Daily highlights
CCTV-1 Comprehensive and CCTV-13 News Channel "Focus Interview" was updated yesterday, this issue focuses on the heavy rain disaster caused by the typhoon in Zixing City, Chenzhou, Hunan, and truly shows the hard stories of relevant departments at all levels rushing to rescue and attract attention from media at all levels; In addition, the column focuses on the hot spots of the Olympic Games, and the associated accounts publish content related to the "2024 Paris Olympics Table Tennis Men's Singles Competition", which has received countless praises on platforms such as Douyin and Kuaishou. The program ranked third in the evening prime-time TV program integration communication index yesterday.
Hunan Satellite TV's "Travel Any Door" was updated yesterday, and the guests of this episode of the program checked in the land of Bashu together, "Liang Jie and Chen Zheyuan restored "White Olive Tree", "Nazha Thanksgiving met Hu Ge and Liu Shishi" and other related content spread on social media and short video platforms; The magnificent landscape on the 318 Sichuan-Tibet line has aroused heated discussions among netizens on interest platforms such as Xiaohongshu. The program had a rating of 95.35 and a reputation of 99.99 yesterday, ranking first in the evening prime-time TV program integration and communication index.
"Four Seas Chongming" was recently broadcast on iQiyi and Mango TV, and the appearance of high-hit artists Jing Tian and Zhang Linghe attracted heated discussions among netizens on Weibo, Xiaohongshu and other platforms. The program was rated 95.78 by netizens yesterday and had a reputation of 99.8, ranking first in the list of popular dramas on the whole network.
Meiland Blue Eagle Index
Evening prime-time TV program convergence communication index (1 August)
Meiland Blue Eagle Index
全网剧集融合传播Index (August 1)
Meiland Blue Eagle Index
全网综艺融合传播Index (August 1)
Meiland Blue Eagle Index
Documentary Convergence Dissemination Index (August 1)
The Blue Eagle Convergence Communication Index covers the comprehensive calculation and evaluation of multiple dimensions such as channels, programs, brand exposure, national hot discussions, public word-of-mouth, long video communication, short video platform popularity, and full-platform financial media account communication popularity, which is used to objectively reflect the effect and audience evaluation of channels, programs, and corporate brands in multi-channel integrated communication on the Internet, and objectively reflect the integrated communication influence of media platforms, program IPs, and corporate brands on the Internet.