Shenzhen Business Daily • Reading Client Reporter Liu Fang Correspondent Chen Xichun Lin Zehao Chen Dixin
"In the past, there was traffic congestion and mixed traffic during the morning and evening rush hours around the business district, and the customer consumption experience was poor. Now, after several rounds of governance, especially the electric vehicles have been 'moved' away, the traffic situation has been significantly improved, the shopping mall is becoming more and more popular, and our business is doing better! On the afternoon of August 2, Ms. Liu, the person in charge of a merchant in Blue Whale World, happily told reporters.
Since the beginning of this year, in order to comprehensively promote the prosperity of commerce, the vitality of the business district and the steady economic growth of the district, Fenghuang Street in Guangming District has adhered to the guidance of party building, focused on the functions of enterprise services, business district popularity, and people's livelihood demands, and pioneered the establishment of a long-term service management mechanism for the "Happiness Lane" commercial business district, and divided the three commercial complexes of Blue Whale World, Wanda Plaza and N Power Park into two "Happiness Lane" commercial business districts.
Among them, Blue Whale World and Wanda Plaza are the 5th "Happiness Lane" commercial business districts, and N Power Park is the 7th "Happiness Lane" commercial business district, providing a full range of high-quality services for 223 merchants in Blue Whale World, 113 merchants in Wanda Plaza, and 127 merchants in N Power Park to help high-quality economic development.
Adhere to the guidance of party building and promote the high-quality development of the business district economy
According to the actual situation of economic development and the distribution characteristics of business formats in the business district, Fenghuang Street relies on the "three districts, one village and one place" classification governance system, innovates the grassroots governance unit, builds the first "Xingfuli" commercial business district, and integrates to create a service management matrix for the commercial business district.
According to the person in charge of the Fenghuang Street Economic Development Office, "we have built a '4 types of basic posts + 4 professional posts' structure model, formulated the implementation rules and supervision management measures for the grid governance assessment led by party building, compiled a list of 26 service items, improved the exclusive business assessment mechanism of the 'Happiness Lane' commercial business district, integrated and sunk 16 professionals such as investment promotion, enterprise services, culture and sports, and grid, and incorporated the property and operation personnel of the business district into the 'Happiness Lane' commercial business district, providing party building guidance and working mechanisms for the development of the business district." , professional team and other strong guarantees. ”
Since the beginning of this year, Phoenix Street has taken the position of "Happiness Lane" commercial business district as the fulcrum, radiating the Phoenix City Headquarters Economic Cluster Area, providing high-quality services for surrounding enterprises, and promoting the continuous improvement of various economic indicators of the Phoenix City Headquarters Economic Cluster.
According to statistics, the industrial output value of the Phoenix Headquarters Economic Cluster in the first half of the year was 8.649 billion yuan, a year-on-year increase of 7.2%; the sales volume of wholesale trade was 9.253 billion yuan, a year-on-year increase of 14.7%; The sales volume of the catering industry was 47 million yuan, a year-on-year increase of 4.4%.
Carry out "Let's talk about happiness" to discuss happiness in the business circle
"In the past, our employees had to spend a long time on the food delivery app every noon, and the quality and hygiene of the food delivery were not guaranteed. Now, the street has helped us and the high-quality catering companies in the jurisdiction to order group meals at affordable prices, which are clean, convenient and delicious, and are very popular with employees. Mr. Wang, the person in charge of an enterprise in the Guangming Science and Technology Financial Building, said.
It is understood that relying on the "Happiness Lane" commercial business district, Fenghuang Street has carried out a series of "Happiness Let's Talk" activities around high-end brand attraction, group meal business development, cultural and sports activities paving, public opinion appeal handling and other matters, collecting the demands and opinions of the masses, enterprises and merchants, promoting the solution of a number of problems, and effectively improving residents' sense of happiness, gain and security.
