Xiaomi's founder Lei Jun currently has more than 28.2 million fans on Douyin, and almost every type of video released can become popular, which can be said to be a top Internet celebrity entrepreneur.
In Lei Jun's videos or live broadcasts, some non-Xiaomi products are often popular, from five-yuan watermelon, hot sauce, to 100-yuan sunscreen clothing, as long as they appear, they can basically sell out.
Relevant brands quickly added the words "Lei Jun with the same style" in front of the product, hoping to catch this splashing traffic.
In addition, enter "Lei Jun" in the search bar of the Douyin App, and the system will even automatically recommend keywords such as "Lei Jun's same sunscreen clothing", "Lei Jun's same hot sauce", "Lei Jun's same backpack", "Lei Jun's same coat" and other keywords.
In the face of such a strong ability to carry goods, local cultural and tourism bureaus have come down one after another, introducing local characteristics and inviting Lei Jun to the local area.
It is worth mentioning that Lei Jun responded to netizens in the live broadcast of the return of the 2024 annual speech to let him take some business orders to "subsidize the family".
Lei Jun said that in fact, he also wants to receive business orders, but so far there is no business order.
Lei Jun said that all the products he has introduced so far are not commercial orders, but are recommended by his own recognized and favorite products.
(Source: Fast Technology)