In the mixed doubles final of the table tennis at the Paris Olympics, China's Shatou combination (Wang Chuqin and Sun Yingsha) defeated North Korea and won the sixth gold medal for the Chinese team.
The audience was worried about it, and Shatou staged a trouser pull.
It's not that the netizen's head is crooked, but it is said that Li Ning's shorts are crooked.
Originally, netizens were watching the Shatou competition seriously, but when they saw the scene of pulling shorts, they couldn't hold back.
In addition, during the same period, other netizens also archaeological past Shatou competition videos and found that "pulling pants" was not accidental.
So some editing classmates cut this scene into a "copy and paste" clip, and Sasha was also pulling her head after pulling her head......
Source: Xiaoying Entertainment
Kakaka also has the phenomenon of human-to-human transmission, Shatou Kaxiao's father is also carded, and Kakaka looks like Kapibala.
Source: FM93 Traffic Voice
I understand that a family should be neat, but why do I pull my pants when I stop.
are saying that the Shatou combination has been too good in recent years, and they have killed all sides together from the Youth Olympic Games to the Olympic Games.
Could it be that two people have been together for a long time, and finally live like each other.
Thinking of hurdler Wu Yanni, she always shows the signature action of "index finger pointing to the sky" before every game.
Source: Maizi's brother QaQ
Could it be that the wind of hurdle metaphysics is finally blowing on the national soldiers, which is the signature posture of the magic weapon for victory.
Source: Xiaoying Entertainment
Although the game also depends on a bit of luck in addition to hard work, the only explanation that everyone can think of is:
Pants jammed in the butt seam.
The pants are awkward to wear, and it is more comfortable to pull them.
So netizens found out that this was the shorts provided by Li Ning, and some couldn't help but change the name of the pants:
Stuck fart pull-up pants.
Source: Drama chaser Radish Head
Kapibala saw that he was going to be silent: When did I change my name?
Source: Xiaoying Entertainment
Li Ning woke up and felt that the sky had fallen: a niche way to collapse houses.
Antai also came to join in the fun: it was forwarded under the skin.
Source: @肛泰官方微博
There are also representatives of the shell class who have come out to popularize science.
Source: Fruit Shell
Is there anyone who will take care of Li Ning shorts? After Shatou's shorts became popular, netizens quarreled into two factions:
Some people think that Li Ning should reflect on and improve the design.
Some people think that it may be a problem with underwear, and Li Ning does not carry this pot.
Anta won by lying down accidentally.
It is doubtful whether Li Ning is a design ghost, but netizens must be named a ghost and a design ghost.
Who would have thought that the faster response speed than Li Ning's public relations was the speed of netizens chasing hot spots and Yiwu.
After the video of Shatou group pulling pants was spread crazy, folk illustrators immediately came out with pictures to restore the scene.
Source: @旧城故事
It is said that what is even more unique is a treasure and Yiwu, Shatou pants and pants with the same small pendant has been out of the street, and Yiwu deserves to make money.
Source: When you meet, you will have a long relationship with a smile/Xiaohongshu netizens
This reminds me of Huang Yuting's same card, which is said to have sold nearly 600,000 in 2 days.
From Yang Qian's duck hairpin, Sister Atiao's same hairpin to the fart seam pants, you can always trust the speed of Yiwu.
Although netizens ridiculed Li Ning for collapsing a very new house, I felt that I was rubbed by Li Ning, and the popularity of the harvest was real.
First of all, Kapibala is a well-deserved popular Internet celebrity.
Although Li Ning relied on "farts and pants" to get out of the circle, he also rubbed Kapibala by rounding.
According to the 3B principle of advertising, advertisements with cute animal images are easy to win the attention of consumers.
Cute pet marketing can be said to be a marketing trick that will never go out of style, and we also see animals unexpectedly become popular every year.
In the past two years, Kapibala has also been a member of the circle.
With short limbs, a round body, and nostrils facing the sky, it looks good rua.
Source: Captain Jack Fantasy Animal World (Video Number)
In addition, he always poses that he can't wake up and has ten points of Buddha (bǐn) system, who doesn't feel like he is acting in his mental state after watching it.
Speaking of Kapibala, we have to say Lei Jun.
Lei Jun posted a video not long ago to share his philosophy of life, which mentioned that he should learn from Kapibala as a man, and he was in awe of Kapibala, because Kapibala has two characteristics:
One is emotionally stable, and the other is to make a lot of friends and make few enemies.
