If life could hit the pause button at this moment, how would you arrange the present moment? Embark on a short escape, plan a romantic surprise, or enjoy a pure, relaxed lie flat? Exposed in the valley, breathing in the world, putting down the mobile phone, withdrawing from the identity, and regaining inner peace in the baptism of nature - camping has become a "utopia" within the reach of contemporary young people.
01
Every breath in nature
It's all about re-encountering the self
Speaking of camping, it is definitely the favorite way of playing for fashionable stars in recent years. Calling friends to escape the hustle and bustle of the city, go to the mountains and wilderness, talk around the fireplace, watch the stars and admire the moon, the "no wall" environment seems to always bring endless energy to people and soothe the folds of the mind.
However, in fact, camping is not the preserve of modern people. The origins of camping can be traced back to the survival instinct of ancient humans, which was to spend time in the wild by building simple shelters and cooking tools. Later, it evolved into a form of leisure and entertainment over time. In "The Analects of the · Advanced": "Those who are in the twilight of spring, the spring clothes are completed, the champion is five or six, the boy is six or seven, bathing in Yi, the wind is dancing, and the song returns." It depicts a picture of a tranquil and beautiful life in the natural mountains and wilderness.
"With Xie Gong's feet on his feet, he climbed the green cloud ladder",
The poet Xie Lingyun of the Eastern Jin Dynasty often traveled south and north, touring the mountains and rivers,
The first pair of hiking shoes was invented.
Tents are seen as the soul of camping,
For the ancient nomads who "lived by water and grass",
Encamping is their way of making a living.
"Green hats, green clothes, slanting wind and drizzle do not need to return",
The Tang Dynasty poet Zhang Zhihe depicted the ancients in his poems
A "jacket" to wear outdoors in changeable weather.
Ancient camping ceiling "Mulan Autumn Ridge",
Lang Shining's "Emperor Qianlong's Hunting Dinner Picture Scroll" shows the royal style.
The evolution of camping shows the great spirit of exploration of the ancients to visit the great rivers, overcome many difficulties, and gallop the vast world. From the mountains to the polar regions, over the past 50 years, the history of outdoor in Asia has turned over countless wonderful chapters, and many professional brands have been born, among which KOLON SPORT has played a pivotal role as the leader of outdoor in Asia.
For more than 50 years, KOLON has been present in every outdoor challenge, whether in the Antarctic Polar Region or the Himalayas, and KOLON's professional protection has escorted Asian challengers and brought people closer to nature more calmly.
Pitch a tent on the top of a mountain, enjoy a cup of coffee, and discover the beauty of nature. However, in fact, Kolon has always had a broader view of what "nature" is: nature is certainly a green patch, waves of the sea, birds and insects, and at the same time, nature can also be a more relaxed state, everything is natural, anytime, anywhere, in the traffic, every step is natural.
02
Embrace yourself in nature
Uninhibited, wind and rain
No matter where you are, nature is free; Every place in the world is a "campground" of life. Such a relaxed attitude not only resonates with every outdoor enthusiast, but also swept the fashion industry with a strong breakthrough.
In recent years, we can always see countless outdoor elements at the forefront of fashion, in addition to the powerful "black technology" to make people want to stop, but also with bold design and tailoring also break the boundary between urban and outdoor, becoming a strong stroke in the cutting-edge trend.
In December 2023, Liu Shishi appeared on the cover of "InStyle Youjia Pictorial" with a sassy orange and white outdoor look, interpreting her "chivalrous" style of happiness and revenge. At the same time, as the brand ambassador of KOLON SPORT, she also shared her story of her love for measuring the world with her feet outside the screen.
KOLON SPORT 可隆女子半拉链长袖T恤
KOLON SPORT 可隆OBLI-K®露营冲锋衣
KOLON SPORT X COMFY 联名系列限定款⻓裤
KOLON SPORT 可隆50周年限量款MOVE徒步鞋
Since the 2008 Beijing Olympic Games, Guo Jingjing has continued to write a new chapter in her life for 15 years, coinciding with the 15th anniversary of the founding of InStyle Youjia Pictorial.
KOLON SPORT Women's Long Sleeve Shirt
KOLON SPORT 可隆OBLI-K®露营冲锋衣
KOLON SPORT X COMFY 联名系列限定款⻓裤
KOLON SPORT 可隆户外女子冬靴
Outdoor style is popular, and as an ace item, the KOLON OBLI-K® camping jacket has become a favorite of many celebrities. As KOLON's ingenuity, it is designed for deep mountain camping, meeting the diverse needs of outdoor enthusiasts in various extreme weather conditions, easily coping with changing weather and wading challenges, and also symbolizing the brand's pioneering and innovative exploration of deep camping scenes.
This year, the KOLON OBLI-K® Camping Jacket is available in more colors to make it even more versatile.
