In order to promote automobile consumption, the national car trade-in policy and the Shanghai car replacement subsidy policy have been released one after another. The reporter recently visited Changning shopping malls and neighborhoods and found that many car brands have also launched promotional activities to provide more discounts for citizens to buy cars.
Located on the B2 floor of the Longemont City Life Center, the new energy vehicle block has recently opened many new stores. Among them, Volkswagen ID. The UNYX Experience Center, with black and gold as the main color, includes a coffee bar, a life boutique display area, a product experience area, a business negotiation area, etc., creating an immersive offline social and leisure space and a car purchase experience scene for citizens.
Occupying the "C spot" in the store is Volkswagen's first intelligent electric coupe SUV "ID. Yozhong", with a price range of 209,900 yuan to 249,900 yuan. This car is specially built for young urban users, the first use of the gold Volkswagen logo, the coupe design is full of dynamics, there are a total of three versions: Pro long range, Ultra long range, and Max high performance.
The new store opened, and the brand and Longemont joined hands to launch car purchase benefits. From now until August 4, citizens who buy cars in the store can go to the service desk on the second floor with the sales contract to receive cash coupons worth 1,000 yuan. Each person can only participate in 1 event during the promotion period. Cash coupons are retail coupons and shopping coupons of designated merchants, and the specific list of merchants can be found on the Longemont WeChat official account.
Some car brands in the neighborhood have also prepared car purchase discounts for specific groups of people. For example, the Hyper Hao Bolong Dream Store has launched exclusive subsidies for special groups such as medical staff, teachers, firefighters, and police officers, and all models in the store participate. Haobo is a brand of GAC Aion, which owns a variety of models such as the medium and large luxury pure electric SUV "HT" and the medium and large sports sedan "GT", with prices starting at 203,900 yuan. The brand has opened up five major charging service providers such as "Cloud Fast Charging", and users can enjoy free charging services for life when they buy a car.
In front of many car brand stores in the neighborhood, posters of preferential activities are placed. Ora, founded in combination with the research and development of female customer groups, the "Good Cat" model of the brand Longemont store has a down payment of only 28,888 yuan for the recent purchase of a car, and the full purchase price is as low as 89,800 yuan. The "Good Cat" is Ora's first model, and at the brand's Longemont store, the model sells more than 30 units per month. Its sleek lines and jelly-coloured body are designed to match the interior style. The car can automatically follow the car at different speeds, and the driving and parking are also very intelligent.
At present, nearly 20 popular brands such as Xpeng, Zeekr, BYD, VOY, SMART, Jiyue, and Lynk & Co have gathered nearly 20 popular brands such as Xpeng, Zeekr, BYD, VOY, SMART, Jiyue, and Lynk & Co, and the one-stop car selection and test drive experience service has been well received. Next, Longemont will also introduce humanoid robots, relying on scientific and technological technology, to provide citizens with intelligent car purchase guide services and improve the car purchase experience and satisfaction. During Saturdays and Sundays, Dragon Dream will also hold AI robot interactive activities in the neighborhood.
In Changning, it has become a trend to go into shopping malls to buy your favorite car. In Raffles City, Changning, many spaces on the first floor of the mall have been renovated into car buying scenes. The recently reopened Great Wall Express is located on the first floor of the eastern area of the mall, and the store displays a number of new cars from the preferred brands.
The flagship model of Great Wall Motor's tank brand, the "Tank 700 Hi4-T", attracts passing citizens to stop by with its off-road vehicle body lines and appearance. It is understood that there are 3 versions of the model, which can calmly adapt to extreme cold, high temperature, high altitude and other scenarios, and easily cope with road conditions such as cities, deserts, and mud grounds, with a price starting at 428,000 yuan.
The Zhiji Automobile Experience Center on the side has also recently launched a number of car purchase privileges, including: Zhiji L6 exclusive rights and interests for summer users, with a preferential price of 204,900 yuan, and the discount will last until the end of August. The vehicle is equipped with a double-layer intelligent heat-insulated panoramic canopy, with good thermal insulation performance, and is a smart electric car tailored for summer travel.
In addition to the new car brand stores in the mall, there are also many old 4S stores in the Changning area, and the SAIC Roewe 4S store at No. 597 Tianshan Road is one of them. Its car showroom is open and bright, displaying models such as the Roewe D7 EV and Roewe D7 DMH, with prices starting at 109,800 yuan.
According to the staff, SAIC Passenger Vehicle recently launched the "Super Safety Core Commitment", including the "Three-Electric Lifetime Warranty" with unlimited mileage and unlimited first owner, and the "zero combustion guarantee" for worry-free replacement, such as spontaneous combustion within 20 working days. This commitment has strongly promoted the increase in the value retention rate of vehicles and helped store sales.
Located in the west of Changning, the Bailian Automobile New Energy Vehicle Experience Hall located in the western suburbs of Bailian Shopping Center has been unveiled simultaneously since the renovation and upgrading of the shopping mall, which is another car purchase space in Changning where auto sales brands are concentrated. The museum integrates consumer experience, leisure and entertainment, and salon interaction, gathering brands such as SAIC Volkswagen, SAIC MG, Zhiji Automobile, Feifan Automobile, Nezha Automobile, etc., and citizens who want to buy a car can also choose their favorite models here.
National car trade-in policy
In accordance with the unified deployment of the national implementation of vehicle trade-in, in 2024, individual consumers will be given a one-time fixed subsidy for scrapping fuel passenger vehicles with emission standards of China III and below or new energy passenger vehicles registered before April 30, 2018, and purchasing eligible new energy passenger vehicles or fuel passenger vehicles. Among them, for scrapping the above two types of old cars and purchasing new energy passenger vehicles, a subsidy of 10,000 yuan; For scrapping fuel passenger cars with emission standards of China III and below and purchasing fuel passenger cars with a displacement of 2.0 liters and below, a subsidy of 7,000 yuan will be provided.
Shanghai car replacement subsidy policy
In 2024, a new round of implementation rules for car trade-in in the city will be implemented. For eligible individual users who purchase China VIB fuel passenger cars with trade-in, individual users will be given a one-time car purchase subsidy. Among them, if the emission standard of old cars is China IV and below, the subsidy is 4,000 yuan; If the emission standard of the old car is China V, the subsidy is 2,800 yuan. For eligible individual users to buy pure electric passenger cars with the old for new, individual users will be given a one-time subsidy of 10,000 yuan for car purchase. For car owners who are in line with both national policies and municipal policies, they are supported to apply for relevant subsidies at the same time.
Some of the pictures are data maps Written / Photography: Li Songnan
Editor: Li Bingqian
Editor-in-charge: Yan Wenbin
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