Located in the Suhewan business district, Jing'an Joy City and Vientiane World have won the love of many citizens and friends, and are now a well-known Internet celebrity commercial agglomeration area in Shanghai, a check-in destination for Chinese and foreign tourists, with a maximum single-day passenger flow of nearly 300,000 people. It is bustling with people and traffic, but everything is busy and orderly, complicated but not chaotic.
Once upon a time, these two major commercial complexes also suffered from many problems such as a large number of surrounding vehicles gathering and parking disorderly, resulting in congestion in the traffic environment and affecting the appearance of the city. From "disorder" to "orderly", from "chaotic" to "clear", what is behind this that has brought about a great transformation of the business environment and boosted the continuous optimization of the business environment?
There are constant complaints, and change is imminent
"In the past, Joy City, to put it mildly, was a joke - the front was shiny, but the back was often a mess." As soon as he mentioned the chaos of vehicle congestion and random parking of people and vehicles, Luan Chengtian, the property security director of Joy City, opened the conversation.
On Wen'an Road, east of Joy City, at the noon rush hour, there are all kinds of electric vehicles of takeaway delivery riders, coupled with shared bicycles parked indiscriminately, and passers-by can be described as "difficult". "Sometimes you can't stop on the sidewalk, you park on the road, and it's so full that it's a whole day." Manager Luan recalled, "At that time, in order to do a good job of guidance, we even helped them stop and move their cars, but unfortunately we repeatedly dissuaded them and had little effect. In order to park, the takeaway brother had many conflicts with the police, urban management, property, and pedestrians. ”
"In the past, when it was the noon rush hour here, the cars were parked in a mess, and not only passers-by were not satisfied, but we were also not satisfied." Master Shi, a delivery man who has been delivering food nearby, said, "Originally, the time to take orders and pick up food was very tight, and I couldn't find a place to park, so I was very anxious to be fined for overtime." ”
How to solve this long-term "disorderly" state, create a safer, cleaner and more comfortable traffic environment around the business district, and create a civilized, harmonious and orderly business district image? It has become a "big event" in the streets of North Station.
Joy City temporary stop point +4!
The pick-up became faster, and the little brother was more willing to come
Last year, the North Station Street led the traffic police department and the property in the business district to demarcate 4 temporary parking points for express delivery in Wen'an Road and Qipu Road around Joy City after field research and preliminary planning, and added guidance signs.
These four points are not set up randomly, but carefully selected according to the flow line of the takeaway brother's pick-up, and the optimal balance between "standardized stopping" and "convenient delivery" is found. For example, two of the parking spots are located close to the Joy City unloading area, and from here you can enter the building to pick up food without having to go through the lobby detour, making the pick-up journey shorter and faster. At the same time, the two freight elevators in the unloading area also run faster than the passenger elevators, making it more convenient and worry-free for takeaway brothers to deliver food.
"If it's windy and rainy, the takeaway guy wears a hat and a wet raincoat, and squeezes up and down the elevator with the customer, which will also affect the customer's shopping experience, which is a win-win move." Manager Luan said that it is close and the distance is short; There are vacancies and guides. "The takeaway guys also feel that it is more convenient than before, and they will naturally take the initiative to regulate parking."
Referring to these newly designated temporary parking spots, Master Shi praised again and again, "These four points correspond to different catering areas in Joy City, and we park our cars at the corresponding nearest points according to the location of the business." Excluding the waiting time, you can get your meal in about 1 minute, which is faster than before. ”
"The property, co-management, and merchants are very friendly to us, and after the adjustment, it has given us more convenience, and we are more willing to run here, with more orders, good business and more income." Master Shi smiled and said, "I don't want to let me stop now." ”
After the change, the newly put into use office building of Huineng Joy Center, which is only one street away from Joy City, has also been stained. According to the relevant person in charge of the street, a large number of non-motorized vehicles were parked at the entrance of Dayue Center in the past, which was very unsightly while affecting the entry and exit, greatly reducing the image of the building, and even affecting the investment of office buildings. After the standardization, the entrance of the current Dayue Center is clean and refreshing, and the urban environment is getting better and better, which is also the embodiment of the soft power of investment promotion.
Vientiane World Temporary Stopping Point +3!
The contradictions between the parties were easily resolved
Vientiane World, which is not far from Joy City, has also become a pain point in the management of shopping malls because of the problem of non-motorized vehicles parking. The property initially had to be "one size fits all" to prohibit parking. As a result, some takeaway brothers refused to accept orders from merchants in Vientiane World, and now, the merchants are unhappy, how to do business? They have "protested" to the property.
Yao Mian, general manager of Suhewan Vientiane World Property, hurriedly asked the street for help. "The leading traffic police department of the North Station Street and our property management party conducted a field investigation and study of the habitual movement of the takeaway brother, consulted the little brother's opinions, and finally planned 3 express takeaway temporary parking points around Vientiane World (Fujian North Road/Tiantong Road, middle section of Tiantong Road, Zhejiang Road/Tiantong Road) to guide the takeaway brother to temporarily park at a fixed point."
"These 3 points are close to the east and west entrances and exits of the shopping mall, it is very convenient to take out food, parking and food in one go, and also specially opened up a ramp along the street, which is more convenient for the little brother to park back and forth, which greatly reduces the phenomenon of random parking and solves a lot of problems at once." Yao Mian said.
Not so easy, how to do it?
The reporter learned that adding new non-motor vehicle parking points is not as easy as imagined. Zhejiang Road/Tiantong Road parking point is next to the "Shenyuli" historical protection building, how to protect the cityscape, solve the parking chaos and improve the city environment? The North Station Street cooperated with relevant functional departments to communicate many times and finally reached a consensus. The street has also renovated part of the parking pavement, and the parking area has been divided by side bricks instead of marking, and the parking has been refined and standardized, so as to further optimize the business district environment and improve the happiness and satisfaction of the masses.
Not only the setup, but also the follow-up management is more important. It is reported that the North Station Street and the three major bike-sharing companies have strengthened communication, not actively put shared bicycles at these 7 temporary parking points, and give more space to the electric vehicles of express delivery riders, so as to solve the problem of disorderly parking of vehicles from the source. The sidewalks are opened, and the surrounding area of the business district can be kept in order as much as possible. "Under the condition that the total amount remains unchanged, through the optimization of the structural flow line and the overall coordination of relevant resources, the contradiction will be naturally solved." The relevant person in charge of the North Station Street said.
With parking "small fulcrum",
Leverage the "great optimization" of the business environment.
Since the establishment of the Suhe Bay Waterfront Demonstration Zone, Beizhan Street has adhered to the optimization of the business environment as a "key move" to promote high-quality development, and strived to enhance the "soft power" of the business district environment, so as to promote the development of the world-class waterfront business district agglomeration area of Suhe Bay with the "endless excellence" of the business environment.
North Station Street Representation
With "refined management" as the starting point, we will take multiple measures to solve the urgent and difficult problems of the masses and enterprises, optimize the business environment to unblock the blockages, solve difficulties and eliminate pain points, enhance the sense of identity and gain of the landing enterprises in the Suhe Bay area, and help the high-quality development of the regional economy.
Source: Jing'an, Shanghai