KOLON SPORT 可隆OBLI-K®露营冲锋衣 雾白色
KOLON SPORT 可隆OBLI-K®露营冲锋衣 梅紫色
COLON SPORT 可隆OBLI-K®露营冲锋衣苔青色
可隆OBLI-K®露营冲锋衣
Analysis of "black technology".
OBLI-K is derived from the English word OBLIQUE - Chinese translated as "slash", OBLI-K® camping jacket draws inspiration from the design of ODUMAK pyramid tents, and presents three slash designs, the slash design behind guides the water flow to slide down without wetting the lower body; The slash zipper at the neckline can be flexibly adjusted to help breathe and dissipate heat; The slashed zipper on the pocket provides large pocket storage space for camping enthusiasts to carry and store a variety of professional tools.
Black Technology 1:
Silhouette, no restraint between movement and stillness
SHAPED TO A SCULPTURAL, RELAXED SILHOUETTE INSPIRED BY THE ODUMAK PYRAMID TENT, THE DIAGONAL DESIGN DIRECTS THE WATER TO SLIDE DOWN WITHOUT WETTING THE LOWER BODY.
Black Technology 2:
Broaden your line, break out of the routine and find a new way
Stylish and functional, the slash zipper at the neckline can be flexibly adjusted to help breathe and dissipate heat, and has a large pocket space.
Black Technology 3:
Resist the water and enjoy the changes of the mountains and fields
Adopt 3 layers of waterproof fabric, fluorine-free waterproof technology, windproof, waterproof, waterproof, waterproof, tear-proof.
03
Everything is nature
You and I are natural
Relax in the mountains and live in symbiosis with nature. "When you go out into nature, you seem to be filtered by nature, and when you are in nature, you are conquered by an inexplicable sense of calm." As a well-known "heavy lover of nature" in the entertainment industry, Chen Kun once described the feeling of being in the world. Every year, Chen Kun will lead volunteers to go on a "stop" mountain hike to experience the charm of the curtain and capture the moment of returning to the original. In Chen Kun's body, we can feel the powerful power of nature, and its spiritual core also coincides with Kolon.
Yang Yong, Vice President of KOLON Sports (China) Co., Ltd., and Chen Kun, KOLON Brand Ambassador, jointly opened the KOLON Camping Art Exhibition
Recently, the KOLON SPORT Kolon Camping Art Exhibition officially opened at Deji Plaza in Nanjing, where the brand interprets the camping scene from a smart perspective, deconstructs professional outdoor equipment, and refines the slash-inspired design, bringing consumers a selection of mental items and limited-time camping experiences, helping to break the boundaries of the outdoors and start a comfortable journey.
As the brand ambassador of KOLON SPORT, Chen Kun wore a new foggy white OBLI-K® camping jacket and ULTRA-K light outdoor shoes to the art exhibition, exploring the unique charm of the OBLI-K® camping jacket with many guests and enjoying a leisurely journey.
KOLON brand ambassador Chen Kun checks in at the KOLON Camping Art Exhibition
04
Wherever you are, you can feel at ease
Let's go camping
In the city, you can also have a "quiet" camping experience - Kolon's camping art exhibition uses a tent spire design to light up the camping theme, and when you step into the exhibition, you will be greeted by the rich forest atmosphere, and the white noise on the scene combined with the aroma of plants will restore the real outdoor landscape from multiple angles.
There is also a rest area outside the exhibition, camping tables and chairs are displayed, and a small tree spray device based on the brand LOGO is carefully built to continuously spray water vapor, where guests can take a break and get more comfortable camping experience.
The scene of the Kolon Camping Art Exhibition
There are also wonderful interactive links on the spot, so don't miss it! After following the official account and registering as a KOLON SPORT member, you can pick up the embroidery stickers at the exhibition site, and after checking in and taking photos at the art exhibition site and posting the Little Red Book, you can also go to the KOLON Deji Plaza store on the 6th floor to receive outdoor multi-functional smoke extinguishing storage bags and KOLON Xiaoshu ice cream, which are available on a first-come, first-served basis.
Exciting interactive session of KOLON Camping Art Exhibition
KOLON SPORT Kolon Camping Art Exhibition
Time
July 27, 2024 - August 4, 2024
place
Outdoor plaza in the first and second phases of Nanjing Deji Plaza
Chen Kun's OBLI-K® camping jacket will be launched at KOLON Nanjing Deji Store and KOLON Beijing Sanlitun pop-up store from July 26, 2024.
From August 1, 2024, offline omni-channel sales will be officially launched;
From August 2, 2024, OBLI-K® camping jacket will also be launched online on Tmall Little Black Box, and search for "KOLONSPORT flagship store" on Tmall to enjoy autumn and winter outdoor boutique benefits.
Under the vast sky, set up a tent, look up to the heavens and the earth, and discover infinite possibilities. Let's start a dream about "poetry and distance" together, through the traffic, into the mountains and rivers, in every breath to complete the self-improvement and reconstruction, in nature, we will not be separated.
Edit/Lisa
*The picture comes from the Internet and brand