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Imagine a baby being sold by his biological parents for $50, and that sounds like a tragic start, right?
But who would have thought that this abandoned child would become a legend in China's dairy industry!
From the poor pastures in Inner Mongolia to the entrepreneurs worth hundreds of millions, Niu Gensheng's life is simply a living inspirational blockbuster.
But don't think it's a fairy tale, I'm afraid there are more bitterness and ups and downs behind wealth than you think.
What is the power that makes a child who can be bought for 50 yuan become an enviable billionaire?
Speaking of Niu Gensheng's childhood, it was simply fate that played a big joke on him.
The beginning of this buddy's life can be called the pinnacle of the "difficult mode".
In 1958, in a small ranch near the city of Hohhot, Inner Mongolia, cow roots croaked and fell to the ground.
But God seems to think that just being born is not exciting enough, so he has to add some material to him.
You know what? His biological parents actually sold him to someone else for 50 yuan!
That's right, it's the price you pay for a boxed lunch on the side of the road.
This is not a parenting experience of "raising the rich and the poor", it is simply "poor with only money".
Niu Gensheng's adoptive parents are not rich people, to put it bluntly, they are the poor man's version of "radish and cabbage have their own love".
His adoptive father was an armed soldier of the ethnic minorities who later became a cattle breeder.
The story of the adoptive mother is even more bloody, she was once a concubine who was kicked out of the house.
When these two people get together, they are probably "the poor version of the domineering president who falls in love with me".
The 50 yuan may have been all their belongings, but they still brought Niu Gensheng home.
Imagine a poor couple who used all their savings to buy a child, this picture is even more bloody than a TV series.
Xiao Niu's childhood was not easy, it was simply a realistic version of "suffering childhood".
The family is so poor that they can't eat enough to eat, and they have to face the strange eyes of the people in the village.
The first thing he does when he opens his eyes every morning is think: Can I have a full meal today?
The children in the village sometimes looked at him with strange eyes, as if he had come from an alien planet.
But Xiao Niu was not defeated by these difficulties, but honed his "anti-blow" skills.
You think that's the end of it? No, it's just an appetizer.
When he was 14 years old, his adoptive mother died; Two years later, his adoptive father also died.
16-year-old Niu Gensheng suddenly became an orphan.
This plot is even more bloody than what Aunt Qiong Yao wrote, and people can't help but ask: God, do you have any opinions about him?
After graduating from high school, Niu Gensheng began his career as a "migrant worker".
All kinds of temporary workers took turns to experience the life of the "moonlight clan".
From a restaurant waiter to a construction worker, from a porter to a cleaner, he has done almost anything.
Tired like a dog every day, but the salary is pitiful, he is simply the spokesperson of "poor busy".
However, this kid doesn't seem to be able to defeat him, but he is getting more and more frustrated.
Every time he was beaten down by life, he could get up like Xiaoqiang and continue to rush forward.
Who would have thought that this child, who was bought and sold as a commodity, would become a business tycoon in the future?
It seems that fate played a big joke on him, but he decided to have the last laugh.
After a difficult childhood and adolescence, Niu Gensheng finally ushered in a turning point in his life.
In 1978, 18-year-old Niu Gensheng stepped into the Daheihe Dairy Farm in Hohhot City and officially started his professional career.
What is the monthly salary of this job? Amazing $18! That's right, it's the price you buy milk tea now.
But this kid is not simple, he works very hard, like a chicken blood.
I get up before dawn every day, milk the cows, wash the equipment, carry the goods, everything is done quickly and well.
His diligence and hard work were quickly noticed by his boss and became his favorite.
Later, Daheihe Dairy Farm and Yili Company merged, and Niu Gensheng's business began to take off.
It was like opening a plug-in, and he soared all the way from an ordinary employee to the deputy general manager.
That's faster than riding a rocket! Can you imagine? Yesterday I was milking a cow, and today I sat in the general manager's office.
Niu Gensheng's career path is simply a live-action version of "workplace novice turned into a domineering president".
In 1994, he led the team to launch the "Bitter Coffee Ice Cream", an idea that was nothing short of genius.
Combining bitter coffee with sweet ice cream, who would have thought that such a bizarre combination would become a hit?
All of a sudden, the company made 300 million, and this wave of operations is simply the business world's version of "Glory of Kings", which directly led the whole audience.
Niu Gensheng seems to have the ability to turn stones into gold, and ordinary ice cream has become a cash cow in his hands.
But the good times didn't last long. Do you think this is a story of "Dick Silk Counterattack"? It's naïve.
The contradiction between Niu Gensheng and the company boss Zheng Junhuai is getting deeper and deeper.
The two of them are like two fighting cocks, and neither of them is convinced, and the atmosphere in the office can be cut with a knife.
In 1999, Niu Gensheng was forced to leave Yili. It's like being kicked out of the game by a teammate, and it's bitter!
But Niu Gensheng did not admit defeat. He thought to himself, "Since you won't let me play, then I'll start a new game myself!" "
So Niu Gensheng founded Mengniu Dairy. This guy really has two hits, and in just a few years, Mengniu has become an industry giant.
