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This summer tourism consumption shows the characteristics of popularization, diversity and quality. Summer vacation health tourism, popular science research tourism, and family self-driving tourism are the significant characteristics of the summer tourism market, and the museum fever continues to heat up across the country.
At the same time, this year's summer night tour activities are also rich and colorful, such as visiting night markets, taking cruises, camping under the stars, night tours in gardens and night visits to museums, providing tourists with a variety of summer vacation options.
Since the beginning of the summer, the passenger flow of Jiayuguan Guancheng, located in Gansu and known as "the world's first Xiongguan", has surged. In order to better meet the needs of tourists, Jiayuguan Guancheng has innovatively opened the "night tour" mode, and comprehensively uses laser projection, digital technology, stage live performance and other forms to bring tourists a new experience. According to statistics, since the launch of the "Night Tour of Guancheng" project in mid-July, more than 26,000 tourists have been received.
In Guizhou, the combination of research travel and outdoor camping has injected new vitality into the local tourism industry. At a research base in Bijie City, children participating in research trips can not only immerse themselves in the wilderness survival, but also experience intangible cultural heritage culture and farming life up close through a rich and colorful curriculum system.
Meng Delin, person in charge of a scenic spot in Bijie, Guizhou: This year, four batches of research trips and summer camps have been carried out, and more than 1,500 students have been received. From the beginning of August to the end of the year, it is expected to receive more than 6,000 student groups.
It is understood that in July alone, Bijie City received more than 9.36 million tourists, achieving a comprehensive tourism income of 9.656 billion yuan, and the number of tourists and income increased by about 20% year-on-year.
In Chongqing, the research and study tour market is also heating up. Bishan District has even customized 6 research routes for this purpose, such as natural science popularization and local culture experience. In order to enhance the interactivity and effectiveness of research, each research route is also equipped with senior research tutors, and a research manual has been carefully compiled, which contains popular science knowledge, check-in tasks, experimental guidance, etc., to guide children to explore and discover with questions.
In order to help release the demand for research and tourism consumption, Chongqing Bishan has also introduced a ticket-free policy for primary and secondary school students. It is predicted that this summer, the local area will receive more than 100 research tour teams, nearly 20,000 students and parents, driving tourism income of 20 million yuan.
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Editor: Dong Lindan