Source: @雷军抖音
Even Lei Jun officially stamped and recognized Kapibala, which shows that Kapibala's Internet celebrity effect is not covered.
In addition to Lei Jun, many brands are also taking advantage of Kapibala marketing.
Heytea adopted the capibara capybara "Almond" of Hongshan Zoo, and Pizza Hut co-branded Capibala, which is not a play of "pet marketing".
Source: Weibo @Pizza Hut
If you want to know what is the most important thing to participate in a large-scale world event such as the Olympics, it must be a stable mentality.
If there was a piece of equipment that provided stable emotional value, wouldn't it be like a god assisting?
What are the characteristics of Kapibala, emotional stability + relaxation!
Isn't the mentality of this game in line with Kapibala's selling point?
Although Li Ning shorts were ridiculed as "Kapibala" this time, they also rubbed off on the popularity of Internet celebrities and provided emotional value for everyone.
If Li Ning can still launch Kapibala concept pants at this time and catch this wave of wealth, why not use the most cute way to do the most stalky public relations.
Secondly, the Paris Olympics track is too crowded, and it is difficult for brands to get a unique cake.
From the opening ceremony to the first gold medal of the Olympic Games, hot searches are flying all over the sky, the audience can't see enough, they can't see enough, they can't see enough, and the brand can't rub it at all.
The layman was concerned about the opening ceremony, and the demons danced wildly and silenced Yang Magan, shocked that the post-00s won the gold medal by doing dry food, and were busy comforting Yufei not to cry.
Source: Phoenix-winged golden helmet pan demon light
Insiders appreciate the opening theme film made by Mengniu Zhang Yimou's director team, complaining about how hard LV is and confusing the Paris Olympics sponsors to withdraw their funds.
Source: @影娱小可爱
The Paris Olympic track was packed, which meant that consumers didn't have much room left for brands.
Instead of following the trend of sponsorship or filming, brands may be more conducive to their own outing, and truly take advantage of the Olympics to occupy the mental highland of users.
Just like Yili and Gree, they have found a small world of Olympic marketing that fits their own brands:
Gree sent air conditioners to the Paris Olympics to cool off, which aroused heated discussions about whether to send the media or the Chinese team; Yili played the logo of the Paris Olympic Games, and officially announced Lu Yu as "Yili Paris Viewing Ambassador".
Source: @伊利 official micro video
The same is true for Li Ning, successfully relying on a pair of shorts with a stalk to win the public's attention, which is also a kind of marketing that relies on niche topics to get out of the circle, which is better than being drowned out by noisy marketing voices.
In the end, the traffic of the Shatou combination promoted by Li Ning is too top.
In fact, as a brand that provides table tennis team clothing, Li Ning is not without big publicity.
For example, with the theme of #In My Name#, it has been promoted on the official Weibo to accompany the Chinese table tennis team for many years; From the warm-up of the table tennis mixed doubles final to the championship, he has been cheering for Sha Fa.
Source: @李宁官方方微博
But sponsored advertising is also a process that needs to be reinforced.
The communication effect of the advertising mechanism is divided into four processes: informing, persuading, reminding, and reinforcing.
The advertising audience is divided into three categories: high-frequency consumers, low-frequency consumers, and non-consumers.
This also shows that in the crowded Olympic marketing period, no matter how loud the advertising is, there are always viewers who don't know what the brand is sponsoring.
On the basis of the early advertising, it is obvious that Li Ning once again increased its brand exposure with Shatou shorts.
After the table tennis mixed doubles final, Shatou's hot search exploded a few, coupled with the promotion of the topic of pulling pants, many netizens picked up the shorts provided by Li Ning.
You must know that Shatou's combination traffic is very top, and it does not lose traffic stars at all. It is said that at the finals, many fans wearing Li Ning T-shirts came to cheer for them.
Source: @微博体育
Sponsoring sports players has always been the traffic entrance for brand sports marketing, gathering fans of sports players in this traffic pool, so that brands can turn fans into potential brand users and realize traffic monetization.
So this wave of Li Ning can be said to have made a lot of money.
It is suggested that Li Ning might as well catch the sky's falling traffic and play with the stalks, and launch a new product on the topic of "Kapibala" to strengthen the long-tail effect.
Of course, whether it is looking for IP related to the Olympics and sports, or looking for relevant athletes to endorse on the platform, the premise is to find the right fit between the brand and the Olympic spirit, and consumers will pay.