From January to June this year, Maserati sales plummeted by more than 50% compared to the same period last year to just 6,500 units, with an adjusted operating loss of 82 million euros. And Stellantis CEO Carlos Tavares also previously said: "If they don't make money, we will shut them down." We can't afford brands that don't make money. ”
According to a statement issued by Stellantis Group on July 30, it remains committed to keeping Maserati in its portfolio; And revealed: "Stellantis reaffirms its strong commitment to the bright future of Maserati, a luxury brand unique among the 14 Stellantis brands. ”
According to overseas media, the decline in Maserati sales is somewhat surprising, because the current GranTurismo is very different from its alternative model. The entry-level Grecale SUV is expected to become the brand's best-selling model and help it achieve annual sales of 100,000 units; The replacement of the Quattroporte and Ghibli sedans is still slowly underway.