我们知道，Amazon's Choice这个标识是亚马逊为帮助买家快速找到高品质、受欢迎商品而推出的功能。 亚马逊给这个标识的解释是：评分高、价格合理、可立即发货（Amazon's Choice highlights highly rated, well-priced products available to ship immediately）。
With the AC mark, it is equivalent to being recognized and recommended by Amazon. With this layer of Amazon's endorsement, the click-through rate and conversion rate of products with this AC target will be relatively better. Therefore, many sellers also asked, how to get this AC mark? In this article, we will discuss with Amazon sellers how to get Amazon's Choice and the main factors that affect its access.
如何获得亚马逊Amazon's Choice标识
In the official explanation, when a product is marked by Amazon's Choice, the rating, price, high cost performance, low return rate, and fast delivery speed are taken into account. As buyer preferences and feedback change, the logo adjusts based on the content of the feedback.
To sum up, the factors that affect Amazon's Choice can be summarized as keywords, sales, number of reviews, review star ratings, return rate, FBA, and cost-effective products identified by the system. Of course, cost-effective products do not refer to products with very low prices, which can be understood as the best conversion and sales performance in a price range, such as the price range of $10-19, the greater the probability of getting the Amazon's Choice logo.
In addition, Amazon's Amazon's Choice logo relies on specific keyword searches from buyers. It means that the Amazon's Choice logo may not all have this logo for the same product under different keyword searches. Sellers can understand that the Amazon Choice logo has its own requirements for sales under different keywords, that is, the order volume required by each keyword is different.
Therefore, for new products, Amazon Choice, which is a core word, is difficult to grab. So sellers can go and look for some AC words with less competition. How to find it? First of all, according to the keyword thesaurus you collected, take the core words and long-tail words of the product to the front desk to search to see if there is a product ASIN with Amazon's Choice logo, use the keyword tool to check the traffic words of this ASIN, and find the keywords just searched in the front desk to check the traffic proportion; According to the traffic proportion, guess how much the recent sales of the product will reach, and the AC mark that wants to win this keyword will be benchmarked against the sales of the ASIN.
In summary, the Amazon's Choice logo depends on the conversion rate and number of conversions for that term, and if your product gets this logo, it means that the number of conversions and conversions under that term exceeds the number of conversions and conversions for other ASINs.
So some sellers asked me before, why did one of my products go from 20 orders to 100 orders, and the same product does not have as many orders as my own products, but it still does not get the Amazon's Choice logo, while the same product does. The reason is that your own words may be too scattered, but the words of your competitors are very concentrated. Judging from the performance of individual keywords, your competitors convert better, so they get the Amazon's Choice logo.
In addition, there are actually two display states for this logo:
One is the format with the suffix "for+ keyword", and the main influencing factor is the number of search conversions (single volume) of the listing under the keyword.
However, most of the current displays may be based on this:
The other is the format with the suffix "in+ category/brand", which is more related to the category of the listing itself or the overall conversion performance of the brand, that is, the sales under the category and brand are considered.
In short, it is not very difficult to get the Amazon's Choice logo, the core lies in the order and conversion effect. If the competition is not too big, it is recommended that the seller can consider more precise long-tail words. Of course, if you get this bid, the conversion and sales of competing products are better than yours for a period of time, and it is easy to snatch this bid. If you want to fight back, it is nothing more than to monopolize the exposure and traffic of the keyword as much as possible in another specific time period, so that the keyword is converted the highest in the same price range, and the probability of snatching it back is relatively large.
That's all for the sharing of Amazon's Choice logo, if you have any questions, you are welcome to ask questions in the comment area~
I hope today's content can be helpful to all sellers.