For example, in order to solve the problem of dining for employees in the Phoenix Headquarters Economic Cluster, as well as the problem of insufficient passenger flow on weekdays for merchants in Blue Whale World, Wanda Plaza, and N-Power Park, the street invites supermarket operators and catering enterprises, property management parties and settled enterprises in the Phoenix Headquarters Economic Cluster to carry out a series of "Happy Let's Talk" activities, build a platform for the supply and demand docking of group meals, promote the development of group meal business, the layout of cultural and sports and promotional activities, and the expansion of publicity channels, so as to provide suggestions for the operation of the catering industry in the jurisdiction.
Up to now, two phases of "Let's Talk About Happiness" and group meal matchmaking meetings have been held, and more than 40 merchants in 3 major business districts have been organized to connect with nearly 100 enterprises in 10 headquarters economic buildings, which have been well received by merchants and enterprises. By continuing to carry out a series of activities of "Let's Talk About Happiness", we will promote more cooperation and docking with enterprises such as tourism teams, performance teams of Guangming Art and Art Museum, and annual meetings. At the same time, in conjunction with the District Culture, Radio, Television, Tourism and Sports Bureau, the "Food Map" of Fenghuang Street was produced, the bus tourism routes were optimized, and catering enterprises were mobilized to produce graphics, videos, and other promotional materials, so as to accurately locate customer groups and identify publicity highlights, so as to improve the drainage and quality of the catering industry in the jurisdiction.
Help the business district gather popularity, add vitality and promote consumption
"During this time, a lot of new stores have opened in the business district, and we have a lot of choices for consumption. Recently, during the summer vacation, there have been a lot of parent-child activities in the business district, and today, my son and I also took advantage of this painting DIY activity to visit the business district. Mr. Mai, a parent, said.
Since the beginning of this year, Fenghuang Street has focused on attracting good businesses and excellent capital, and guided and helped the commercial complex to introduce a total of 30 new brands such as Tea Li Yishi, Shijian Exploration, Tesla, etc., including Jiang Chupang, Zhao Ji Inheritance and other Shenzhen and Guangming first stores, further enriching the brand format of the business district and creating a better consumer experience atmosphere. At the same time, 11 activities such as the "Twelve Flowers Falling into the World" Hanfu Parade, the "Marine Biological Law Parade" and the "Hairpin Flower Headwear" parent-child handicraft were held in conjunction with Blue Whale World and Wanda Plaza, enriching the cultural and entertainment life of the masses and gathering popularity for the business district.
According to statistics, in the first half of the year, Blue Whale World's revenue was 550 million yuan, a year-on-year increase of 10%, and the cumulative flow of people was 7.2 million people/time, an increase of 22% year-on-year; Wanda Plaza's revenue was 210 million yuan, a year-on-year increase of 14.8%, and the cumulative flow of people was 5.61 million people/time, an increase of 26.7% year-on-year.
Take multiple measures to eliminate hidden dangers and build a harmonious "happiness"
"This year, with the help of Phoenix Street, we learned about the contradictions, disputes, and potential safety hazards of the store in advance, and cooperated with the relevant functional departments of the street to intervene in advance, so as to eliminate the disputes and hidden dangers in the embryonic stage, and the management and operation of the mall have become more powerful." Mr. Deng, the person in charge of the property of Wanda Plaza Mall, said.
Through the establishment of a "weak signal" early warning mechanism, Fenghuang Street captures hidden danger signals such as shop operation, labor and employment, and safety production in advance, and strengthens mediation efforts in view of the complex economic and consumer relations in the business district and the hidden dangers of labor and management in the business district, and actively intervenes in mediation and resolution, and strives to resolve the hidden dangers in the shopping mall.
It is understood that since the beginning of this year, Fenghuang Street has implemented comprehensive policies to rectify traffic chaos and ensure the safe travel of residents. Through the distribution of traffic questionnaires in business districts, the opinions and suggestions of the surrounding people, enterprises and merchants were widely collected, and more than 400 questionnaires were systematically analyzed, so as to carry out "Let's talk about happiness" in a timely manner. Cooperate with the Guangming District Traffic Police Brigade, the Guangming Traffic Police Machine Training Squadron and other departments to strengthen the planning and construction of parking points and charging points, and improve the intensity and frequency of traffic violations.
Reviewer: Wang Bei, Huang Xiaomin