority of sports lovers at the spiritual level, and also consolidating the brand image of "healthier high-end liquor". Looking forward to the future, Hengshui Laobaigan will bloom "fancy" on more world stages, showing the profound charm of Chinese liquor.