In order to urge online livestreaming platforms to implement entity responsibility
Strengthen the management of online anchors' conduct
Promote the healthy and orderly development of the online live streaming industry
recently
The Cyberspace Administration of China (CAC) issued a special notice
Nationwide deployment
1-month "Clear and · webcast field
False and vulgar chaos rectification".
This special action focuses on falsehood and vulgarity in the field of online live broadcasting, focusing on rectifying five types of outstanding problems. The first is to fabricate false scenes and characters, and bring goods marketing without a bottom line. fabricate false scenarios such as "poverty alleviation", "helping farmers" and "illness", and induce netizens to buy low-quality and shoddy goods by "pretending to be poor" and "selling miserably". Use the images of minors, the disabled, and the elderly who are lonely and widowed to attract fans and attract traffic. Posing for photos to fabricate fake social hotspots and waste public resources. Second, "pseudo-science" and "pseudo-knowledge" confuse the public. Impersonating professionals in the fields of finance, education, medical care, and justice, and providing so-called "professional services" to sell goods and classes, and carrying out improper marketing. Distorting the concept of marriage in the name of "emotional counseling" and "marriage and love military advisor". The third is to disseminate "soft pornography" information. During the live broadcast, revealing clothing, deliberately displaying actions with sexual innuendo or sexual provocation, verbal provocation, and publishing "soft pornography", "rubbing edges", and "yellowing" content, seriously damaging the live broadcast ecology. Illegal and negative information is disseminated by displaying QR codes in live broadcasts, publishing contact information or URL links in the comment area, and other forms of illegal drainage. Fourth, it disrupts social order and infringes on the rights and interests of others. In the live broadcast interaction, foul language, trampling and provoking each other, attacking and insulting, deliberately creating an atmosphere of conflict and confrontation, and stimulating rewards. Chasing, intercepting, or harassing others live and disrupting public order. Using insulting, violent, vulgar and bottomless punishment methods to attract attention and earn traffic, violating social order and good customs, and inducing high rewards. Fifth, it deceives consumers and sells counterfeit and shoddy goods. Concoct fake data such as the number of fans, views, likes, and transactions to create the illusion of grabbing orders and hitting the scene. Excessively exaggerate the "efficacy" of goods, exaggerate the functions of food and health care products, and mislead consumers. Selling counterfeit goods under the banner of "special supply" and so on.
The relevant responsible comrades of the Central Cyberspace Administration stressed that local internet information departments should fully understand the importance of the special action, carefully organize and deploy, comprehensively investigate and rectify, and solidly promote implementation. Through carrying out special actions to supervise and guide territorial website platforms, the first is to strengthen the standardized management of online anchors. Strengthen the management of professional credential certifications, and in fields such as finance, education, health care, and justice, which require a higher level of professionalism, strengthen verification of anchor qualifications, and display the names of certification materials such as their service qualifications, professional qualifications, and professional backgrounds in a conspicuous position, add labels to the field to which they belong, and strictly handle accounts that do not have certification qualifications or carry out live broadcasts under the guise of professionals in accordance with laws and regulations. The second is to strengthen the norms of user behavior. Guide and regulate the civilized interaction and rational expression of online livestreaming users in accordance with laws and regulations. Strengthen the management of comment sessions, strictly addressing negative conduct such as foul language, attacks and abuse in live interactive sessions. Guide users to consume reasonably and avoid irrational rewards. The third is to optimize the recommendation mechanism. Strengthen the management of algorithmic recommendations and traffic allocation, and optimize the traffic allocation mechanism. Increase the extent of support for high-quality anchors and high-quality content traffic, increase the guidance of mainstream values, resolutely stop the problems of "traffic to evil" and "bad money driving out good money", and promote the healthy and orderly development of the online live broadcast industry.
Producer丨Xiaodong Editor丨Xiaolu
Editor-in-Chief丨Xiaofei Editor丨Xiaoxin