Brand丨McDonald's uniform is new, netizens: like cleaning?

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McDonald's "uniform black silk" should be impressive, right?

With a pink uniform, black stockings, short skirts, and the uniform of the McDonald's brand ambassador, thousands of netizens entered the wheat door like the sea, and since then, the "crazy four" are passers-by

Now there's a whole new version of the McDonald's uniform

At the recent "2024 All-Star Night" event, McDonald's released a new generation of employee uniforms

This is also the seventh generation of McDonald's China's tailor-made uniforms for restaurant employees after a lapse of 10 years

Seventh-generation uniforms

There are a total of eight styles

Different positions

The design of the clothes is also different

The new uniform is quite rich in color matching and style design, but the uniform of the female manager has been frantically complained

Like cleaning

Like electronics factory uniforms

The neckline position is a bit like a steel wool ball, and the huge collar flower can only be said to be ugly, which is a bit unexpected

Netizen spicy comment: Is it for the convenience of washing the pot?

Going to work is like going to the grave and concretizing

Like funeral home staff uniforms

Not to mention anything else, this netizen is quite intimate

Some netizens complained, and some netizens seriously suggested that it would look better to replace the big collar with a red and yellow tie

Carrot greens, each has its own love, McDonald's new uniform, netizens have their own preferences, but one thing is certain: from 1990 to the present, McDonald's workwear has changed 7 times on the basis of consumer needs and changes in the times

In fact, not only McDonald's brand uniforms are an important brand visual element, but many brands use uniform marketing as a part of marketing play

In order to celebrate the 10,000-store event, KFC and Bai Jingting's clothing brand GoodBai jointly launched a new employee work clothes

Hollyland's "uniform temptation" has caused heated discussions more than once

The pink healing, blue fresh and sweet colors and high-value employees are simply sweeter than its desserts

The delivery brother of Hollyland's high-end cake brand Black Swan

All of them are 180+ male god groups

He wears a black uniform and a black cap

Walk down the street properly

It is a beautiful landscape

The group photo of the employees of Bawang Chaji is matched with the chaos of the Luckin employees, and the whole painting style is full of aura, comparable to a Harper's Bazaar blockbuster, which has aroused thousands of netizens to watch

Man depends on clothing

The brand relies on staff uniforms, and employees are always on the front line of contacting consumers, and the staff uniforms integrated with the brand concept or characteristic design can not only strengthen the user's brand memory, but also become the fermentation point of marketing topics, bringing more topics and traffic to the brand

 
  
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