As an emerging profession, online anchors have been officially recognized by the state and included in the occupational classification dictionary, which has a positive impact on solving the problem of employment difficulties. According to a report on July 31, 2024, the Ministry of Human Resources and Social Security and other departments officially identified online anchors as a new national profession and clearly defined their job content. This measure not only means that online anchors have been recognized at the national level, but also shows that practitioners can enjoy relevant policies such as national vocational skills training subsidies and vocational skills appraisal subsidies.
As of the end of 2023, there were 15.08 million professional online anchors in China. The rise of this profession is closely related to the continuous growth of the scale of online audiovisual users. According to the Research Report on the Development of Online Audiovisual in China (2024), as of December 2023, the number of online audiovisual users in China has reached 1.074 billion, and the number of online live broadcast users has reached 816 million. This shows that there is a huge market and user base behind the online anchor profession.
In addition, the development of the online anchor profession has also driven employment opportunities in related industry chains, such as live broadcast e-commerce, rural revitalization, education and training and other fields. Through live broadcasting, sharing life, and passing on knowledge, online anchors not only achieve personal career development, but also create more employment opportunities for the society. Zhou Guangsu, deputy dean of the China Employment and People's Livelihood Research Institute of Chinese University, believes that short videos and live broadcasts, as representatives of new productivity and production relations, have digitally empowered and upgraded traditional business formats, driving a significant expansion of employment scale.
To sum up, the network anchor has become a new profession, which has a certain positive effect on solving the problem of employment difficulties. It not only provides practitioners with national-level policy support and vocational skills training, but also creates diversified employment opportunities for the society through its huge user base and market demand. However, the development of this profession also needs to be further regulated and guided to ensure its healthy and orderly development and make greater contributions to the growth of the social employment reservoir.
With the rapid development of Internet technology, online anchors have risen rapidly as a new profession. They interact with the audience through the live broadcast platform, share their lives, pass on knowledge, promote products, etc., and attract a large number of fans. The emergence of online anchors not only enriches people's entertainment life, but also provides many people with opportunities to show their talents and realize their dreams. Nowadays, online anchoring has become a profession that has received widespread attention, and more and more people are choosing to join this industry.
The vigorous development of the online anchor industry has benefited from the continuous progress and popularization of Internet technology. With the advent of the 5G era, the network speed and stability have been greatly improved, providing a better development environment for network anchors. At the same time, the popularity of smartphones, computers and other devices has made more and more people able to access the content of online anchors. In addition, the intensification of competition on major live streaming platforms has also provided more opportunities for online anchors to display and earn income.
The prosperity of the online anchor industry is of great significance to solve the problem of employment difficulties.
First of all, as a flexible form of employment, online anchors offer part-time or full-time job opportunities for many people. Especially for those who find it difficult to find a job in traditional industries due to age, gender, education, etc., online anchors have become a way for them to realize their self-worth. Secondly, the development of the online anchor industry has driven the development of related industrial chains, such as live broadcast equipment manufacturing, live broadcast platform operation, live broadcast content planning, etc., creating a large number of jobs for the society.
However, the rapid development of the online anchor industry has also brought some problems. In order to pursue clicks and attention, some online anchors do not hesitate to use vulgar, spoof and other means to attract attention, which has a negative impact on society. In addition, some minors are addicted to watching live broadcasts, which affects their learning and growth. Therefore, for the online anchor industry, we need to strengthen supervision and guidance to ensure its healthy and orderly development.
First of all, the government and relevant departments should increase the supervision of the online anchor industry, formulate corresponding laws and regulations, and regulate the behavior of online anchors. Online anchors who violate laws and regulations should be severely punished in accordance with law to set an example. At the same time, it is necessary to strengthen the protection of minors, restrict their consumption behavior on live broadcast platforms, and prevent them from indulging in watching live broadcasts.
Second, live-streaming platforms should strengthen self-discipline, improve review mechanisms, and strictly control the content of online anchors. Live broadcasts of suspected vulgar, spoofs, and other negative content should be promptly removed from the shelves. At the same time, it is necessary to strengthen the training and guidance of online anchors, improve their quality and ability, and enable them to create more valuable and meaningful content.
Finally, all sectors of society should work together to create a good online environment and encourage and support outstanding online anchors to stand out. For those live broadcast content that spreads positive energy and has educational significance, it is necessary to affirm and promote it, so that more people can benefit. At the same time, it is necessary to strengthen the care and help for online anchors, pay attention to their mental health and growth needs, and provide them with a good space for development.
In short, the emergence of network anchors as a new profession provides new ideas for solving the problem of employment difficulties. We should fully recognize the potential and value of the online anchor industry, strengthen supervision and guidance for it, promote its healthy and orderly development, and create more employment opportunities and value for the society. At the same time, we also expect online anchors to cherish their career opportunities, strive to improve their quality and ability, bring more high-quality live content to the audience, and transmit positive energy to the society.
With the continuous development of technology, the future online anchor industry will show a trend of more diversification and personalization. On the one hand, with the maturity and application of virtual reality (VR), augmented reality (AR) and other technologies, online anchors will have the opportunity to bring a more immersive live broadcast experience to the audience. On the other hand, with the advancement of artificial intelligence (AI) technology, online anchors may be able to use avatars and intelligent voice technology to achieve more diverse live content innovation.
In this process, we must fully understand the development potential and challenges of the online anchor industry, not only seize the opportunity to promote the development of the industry, but also pay attention to possible problems and solve them in a timely manner. Only in this way can we witness the bright future of the online anchor industry and contribute to building a more harmonious and prosperous society.
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