France hosted the Paris Olympics, but the wealth of the sky was caught by China!
With the opening of the Paris Olympic Games, Olympic athletes from all over the world are also vying to show their best demeanor in this large-scale sports arena that attracts the attention of the world, and the Olympic athletes of the Chinese national team continue to refresh the gold record.
Outside the stadium, the Olympians and their personal belongings are also in the spotlight.
Huang Yuting, a post-00s teenager who "wears the cutest hairpin and plays the most ruthless gun", won the first gold medal of the Chinese team with her partner in the 10-meter air rifle gold medal match of the shooting mixed team, and quickly brought the "puppy hairpin" out of the circle.
Later, there was a reappearance of the "water splash disappearance technique", and the Chinese diving teenager Quan Red Cicada who won the championship with his partner fault type, became a "walking grass planter" for merchants.
From the beginning when the backpack was full of dolls, it was jokingly called a "mobile zoo" by netizens, and then the slippers accidentally became the focus of the competition.
"Ugly fish slippers" and "ugly cute cave shoes" have become hot topics on the whole network in turn, and the related content of the same style of Quan Hongchan has also repeatedly topped the popularity of Taobao.
There is a way, where there is traffic, there are business opportunities.
Many merchants have heard the wind and have put on the shelves the same style of the Olympic champion, and it is said that some merchants have increased their sales tenfold as a result, making a lot of money.
Of course, e-commerce platforms, which have always been "shrewd", have not missed the popularity of the Olympic Games, and have turned the Olympic Games into a quadrennial e-commerce promotion, and they have "worked hard" to try to eat this wave of "Olympic dividends".
E-commerce platforms have turned the Olympics into a big promotion
Before and after the opening ceremony of the 2024 Paris Olympic Games, domestic mainstream e-commerce platforms such as Taobao Tmall, JD.com, Pinduoduo, and Douyin began to "participate" in different ways, intending to convert the sky-high traffic brought by the Olympics into business increments.
First of all, all platforms have offered "good work" and competed to launch promotional activities.
Taobao, as the official e-commerce service partner of the Olympic Games, bore the brunt.
The "Chong Olympic Burning Season" was launched, and a discount of "40 yuan for every 300 yuan of cross-store full reduction, and 10% discount for the part less than 300 yuan", and Taobao and Tmall products can be combined to make up the full reduction payment.
JD.com, Pinduoduo, and Douyin are not far behind.
Jingdong also launched the "sports season", which is also 40 yuan for every 300 yuan, and Pinduoduo is more "arrogant", with 30 for every 200, which is intuitively more powerful.
Although Douyin and Kuaishou do not have full reduction activities, they have also set up activity areas, mainly promoting some sports-related categories.
Secondly, with the help of "promotion + entertainment" dual drainage, it is also a new means for major e-commerce platforms to expand traffic and business by leveraging events.
It is understood that the number of long and short video platforms participating in the Olympic Games this year has reached the highest number in history. After fierce competition before the start of the competition, Douyin Kuaishou finally became the "lucky one" to win the Olympic broadcast rights on the e-commerce platform.
With the advantage of content e-commerce, Douyin launched programs such as "Champion Arrives", inviting Sister Atiao, Brother Ganfan and others to gather to share training routines, post-game testimonials, sports science, etc., so that the popularity does not only stay at the level of taking advantage of marketing.
Kuaishou has also made innovations, in addition to launching interactive gameplay such as passing the torch, watching events, guessing the winner and losing, and playing games, it also makes full use of the station's resources to invite many athletes to start live broadcasts after the game and interact with users at close range.
Moreover, the strong star effect of athletes has also been "rubbed" by e-commerce platforms.
On the eve of the Paris Olympics, Ali International signed France basketball legend Tony Parker, who has won four NBA championships, as a spokesperson to promote Chinese merchants on Ali International Station to the world.
Recently, Tmall also officially announced that swimming Olympic champion Zhang Yufei and gymnastics world champion Zhang Boheng will cheer for Tmall to compete for the Olympics, and release a new brand TVC to bring the Olympic atmosphere to a high point.
JD.com signed Liu Xiang, an Olympic champion with a legendary speed of "12.88 seconds", as JD.com's "timeliness witness", in order to demonstrate its ultimate pursuit of efficient delivery in its instant retail business.
It can be said that under the wave of Olympic national sports, in order to share the "cake" of the greater popularity of the Olympics, the major e-commerce platforms can be described as eight immortals crossing the sea, each showing their magical powers.
The "Olympic Economy" contains huge business opportunities!
In the run-up to this year's Paris Olympics, the discussion and attention on social media and even in daily life did not seem to be as enthusiastic as expected, with some calling it "the most deserted Olympic Games".
