In the middle of summer, the hundred miles of rhododendrons, the green water and green mountains hide endless coolness and comfort. The rapids of the Medes River, the verdant mountains, the ethereal and distant birdsong from time to time, and the cool and comfortable summer scenery attract tourists from all over the world to check in and escape the heat. In Fangjiaping Scenic Area, a variety of entertainment projects such as tubular block cars, net pocket suspension bridges, all-terrain off-road vehicles, rainbow slides, and horseback riding make tourists linger.
When night falls, the first phase of Shiniu Square in Pengcheng Street, Baili Rhododendron Management District, Bijie City is crowded, and with the music sounding, the "Thousand People" square dance will decorate the night of Baili Rhododendron in midsummer. Not only that, Baili Rhododendron also specially held the "old neighborhood" to return to the hometown for the summer season to welcome the "old neighborhood" from afar.
"It's so caring, we have performances, we have activities, treat us like family, it's very happy, the event is very popular, everyone is very enthusiastic, I hope more and more people come here." Ms. Lin, a tourist from Meishan, Sichuan, who came to Baili Rhododendron for summer vacation in the second year, said.
As the "old neighborhood" of Baili Rhododendron, Cheng Huilan, a tourist from Luzhou, Sichuan, enjoys it: "I have come here for a few years to escape the summer, there are many activities, singing and dancing constantly, the people here are enthusiastic and generous, everyone dances around the bonfire together, which not only exercises the body, but also has a taste of life." ”
The average altitude is 1650 meters, the forest coverage rate is 64.62%, the annual average temperature is 14.8 °C, the average summer temperature is 19 °C, and the negative oxygen ions in the air are more than 16,000 per cubic centimeter. Baili Rhododendron is not only famous for being the world's largest natural rhododendron sea, but also favored by summer tourists because of its comfortable climate and ecology. Every summer, tourists from all over the world gather here to enjoy the beautiful scenery and delicious food.
As of July 14, tourists from 28 provinces across the country came to Baili Rhododendron for summer vacation. In addition to enjoying flowers and escaping the heat, Baili Rhododendron is also a good place for many tourists to enjoy outdoor sports and leisure.
In order to further promote the brand development and popularity of Baili Rhododendron summer tourism destination, continuously enrich the tourism industry, and rapidly expand the summer tourism market, in early July, Baili Rhododendron held the "Happy Self-driving · Cool Summer" 2024 China Baili Rhododendron First Summer Camping Conference, and organized exhibitors to cruise to Pudi Scenic Area and Fangjiaping Scenic Area, which attracted the majority of outdoor tourism enthusiasts, self-driving enthusiasts, RV camping enthusiasts to Baili Rhododendron Tourism and Summer Vacation.
The cool weather and fresh air allow travelers to enjoy the beautiful scenery of Baili Rhododendron while enjoying the fun of summer cool RV cruise. "The coolness of the hundred-mile rhododendron is extraordinary, the mountains and rivers are beautiful, and the summer of 19 degrees Celsius is worthy of its name." Yang Shilan, a summer camping tourist in Chongqing, said.
Luo Dan, deputy director of the Tourism Bureau of Baili Rhododendron Management Area, introduced that from "flowers bloom and tourists arrive, flowers fall in the spring and mountains" to "a flower capital, half of the city, Sichuan and Chongqing people" and then to today's visitors from all over the world, Baili Rhododendron continues to seize opportunities and give full play to its advantages in the development, relying on the ecological culture, folk traditional culture and red cultural resources of the whole region, enriching industrial elements, extending the industrial chain, building a diversified tourism industry development pattern, and boosting the high-quality development of tourism.
National Ecological Run, Mountain Bike Invitational Race, "June Sixth" National Cultural Festival...... Rich cultural and sports events and a variety of folk activities allow tourists to enjoy the comfortable climate and ecology of Baili Rhododendron not only in a variety of activities.
"It feels very comfortable here, the negative oxygen ions are very high, the weather is not humid, and the people who come here feel very comfortable and feel very comfortable." Beginning with the flowers, close to culture, in line with the climate, long in the folk customs, and sincere to live in sojourn. From "encountering" Baili Rhododendron to "falling in love" with Baili Rhododendron, this year is the fifth year that Liu Guizhen, a tourist from Leshan, Sichuan, and her family have come to Baili Rhododendron for summer vacation.
From the improvement of service quality to the optimization of industrial layout, Baili Rhododendron has always been based on the needs of tourists, and continues to make efforts in enriching tourism experience, improving infrastructure, and improving service experience.
In recent years, Baili Rhododendron has continued to make good use of "natural treasures and cultural treasures", firmly grasped the "two exchange strategy" of market for industry and resources for investment, and did a good job of "outside the flowering period, outside the flower area", continued to enrich the elements of cultural and sports events, improve the quality of the tourism industry, and promote the development of a number of "random" resources such as Fangjiaping and Yishan Flower Valley with the "special" resources of rhododendrons, and the development of tourism has continuously taken new steps, achieved new results and created a new situation.
Taking advantage of the east wind of building a world-class tourist attraction, Baili Rhododendron is gradually changing from "seeing the scenery" to "micro-vacation, slow leisure, fireworks, and night economy", realizing that "flower season tour" has become "four-season tour", and "scenic tour" has been upgraded to "all-for-one tour", and the tourism industry is booming. A tourism product supply system of spring flower appreciation, summer summer retreat, autumn fitness, and winter spring soaking is taking shape and growing in Baili Rhododendron.