It's like playing a game and opening a new account, and as a result, he will be full in three days, which is simply envious, jealous and hateful.
In 2004, Mengniu went public, and Niu Gensheng suddenly became a billionaire.
From a monthly salary of 18 yuan to a value of hundreds of millions, this wave of operations is simply a realistic version of the "Rich Cultivation Record"!
Niu Gensheng's life is like a hanging, from an ordinary wage earner to a powerful business tycoon.
But the road to success is never easy.
The 2008 melamine scandal swept the entire dairy industry into a whirlpool.
Mengniu could not escape the doom, losing 2 billion at once.
It's like encountering a super boss in the game, and the health bar bottoms out in an instant.
What's worse is that Niu Gensheng finally lost control of the company and was forced to abdicate.
Falling from the altar is probably more exciting than a roller coaster.
After losing control of Mengniu, Niu Gensheng's life was not easy.
The once dominant business tycoon now seems to have been kicked out of the game.
This feeling is probably like the Honor of Kings account that you worked so hard to build was suddenly blocked, not to mention how uncomfortable it is.
But what made Niu Gensheng even more difficult to accept was that Yili, the former opponent, under the leadership of the new leader Pan Gang, came from behind.
Pan Gang is simply the business world's version of the "macho man from the sky".
He led Yili all the way forward, and its performance rose rapidly.
In 2017, Yili's revenue reached a staggering 8 billion yuan, leaving Mengniu far behind.
This situation is like seeing the child you worked so hard to raise being abused by someone else's child, not to mention how sour it is.
Niu Gensheng looked at his former opponent now with a sense of pride, and his heart was definitely not good.
But he didn't stop there.
This child, who was once sold for 50 yuan, has long learned to look for opportunities in adversity.
He seemed to figure something out and began to look farther afield.
In November 2023, 64-year-old Niu Gensheng announced his retirement from the business world to focus on philanthropy.
This decision came as a surprise to many.
You must know that people who have been in the business world for most of their lives, and suddenly say that they will not play, this is not a decision that ordinary people can make.
It's like a player with a king rank, suddenly announcing that he wants to volunteer, it's just confusing.
Some people say that Niu Gensheng chose to quit when he was at a low point, which is a kind of escape.
But if you think about it, isn't his choice a kind of courage?
From an abandoned baby who was sold for 50 yuan, to an entrepreneur worth hundreds of millions, to an ordinary person who devoted himself to charity, Niu Gensheng's life has experienced too many ups and downs.
But no matter what stage of life he is in, he seems to be able to find his worth.
Niu Gensheng's story is not only a business legend, but also a story about human nature.
His experience tells us that life is unsatisfactory nine times out of ten, but as long as you don't give up, you can always find your own wonderful.
From the business world to the charity world, Niu Gensheng used practical actions to interpret what it means to "retire to the rivers and lakes to show the truth".
In fact, if you think about it carefully, Niu Gensheng's choice is quite admirable.
In the eyes of many people, wealth and status are all there is to life.
But Niu Gensheng chose to set his sights on a more meaningful career after becoming famous.
To be honest, this choice requires more courage than continuing to fight in the mall.
And Niu Gensheng's experience also teaches us a lesson:
The value of life should not be measured only by money.
Sometimes letting go of one's body and returning to one's heart can find a bigger stage in life.
Niu Gensheng's story is simply a realistic version of a legendary blockbuster.
From a 50 yuan abandoned baby to a billionaire, and then to a philanthropist, this plot reversal is too ruthless, right?
If his life is made into a movie, I am afraid that the audience will shout that the screenwriter will come out and be beaten, which is also outrageous!
But thinking about Niu Gensheng's experience gives us a vivid life lesson.
He tells us what cards fate gives you and what matters is how you play.
Just like playing mahjong, it doesn't matter if you have bad luck, the key is to be able to "touch" and "bar".
Niu Gensheng's life is a wonderful performance.
In childhood, he played a strong child;
During his part-time job, he played the role of a hard-working employee;
During his entrepreneurial years, he became a decisive leader;
Eventually, he transformed into a responsible philanthropist.
He performed every role vividly, and he is simply a model of acting!
Life is like a drama, with highs and lows.
The key is that you learn to switch roles in different scenarios.
Niu Gensheng is a master in this area, and he can always find a new position in the face of adversity.
This kind of ability is so high that I don't know where it is compared to those who only blindly complain.
To be honest, after reading Niu Gensheng's story, I am a little envious, jealous and hateful.
This buddy's life experience is even more exciting than online novels.
But when I think about it, everyone's life stage is different.
It's not how big the stage is, it's how well you perform on your own stage.
So audience friends, are you ready to play the drama of your life?
Is it going to be a tragic drama or an inspirational drama?
Don't forget that you are the screenwriter and protagonist of your own life.
No matter what kind of plot you encounter, remember Niu Gensheng's secret: life is like a play, it all depends on acting skills!
In the end, I was quite curious.
If you had to do it all over again, how would you interpret your life?
Do you continue to live your life step by step, or do you go on an earth-shattering adventure?
Imagine that maybe there is a great protagonist hidden in the script of your life!
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