But in fact, since the opening ceremony, topics related to the Olympics have almost always occupied the top of the hot search list, although people no longer watch in front of the TV every day as before, but the attention has not decreased but increased.
In fact, as the world's top event, the Olympic Games affect the whole body, involving a wide range of industries, and the business opportunities contained in the "Olympic economy" are far more than what we see.
From the point of view of the sporting goods industry, the Olympic Games are undoubtedly a huge enabler.
Many sports brands have seen the Olympics as an opportunity to enhance their brand influence and expand their markets.
At the Paris Olympic Games, the official designated ball for the table tennis competition was produced by a sporting goods company in Guangzhou; The table tennis table and supporting facilities are from a company in Shanghai; The only designated manufacturer of the Olympic windsurfing hydrofoil event is a technology-based enterprise from Jingzhou, Hubei Province.
The success of these companies in the Olympic Games has not only brought great commercial value and brand reputation to themselves, but also won honor for China's sports industry on the international stage.
This has also directly led to the development of the domestic sporting goods industry.
According to data from Yiwu Customs, from January to May this year, Yiwu's total exports of sporting goods and equipment reached 4.1 billion yuan, an increase of 44.4% over the same period last year, of which the export value of sporting goods to France increased significantly.
In addition, businesses in the industrial belt that produce Olympic-related peripheral products have also ushered in a golden period of development.
According to the statistics of the Paris Olympic Organizing Committee, 80% of the mascot "Frige" of this Paris Olympics is made in China, of which 80% is produced in Yiwu, Zhejiang.
The remaining market share is taken by two France toy manufacturers, but the raw materials and components also come from China, and the France manufacturers complete the assembly work in their local factories.
In addition, the official bracelets, cheering jerseys and souvenirs of the Paris Olympic Games are all produced in Yiwu.
According to data, as of July 16, the online export volume of Olympic economy-related commodities on Ali International Station in 2024 has exceeded 7 billion yuan.
The Olympic economy has brought fire to a number of industrial belts going to sea in Ali International Station.
Including Yiwu in Zhejiang, Guangzhou in Guangdong, Foshan in Guangdong, Shenzhen in Guangdong, Dongguan in Guangdong, Dezhou in Shandong, Suzhou in Jiangsu, Yangzhou in Jiangsu, Nantong in Jiangsu, Xiamen in Fujian, Quanzhou in Zhangzhou, Qingdao in Shandong, Weihai in Yantai, etc.
In short, the Paris Olympics seems to have received little attention in the early stage, but in fact, the "Olympic economy" behind it has great potential.
It is not only a sports event, but also an important platform to promote economic development.
How to seize business opportunities?
Of course, opportunities and challenges coexist, how can we better seize business opportunities?
Take e-commerce platforms to "play" the Olympics into an e-commerce promotion, many netizens said that today's promotions are too normalized, and they have long been tired in the face of such activities.
In fact, seizing the business opportunities of the Paris Olympics also requires innovation.
Recently, JD.com launched an innovative service "in line with France's characteristics".
As we all know, Paris is a paradise for thieves to "buy for 0 yuan", and if you are not careful, you may be tricked.
During the Paris Olympics, there were many incidents of theft, and athletes and spectators alike.
From the tumultuous theft of 11 Hermès bags from the Qatar royal family, to the theft of Brazil football legend Zico on the eve of the opening ceremony, to the theft of personal belongings of Japan athletes, this series of thefts has forced Paris Olympics watchers to be vigilant and more vigilant.
With a sharp vision, Jingdong cut into this "niche" track and seized this wave of business opportunities.
Recently, JD.com launched the "France 30-day theft insurance" service in some self-operated flagship stores, with prices ranging from 14 yuan to 59 yuan, which can provide timely and effective protection for users who unfortunately encounter mobile phone theft or robbery during watching the Olympic Games in France.
Those who meet the specified conditions can directly replace their mobile phones with new ones as long as their mobile phones are stolen.
In such an unprecedented "relaxed" version of the Olympic Games, spectators have a particularly urgent need for the safety of their personal belongings, and the launch of the "France 30-day robbery insurance" service is clearly in the hands of consumers.
This undoubtedly opens up a new idea for e-commerce platforms, and at the same time, it also triggers a series of thoughts:
When big promotions become more and more normalized, how can we meet the deeper needs of consumers?
The Olympics have a strong cyclical nature, how to drive the Olympic promotion and ensure the long-term prosperity of the Olympic economy?
For our merchants, how can we "drink a bowl of soup" when we "eat meat" on the platform?
Welcome to exchange and discuss in the comment area.